Analyzing and Influencing Search Engine Results PDF Download

Author: Sönke Lieberam-Schmidt
Publisher: Springer Science & Business Media
ISBN: 3834989150
Category : Business & Economics
Languages : en
Pages : 233

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Book Description
Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses like e.g. online shops. He structures available SEO means and integrates them in a Website creation process proven to be successful in practice. A model for selecting the right keywords in this context is developed. For search engines, he presents new methods of grouping and presenting results in a clear manner.

Author: Sönke Lieberam-Schmidt
Publisher: Gabler Verlag
ISBN: 9783834924537
Category : Business & Economics
Languages : en
Pages : 223

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Book Description
Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses like e.g. online shops. He structures available SEO means and integrates them in a Website creation process proven to be successful in practice. A model for selecting the right keywords in this context is developed. For search engines, he presents new methods of grouping and presenting results in a clear manner.

Author: Argyris Goulas
Publisher: Draft2digital
ISBN: 9781393439646
Category : Computers
Languages : en
Pages : 164

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Book Description
Many businesses struggle to stand out from competition as they don't know how to optimize their website appropriately to appear first on search engine results pages. They are missing traffic, not to mention sales. However, SEO does not require an expert - you just need to figure out how it works and how to make the most of the right tools to boost your sales. Argyris Goulas, the author of SEO Made Easy: How to Win Clients and Influence Sales with SEO, helps you understand what search engine optimization is and how to enhance your ranking on search engines to turn traffic into customers. With this comprehensive guide, you will be able to master the latest best practices and adhere to SEO techniques to have an edge over your competitors. Argyris Goulas discloses tips and tricks as well as different approaches to search engine optimization and provides guidance on how to use local or global SEO to your advantage. SEO is not complicated. On the contrary, it is easy. And with SEO Made Easy: How to Win Clients and Influence Sales with SEO you will discover advantageous strategies you can actually follow and increase your business website's discoverability on search engines. With this book, you will learn: How to Get Started with SEOWhy SEO is Vital to Your WebsiteThe Anatomy of Search Engine Optimization with Website Factors, On-Page and Off-Page Factors, Website Promotion, and Domain FactorsHow to Analyze Search Engine Results PageHow to Perform Keyword Analysis and Select the Best KeywordsHow to Generate Quality ContentHow to Select the Best Social Media Platform for your NicheTips and Tricks for E-Commerce Stores About Different SEO ApproachesThe Balance between Content Marketing and SEOHow to Understand Your CompetitionHow to Evaluate Existing SEO Results+ FREE BONUS: Your SEO Plan Checklist!

Author: Andreas Veglis
Publisher: MDPI
ISBN: 3039368184
Category : Technology & Engineering
Languages : en
Pages : 102

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Book Description
This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.

Author: Dirk Lewandowski
Publisher: Emerald Group Publishing
ISBN: 1780526369
Category : Language Arts & Disciplines
Languages : en
Pages : 337

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Book Description
Provides an understanding of Web search engines from the unique perspective of Library and Information Science. This book explores a range of topics including retrieval effectiveness, user satisfaction, the evaluation of search interfaces, the impact of search on society, and the influence of search engine optimization (SEO) on results quality.

Author: Argyris Goulas
Publisher: Argyris Goulas
ISBN:
Category :
Languages : en
Pages : 106

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Book Description
Many businesses struggle to stand out from competition as they don’t know how to optimize their website appropriately to appear first on search engine results pages. They are missing traffic, not to mention sales. However, SEO does not require an expert - you just need to figure out how it works and how to make the most of the right tools to boost your sales. Argyris Goulas, the author of SEO Made Easy: How to Win Clients and Influence Sales with SEO, helps you understand what search engine optimization is and how to enhance your ranking on search engines to turn traffic into customers. With this comprehensive guide, you will be able to master the latest best practices and adhere to SEO techniques to have an edge over your competitors. Argyris Goulas discloses tips and tricks as well as different approaches to search engine optimization and provides guidance on how to use local or global SEO to your advantage. SEO is not complicated. On the contrary, it is easy. And with SEO Made Easy: How to Win Clients and Influence Sales with SEO you will discover advantageous strategies you can actually follow and increase your business website’s discoverability on search engines. With this book, you will learn: · How to Get Started with SEO · Why SEO is Vital to Your Website · The Anatomy of Search Engine Optimization with Website Factors, On-Page and Off-Page Factors, Website Promotion, and Domain Factors · How to Analyze Search Engine Results Page · How to Perform Keyword Analysis and Select the Best Keywords · How to Generate Quality Content · How to Select the Best Social Media Platform for your Niche · Tips and Tricks for E-Commerce Stores · About Different SEO Approaches · The Balance between Content Marketing and SEO · How to Understand Your Competition · How to Evaluate Existing SEO Results · + FREE BONUS: Your SEO Plan Checklist!

Author: Harish Chandra Singh Rathod
Publisher: Inkbound Publishers
ISBN: 8197058113
Category : Business & Economics
Languages : en
Pages : 427

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Book Description
Master the art of marketing with strategies designed to captivate and engage audiences. This book offers practical insights and techniques for marketers looking to enhance their campaigns and achieve success in a competitive market.

Author: Harold Davis
Publisher: "O'Reilly Media, Inc."
ISBN: 0596527861
Category : Computers
Languages : en
Pages : 41

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Book Description
SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites. Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more. The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics include: Understanding how to best organize your web pages and websites. Understanding technologic and business tools available that you can use to achieve your SEO goals. Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.) Understanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence). When you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic--and bring life to your business.

Author: Bjarne K. Ersboll
Publisher: Springer
ISBN: 3540730400
Category : Computers
Languages : en
Pages : 1001

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Book Description
This book constitutes the refereed proceedings of the 15th Scandinavian Conference on Image Analysis, SCIA 2007, held in Aalborg, Denmark in June 2007. It covers computer vision, 2D and 3D reconstruction, classification and segmentation, medical and biological applications, appearance and shape modeling, face detection, tracking and recognition, motion analysis, feature extraction and object recognition.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 87

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Book Description
Despite sophisticated search engine algorithms designed to eliminate irrelevant content, many Internet content providers with valuable information are unable to achieve visibility in the search engine results due to many factors including lack of information, misinformation, and search engine trade secrets. Furthermore, a survey of information on the topic yields questionable advice unsubstantiated by research and statistical analysis. Consequently, this thesis addresses some of the problems facing content providers by providing relevant statistics, as well as a simple research framework allowing content providers to easily extend this research and more fully understand the search engine ranking algorithms. Due to the large scope of the search engine ranking topic, this thesis focuses solely on examining the relationship between on-page attributes and search result ranking. Nevertheless, the research framework presented in this thesis can be altered to extend this research beyond the analysis of on-page attributes.