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Author: Management Association, Information Resources Publisher: IGI Global ISBN: 179989021X Category : Computers Languages : en Pages : 1865
Book Description
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 179989021X Category : Computers Languages : en Pages : 1865
Book Description
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Author: Charlene Li Publisher: Harvard Business Press ISBN: 1422143414 Category : Business & Economics Languages : en Pages : 354
Book Description
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
Author: Stewart D. Friedman Publisher: Oxford University Press, USA ISBN: 019511275X Category : Business & Economics Languages : en Pages : 288
Book Description
Offers a lens for viewing the real struggles that business professionals - particularly women - face in their daily battle to find ways of 'getting a life' and 'having it all' based on a pioneering study that surveyed more than 800 business professionals.
Author: Daniel J. Brass Publisher: Routledge ISBN: 135133204X Category : Business & Economics Languages : en Pages : 294
Book Description
Social Networks at Work provides the latest thinking, from top-notch experts, on social networks as they apply to industrial and organizational (I/O) psychology. Each chapter provides an in-depth review along with discussions of future research and managerial implications of the social network perspective. Altogether, the volume illustrates the importance of adding a social capital perspective to the traditional human capital focus of I/O psychology. The volume is organized into two groups of chapters: the first seven chapters focus on specific network concepts (such as centrality, affect, negative ties, multiplexity, cognition, and structural holes) applied across a variety of topics. The remaining eight chapters focus on common I/O topics (such as personality, creativity, turnover, careers, person–environment fit, employment, teams, and leadership) and examine each from a network perspective, applying a variety of network concepts to the topic. This volume is suited for students and academics interested in applying a social network perspective to their work, as well as for practicing managers. Each topic area provides a useful review and guide for future research, as well as implications for managerial action.
Author: Alex Forsythe Publisher: Routledge ISBN: 1000379647 Category : Education Languages : en Pages : 196
Book Description
The Psychology Student’s Career Survival Guide is designed to aid students in identifying their ideal career pathway and imbue them with the right tools and skills to not only achieve their desired job but to progress and thrive within the workplace. The first half of the book focuses on how to find and get a suitable job. The remaining chapters explore gaining success in the workplace in terms of personal growth, navigating criticism, workplace relations and the critical job assignments that every graduate should pursue. Forsythe, an experienced organisational psychologist, helps students recognise and apply the acquired psychological skill set to develop a personal brand, increase personal visibility and develop professional networks. This smooths the transition from university into the world of work by developing effective working practices that will support personal performance and that of the workplace. This book can also serve as a practical guide for academics looking to bridge the gap between the developing student at university and demands of their future employers. It explicitly calls for vocational elements such as communication, team-working, goal setting and planning within the curriculum. This engaging book comes with an abundance of resources to support students' individual development and to help academics run workshops. These resources include tool kits which include self-diagnostic tools and strengths finders, networking skill development, job search strategies, difficult interview questions, personal branding and so on. This is an essential text for psychology students at all levels looking for employability guidance and for psychology academics who are seeking supportive resources and guidance on helping students achieve their career ambitions.
Author: Jan-Bernd Lohmöller Publisher: Springer Science & Business Media ISBN: 3642525121 Category : Business & Economics Languages : en Pages : 284
Book Description
Partial Least Squares (PLS) is an estimation method and an algorithm for latent variable path (LVP) models. PLS is a component technique and estimates the latent variables as weighted aggregates. The implications of this choice are considered and compared to covariance structure techniques like LISREL, COSAN and EQS. The properties of special cases of PLS (regression, factor scores, structural equations, principal components, canonical correlation, hierarchical components, correspondence analysis, three-mode path and component analysis) are examined step by step and contribute to the understanding of the general PLS technique. The proof of the convergence of the PLS algorithm is extended beyond two-block models. Some 10 computer programs and 100 applications of PLS are referenced. The book gives the statistical underpinning for the computer programs PLS 1.8, which is in use in some 100 university computer centers, and for PLS/PC. It is intended to be the background reference for the users of PLS 1.8, not as textbook or program manual.
Author: Paul E. Spector Publisher: SAGE Publications ISBN: 1452264686 Category : Business & Economics Languages : en Pages : 107
Book Description
Distilling the vast literature on this frequently studied variable in organizational behaviour research, Paul E Spector provides the student and professional with a pithy overview of the application, assessment, causes and consequences of job satisfaction. In addition to discussing the nature of and techniques for assessing job satisfaction, the author summarizes the findings concerning how people feel towards work, including: cultural and gender differences in job satisfaction and personal and organizational causes; and potential consequences of job satisfaction and dissatisfaction. Students and researchers will particularly appreciate the extensive list of references and the Job Satisfaction Survey included in the Appendix.
Author: Normore, Anthony Publisher: IGI Global ISBN: 1522585176 Category : Business & Economics Languages : en Pages : 580
Book Description
As communication and leadership skills are both essential for personal and organizational success, new approaches and management styles are continuously being sought. Emerging technologies, automation opportunities, and a diverse workforce are just a few of the challenges business professionals must be prepared for in today’s workplace environment. The Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations provides emerging research exploring the theoretical and practical aspects of managing and solving conflicts, and introduces updated approaches for refining communication and leadership skills. Featuring coverage on a broad range of topics such as emotional intelligence, organizational crises, and virtual team management, this book is ideally designed for professionals, leaders, managers, and human resource specialists seeking current research on developing the skills and consciousness needed to effectively communicate, negotiate, and collaborate in diverse organizations.
Author: Richard N. Landers Publisher: Springer ISBN: 3319299891 Category : Psychology Languages : en Pages : 387
Book Description
This timely resource offers fresh research on companies’ use of social media platforms—from Twitter and Facebook to LinkedIn and other career sites—to find and hire personnel. Its balanced approach explains why and how social media are commonly used in both employee recruitment and selection, exploring relevant theoretical constructs and practical considerations about their appropriateness and validity. Contributors clarify a confusing cyberscape with recommendations and best practices, legal and ethical issues, pitfalls and problems, and possibilities for standardization. And the book’s insights on emerging and anticipated developments will keep the reader abreast of the field as it evolves. Included in the coverage: · Social media as a personnel selection and hiring resource: Reservations and recommendations. · Game-thinking within social media to recruit and select job candidates. · Social media, big data, and employment decisions. · The use of social media by BRIC nations during the selection process. · Legal concerns when considering social media data in selection. · Online exclusion: Biases that may arise when using social media in talent acquisition. · Is John Smith really John Smith? Misrepresentations and misattributions of candidates using social media and social networking sites. Social Media in Employee Selection and Recruitment is a bedrock reference for industrial/organizational psychology and human resources academics currently or planning to conduct research in this area, as well as for academic libraries. Practitioners considering consulting social media as part of human resource planning or selection system design will find it a straight-talking guide to staying competitive.
Author: Management Association, Information Resources
Author: Management Association, Information Resources
Author: Charlene Li
Author: Stewart D. Friedman
Author: Daniel J. Brass
Author: Alex Forsythe
Author: Jan-Bernd Lohmöller
Author: Paul E. Spector
Author: Normore, Anthony
Author: Richard N. Landers
Author: