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Strategic Management

Strategic Management PDF Author: Fred R. David
Publisher: Prentice Hall
ISBN: 9780136015703
Category : Business planning
Languages : en
Pages : 0

Book Description
KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.