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Author: Mr Stephen Shaw Publisher: Ashgate Publishing, Ltd. ISBN: 1409486680 Category : Business & Economics Languages : en Pages : 379
Book Description
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: ∗Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. ∗ An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. ∗The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. ∗ Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. ∗Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. ∗Airline websites and their role as both a selling and distributing tool. ∗The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
Author: Mr Stephen Shaw Publisher: Ashgate Publishing, Ltd. ISBN: 1409486680 Category : Business & Economics Languages : en Pages : 379
Book Description
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: ∗Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. ∗ An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. ∗The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. ∗ Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. ∗Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. ∗Airline websites and their role as both a selling and distributing tool. ∗The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
Author: Jane Pavitt Publisher: ISBN: 9780946009732 Category : Architecture and technology Languages : en Pages : 112
Book Description
In 2018 the Sainsbury Centre for Visual Arts will celebrate its 40th anniversary. Opened in 1978, the building was both Sir Norman Foster's first public commission and a new paradigm in museum design. The Sainsbury Centre forms part of one of the last, great phases of modernism, combining structural integrity and precision engineering with a radical approach to the integration of services. The publication will be released to coincide with the opening of Superstructures: The New Architecture 1960-1990, a major exhibition that will situate the Sainsbury Centre within its historical context and will explore architecture's fascination with new technology, lightweight structures, building techniques and engineering solutions that emerged in the post-war decades, eventually redefining the spaces of culture, work, travel and living. Contents of the book include essays by Jane Pavitt and Abraham Thomas, curators of the show, and an interview to Sir Norman Foster conducted by Jonathan Glancey. An extensive photo essay will feature a range of unpublished photographs of the building under construction.
Author: Linden Brown Publisher: Palgrave ISBN: 9780333613511 Category : Business & Economics Languages : en Pages : 384
Book Description
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.
Author: Stephen Dann Publisher: Bloomsbury Publishing ISBN: 023036473X Category : Business & Economics Languages : en Pages : 488
Book Description
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
Author: AIDAN BERRY and ROBIN JARVIS Publisher: Springer ISBN: 148996942X Category : Business & Economics Languages : en Pages : 426
Book Description
This is the second edition of an introduction to all the financial and management accounting concepts and techniques required by the general business student.
Author: Dave Chaffey Publisher: Pearson Education ISBN: 9780273707523 Category : Business & Economics Languages : en Pages : 700
Book Description
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Author: John M. Murphy Publisher: Springer ISBN: 1349126284 Category : Business & Economics Languages : en Pages : 230
Book Description
Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.
Author: Michael Chesher Publisher: Springer Science & Business Media ISBN: 1447130189 Category : Computers Languages : en Pages : 279
Book Description
In Electronic Business Communications, Mike Chesher and Ricky Kaura tell you all that you need to know about electronic commerce over the Internet. All the major topics are covered: - How electronic business communications can give you the edge over your competitors; - How you can develop effective business strategies for electronic commerce; - All you need to know about EDI/E-commerce Security concerns? What security concerns ̈ the Internet is open for business! - What are the E-commerce standards and why do they matter? - Making the most of trading via the Internet and value added networks; - Breakthroughs in Web-based EDI and Internet applications Information highway initiatives; - Lots of case studies are included. Anyone working in or coming into contact with the exciting world of business electronic communications will find something to interest them here.
Author: A. E. Kent Publisher: Palgrave MacMillan ISBN: 9780333997680 Category : Retail trade Languages : en Pages : 526
Book Description
Retailing provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students of retailing, the text seeks to offer an accessible and up-to-date look at retailing. The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the issues of internet shopping and globalization.
Author: Adrian Wilkinson Publisher: Red Globe Press ISBN: 0333620062 Category : Business & Economics Languages : en Pages : 0
Book Description
In this book, the authors relate Total Quality Management (TQM) to the broader organisation and environment in the context in which TQM is located, bringing in consideration of organisational culture and structure, of employee relations and the balance of power between management and employees and the role of Human Resource Management. This involves a critical appraisal of TQM, considering both the way in which employees perceive its operation in practice and the question of 'who gains what' from TQM.
Author: Mr Stephen Shaw
Author: Mr Stephen Shaw
Author: Jane Pavitt
Author: Linden Brown
Author: Stephen Dann
Author: AIDAN BERRY and ROBIN JARVIS
Author: Dave Chaffey
Author: John M. Murphy
Author: Michael Chesher
Author: A. E. Kent
Author: Adrian Wilkinson