Author: Sook Hee ChoiPublisher:
ISBN:
Category :
Languages : en
Pages : 340
Book Description
Analysis of the Automobile Extended Warranties' Market
Author: Sook Hee ChoiMarketing Opportunities and Challenges in a Changing Global Marketplace
Author: Shuang WuPublisher: Springer Nature
ISBN: 3030391655
Category : Business & Economics
Languages : en
Pages : 701
Book Description
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Warranty Management and Product Manufacture
Author: D. N. Prabhakar MurthyPublisher: Springer Science & Business Media
ISBN: 9781852339333
Category : Technology & Engineering
Languages : en
Pages : 328
Book Description
The only recent book to cover "Stage 3" warranty management, linking strategic and operational aspects for manufactured products. Shows how to make warranty management an effective tool for enhancing customer satisfaction. Uses minimal mathematics and presents accounting and legal aspects of warranty management in an easily understandable style. Written by two of the world’s leading experts in warranty management.
A Comparison and Analysis of Extended Warranties
Author: Lisa Gibson LewisPublisher:
ISBN:
Category : Warranties
Languages : en
Pages : 90
Book Description
An Analysis of the Automobile Market: Modeling of the Long-run Determinants of the Demand for Automobiles. Volume III: Appendices to the Wharton E.F.A. Automobile Demand Model. Final Report
Author: G. R. SchinkPrice Variability in the Automobile Insurance Market, Its Extent, Causes and Relationships to High Risk and Other Problems
Author: Calvin H. BrainardPublisher:
ISBN:
Category : Automobile insurance
Languages : en
Pages : 308
Book Description
An Economic Analysis of the Retail Automobile Market
Author: Jack Arthur PontneyPublisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 1442
Book Description
An Analysis of the Effects of "warranties" and "buyer Protection Plans" on the Consumer's Auto-purchasing Decision
Author: Vincent J. PlevnicPublisher:
ISBN:
Category : Automobiles
Languages : en
Pages : 64
Book Description
An Analysis of the Automobile Market
Author: George R. SchinkPublisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 364
Book Description
CIM Coursebook 05/06 Analysis and Evaluation
Author: Wendy LomaxPublisher: Routledge
ISBN: 1136421599
Category : Business & Economics
Languages : en
Pages : 232
Book Description
Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings