Analyzing Websites

Analyzing Websites PDF Author: Luc Massou
Publisher: John Wiley & Sons
ISBN: 1394264941
Category : Computers
Languages : en
Pages : 324

Book Description
From a cluster of interconnected HTML pages to online service platforms, websites are constantly changing in form and function. These transformations have led, on the one hand, to human and social sciences renewing or inventing analytical methodologies; and on the other hand, to a reconsideration of the practices of non-specialists and digital professionals. The Web factory is equally included on the agenda of communication training, according to an alternative approach that is complementary to the one that has been implemented for computer scientists. From these two perspectives and drawing upon several case studies, Analyzing Websites presents epistemological and methodological contributions from researchers in Information and Communication Sciences exploring websites as sociotechnical, semi-discursive and communicational devices. This study covers website design as well as their integration into the digital strategies of organizations in the public, associative and private sectors.

Analyzing the Social Web

Analyzing the Social Web PDF Author: Jennifer Golbeck
Publisher: Newnes
ISBN: 0124058566
Category : Computers
Languages : en
Pages : 291

Book Description
Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public. - Presents interactive social applications on the web, and the types of analysis that are currently conducted in the study of social media - Covers the basics of network structures for beginners, including measuring methods for describing nodes, edges, and parts of the network - Discusses the major categories of social media applications or phenomena and shows how the techniques presented can be applied to analyze and understand the underlying data - Provides an introduction to information visualization, particularly network visualization techniques, and methods for using them to identify interesting features in a network, generate hypotheses for analysis, and recognize patterns of behavior - Includes a supporting website with lecture slides, exercises, and downloadable social network data sets that can be used can be used to apply the techniques presented in the book

Analyzing and Influencing Search Engine Results

Analyzing and Influencing Search Engine Results PDF Author: Sönke Lieberam-Schmidt
Publisher: Springer Science & Business Media
ISBN: 3834989150
Category : Business & Economics
Languages : en
Pages : 233

Book Description
Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses like e.g. online shops. He structures available SEO means and integrates them in a Website creation process proven to be successful in practice. A model for selecting the right keywords in this context is developed. For search engines, he presents new methods of grouping and presenting results in a clear manner.

Official Gazette of the United States Patent and Trademark Office

Official Gazette of the United States Patent and Trademark Office PDF Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 950

Book Description


Analyzing Music in Advertising

Analyzing Music in Advertising PDF Author: Nicolai Graakjaer
Publisher: Routledge
ISBN: 1317671899
Category : Business & Economics
Languages : en
Pages : 179

Book Description
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Inside the Dark Web

Inside the Dark Web PDF Author: Erdal Ozkaya
Publisher: CRC Press
ISBN: 100001228X
Category : Computers
Languages : en
Pages : 302

Book Description
Inside the Dark Web provides a broad overview of emerging digital threats and computer crimes, with an emphasis on cyberstalking, hacktivism, fraud and identity theft, and attacks on critical infrastructure. The book also analyzes the online underground economy and digital currencies and cybercrime on the dark web. The book further explores how dark web crimes are conducted on the surface web in new mediums, such as the Internet of Things (IoT) and peer-to-peer file sharing systems as well as dark web forensics and mitigating techniques. This book starts with the fundamentals of the dark web along with explaining its threat landscape. The book then introduces the Tor browser, which is used to access the dark web ecosystem. The book continues to take a deep dive into cybersecurity criminal activities in the dark net and analyzes the malpractices used to secure your system. Furthermore, the book digs deeper into the forensics of dark web, web content analysis, threat intelligence, IoT, crypto market, and cryptocurrencies. This book is a comprehensive guide for those who want to understand the dark web quickly. After reading Inside the Dark Web, you’ll understand The core concepts of the dark web. The different theoretical and cross-disciplinary approaches of the dark web and its evolution in the context of emerging crime threats. The forms of cybercriminal activity through the dark web and the technological and "social engineering" methods used to undertake such crimes. The behavior and role of offenders and victims in the dark web and analyze and assess the impact of cybercrime and the effectiveness of their mitigating techniques on the various domains. How to mitigate cyberattacks happening through the dark web. The dark web ecosystem with cutting edge areas like IoT, forensics, and threat intelligence and so on. The dark web-related research and applications and up-to-date on the latest technologies and research findings in this area. For all present and aspiring cybersecurity professionals who want to upgrade their skills by understanding the concepts of the dark web, Inside the Dark Web is their one-stop guide to understanding the dark web and building a cybersecurity plan.

Adolescent Literacies and the Gendered Self

Adolescent Literacies and the Gendered Self PDF Author: Barbara J. Guzzetti
Publisher: Routledge
ISBN: 1136199187
Category : Education
Languages : en
Pages : 170

Book Description
Today’s youth live in the interface of the local and the global. Research is documenting how a world youth culture is developing, how global migration is impacting youth, how global capitalism is changing their economic and vocational futures, and how computer-mediated communication with the world is changing the literacy needs and identities of students. This book explores the dynamic range of literacy practices that are reconstructing gender identities in both empowering and disempowering ways and the implications for local literacy classrooms. As gendered identities become less essentialist, are more often created in virtual settings, and are increasingly globalized, literacy educators need to understand these changes in order to effectively educate their students. The volume is organized around three themes: gender influences and identities in literacy and literature; gender influences and identities in new literacies practices; and gender and literacy issues and policies. The contributing authors, from North America, Europe, and Australia offer an international perspective on literacy issues and practices. This volume is an important contribution to understanding the impact of the local and the global on how today’s youth are represented and positioned in literacy practices and polices within the context of 21st century global/cosmopolitan life.

Essentials of Elementary Social Studies

Essentials of Elementary Social Studies PDF Author: Thomas N. Turner
Publisher: Routledge
ISBN: 041563850X
Category : Education
Languages : en
Pages : 306

Book Description
Essentials of Elementary Social Studies is a teacher friendly text that provides comprehensive treatment of classroom planning, instruction, and strategies. Praised for its dynamic approaches and a writing style that is conversational, personal, and professional, this text enables and encourages teachers to effectively teach elementary social studies using creative and active learning strategies. New to this Edition This fourth edition has been significantly refined with new and relevant topics and strategies needed for effectively teaching elementary social studies. • Keeping with the book’s emphasis on planning and teaching, a full, new chapter on lesson plans has been added. This chapter is designed to provide elementary teachers with 14 classroom tested lessons for each grade level (K-6). • A new chapter on technology is designed to better prepare elementary teachers to effectively teach social studies with technology. Attention is given to digital history, media literacy, teaching with film and music, and numerous other types of impactful technology. • Each chapter now includes a Resources section. The resources section provides various resources for further development. The section includes articles, books, and web resources. • Each chapter now includes Extension and "Focus" activities. These activities provide readers with the opportunity to extend the learning experience with relevant and meaningful scenarios. Instructors can also use the extension and focus activities as class activities. • Brand new companion website expands on chapter content and provides resources for further study (www.routledge.com/cw/Turner).

Evaluating and Improving Websites

Evaluating and Improving Websites PDF Author: World Tourism Organization
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 64

Book Description
Destination Web Watch is an evaluation and benchmarking scheme to improve the quality and effectiveness of tourism websites of destination management organisations (DMOs) based on global research and best practice criteria. This project is jointly organised by the International Federation for IT and Travel and Tourism (IFITT) and the World Tourism Organization (WTO). This publication outlines the scheme, examines methodologies for evaluating quality criteria for effective websites, and gives results of preliminary research through surveys and pilot studies.

Design, User Experience, and Usability. Case Studies in Public and Personal Interactive Systems

Design, User Experience, and Usability. Case Studies in Public and Personal Interactive Systems PDF Author: Aaron Marcus
Publisher: Springer Nature
ISBN: 3030497577
Category : Computers
Languages : en
Pages : 715

Book Description
This book constitutes the refereed proceedings of the 9th International Conference on Design, User Experience, and Usability, DUXU 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. From a total of 6326 submissions, a total of 1439 papers and 238 posters has been accepted for publication in the HCII 2020 proceedings. The 51 papers included in this volume were organized in topical sections on interactions in public, urban and rural contexts; UX design for health and well-being; DUXU for creativity, learning and collaboration; DUXU for culture and tourism.