Author: United States. Patent Office
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 482
Book Description
Annual Report of the Commissioner of Patents to the Secretary of Commerce for the Fiscal Year Ended ...
Author: United States. Patent Office
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 482
Book Description
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 482
Book Description
Commissioner of Patents Annual Report
Author: United States. Patent Office
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 480
Book Description
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 480
Book Description
Official Gazette of the United States Patent Office
Author: United States. Patent Office
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 1450
Book Description
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 1450
Book Description
The Brand and Its History
Author: Patricio Sáiz
Publisher: Routledge
ISBN: 1000549380
Category : Business & Economics
Languages : en
Pages : 528
Book Description
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Publisher: Routledge
ISBN: 1000549380
Category : Business & Economics
Languages : en
Pages : 528
Book Description
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Joint Documents of the State of Michigan for the Year ...
Author: Michigan
Publisher:
ISBN:
Category : Administrative agencies
Languages : en
Pages : 1222
Book Description
Publisher:
ISBN:
Category : Administrative agencies
Languages : en
Pages : 1222
Book Description
Annual Report
Author: New York State Library
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 172
Book Description
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 172
Book Description
Annual report
Annual Report of the Trustees of the State Library
Author: New York State Library
Publisher:
ISBN:
Category :
Languages : en
Pages : 228
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 228
Book Description
New York State Library [annual Report]
Author: New York State Library
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 172
Book Description
From 1889 to 1918 the reports consist of the Report of the director and appendixes, which from 1893 include various bulletins issued by the library (Additions; Bibliography; History; Legislation; Library school; Public libraries) These, including the Report of the director, were each issued also separately.
Publisher:
ISBN:
Category : Libraries
Languages : en
Pages : 172
Book Description
From 1889 to 1918 the reports consist of the Report of the director and appendixes, which from 1893 include various bulletins issued by the library (Additions; Bibliography; History; Legislation; Library school; Public libraries) These, including the Report of the director, were each issued also separately.