Análisis de la imagen dentro de la publicidad exterior de bebidas alcohólicas (unidad de análisis producto Spirtt) PDF Download

Author: Carolina Alvarado González
Publisher:
ISBN:
Category :
Languages : es
Pages : 84

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Author: Juan Antonio Gimeno Ullastres
Publisher: Editorial UNED
ISBN: 8436266781
Category : Business & Economics
Languages : es
Pages : 70

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Book Description
El objetivo de este trabajo consiste en realizar un análisis sobre la relación que existe entre el consumo de cerveza y la publicidad. Para ello se realiza, en primer lugar, una revisión de los principales estudios que abordan esta cuestión. En segundo lugar, se realiza una aproximación inicial a la relación entre consumo y publicidad de cerveza. Los resultados de este primer análisis muestran que, si bien se identifica una característica estacional común entre ambas variables, observamos que la estacionalidad no viene explicada de forma significativa por la publicidad, sino que existen otras variables con mayor fuerza explicativa, como la temperatura, cuya correlación con el consumo de cerveza es muy elevada. Los datos, por otro lado, también confirman la necesidad de un estudio más completo de la evolución de las ventas de cerveza que nos permita corroborar o refutar, en su caso, los resultados anteriores.

Author: Ineavelle Colón
Publisher:
ISBN:
Category : Advertising
Languages : es
Pages : 70

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Author: Isabel Ramos Herranz
Publisher:
ISBN: 9788411243391
Category :
Languages : es
Pages : 120

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Author: Javier Cervantes Aldana
Publisher:
ISBN:
Category : Alcoholism
Languages : es
Pages : 142

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Author: Richard W. Schwarz
Publisher:
ISBN: 9780816317950
Category : Seventh-Day Adventists
Languages : en
Pages : 688

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Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280530542
Category : Law
Languages : en
Pages : 191

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This Guide is primarily intended for applicants and holders of international registrations of marks, as well as officials of the competent administrations of the Member States of the Madrid Union. It leads them through the various steps of the international registration procedure and explains the essential provisions of the Madrid Agreement, the Madrid Protocol and the Common Regulations.

Author: Graeme Turner
Publisher: Cambridge University Press
ISBN: 9780521794862
Category : Biography & Autobiography
Languages : en
Pages : 214

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The areas of publicity, public relations and promotions have been considered to be on the periphery of the media. Yet this revealing new book demonstrates that they form a fundamental component of the media industries, with the decline of hard news being accompanied by the rise of gossip and celebrity. In addition to making a substantial contribution to our understanding of the cultural function of celebrity, Fame Games outlines how the promotion industry has developed and how celebrity is produced, promoted, and traded within the Australian media. While their analysis will inform academic debates on media practice internationally, the authors have taken the unique step of investigating the workings of the Australian promotion industry from within. Interviews with over 20 publicists, promoters, agents, managers, and magazine editors have provided a wealth of information about the processes through which celebrity in Australia is produced.

Author: Richard Tarnas
Publisher: Ballantine Books
ISBN: 0307804526
Category : Philosophy
Languages : en
Pages : 560

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"[This] magnificent critical survey, with its inherent respect for both the 'Westt's mainstream high culture' and the 'radically changing world' of the 1990s, offers a new breakthrough for lay and scholarly readers alike....Allows readers to grasp the big picture of Western culture for the first time." SAN FRANCISCO CHRONICLE Here are the great minds of Western civilization and their pivotal ideas, from Plato to Hegel, from Augustine to Nietzsche, from Copernicus to Freud. Richard Tarnas performs the near-miracle of describing profound philosophical concepts simply but without simplifying them. Ten years in the making and already hailed as a classic, THE PASSION OF THE WESERN MIND is truly a complete liberal education in a single volume.

Author: Burton R. Clark
Publisher: Open University Press
ISBN: 9780335215911
Category : Educational change
Languages : en
Pages : 0

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Book Description
In this work, Burton R. Clark uses case studies from 14 innovative institutions to propose a new conceptual framework offering original insights into ways of initiating and sustaining change in universities.