Author: William D. CranoPublisher:
ISBN:
Category : Communication
Languages : en
Pages : 490
Book Description
Annotated Archive of Diffusion References
Author: William D. CranoPublisher:
ISBN:
Category : Communication
Languages : en
Pages : 490
Book Description
Monthly Catalogue, United States Public Documents
Author: Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1124
Book Description
Monthly Catalog of United States Government Publications
Author: Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1060
Book Description
Energy Abstracts for Policy Analysis
Author: Planning, Implementing, and Evaluating Targeted Communication Programs
Author: William D. CranoPublisher: Bloomsbury Publishing USA
ISBN: 0313368244
Category : Business & Economics
Languages : en
Pages : 302
Book Description
This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators.' It is more than a book of `how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations Review This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.
Public Communication and Behavior
Author: George ComstockPublisher: Elsevier
ISBN: 1483214214
Category : Psychology
Languages : en
Pages : 328
Book Description
Public Communication and Behavior, Volume I is devoted to the study of communicatory behavior that has a public or social character. The book discusses an evaluation of the models used to evaluate television series; a synthesis of 1043 effects of television on social behavior; and TV news, priming, and public evaluations of the president. The text also describes the myth of massive media impact: savagings and salvaging, and a technique for assessing the impact of mass media violence on real-world aggressive behavior. Psychologists, sociologists, educators, journalists, and people involved in the study of child development will find the book invaluable.
A Study of the Development and Diffusion of the Public Library Association's Planning and Evaluation Manuals
Author: Verna Leah PungitorePublisher:
ISBN:
Category : Public libraries
Languages : en
Pages : 182
Book Description
Energy Research Abstracts
Author: Designed by Diffusion
Author: Zachary Stephen ElkinsPublisher:
ISBN:
Category :
Languages : en
Pages : 414
Book Description
Arms Diffusion
Author: THomas W. ZarzeckiPublisher: Routledge
ISBN: 1317794303
Category : Political Science
Languages : en
Pages : 304
Book Description
Weapons proliferation is one of the most pressing global concerns following the end of the Cold War. Despite the absence of an overarching superpower conflict, armaments and related technologies have continued to spread throughout the international system. This has been particularly true in areas like East Asia and the Middle East, where the traditional two party arms races are not readily apparent. This text addresses these concerns and shortcomings using data on fourteen specific military technological innovations that diffused throughout the international system from 1960 to 1997.