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An Opportunity to Improve Upon the U.S. Military-Media Relationship: Institutionalizing Embedded Media Into the Mainstream Military

An Opportunity to Improve Upon the U.S. Military-Media Relationship: Institutionalizing Embedded Media Into the Mainstream Military PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 26

Book Description
Following nearly each U.S. conflict abroad, the U.S. military-media relationship has been dramatically altered. Each alteration was an attempt to "fix" what was perceived to have gone wrong with the U.S. military-media relationship in the previous conflict rather than to optimize it for a future conflict. The U.S. can no longer afford to experiment with the military-media relationship now that the character of warfare has changed as a result of the rapid and broad dissemination of information on and away from the battlefield. Embedded media are a critical capability for the U.S. military within this new character of warfare where our news-oriented culture has an expectation for immediate access to the latest information. Institutionalizing embedded media into the mainstream military, by consistently integrating them throughout the planning, training and execution of U.S. Military operations, will help to narrow the cultural gap between the U.S. Armed Forces and the American public and will also work with and not against significant advances in communication technologies. Institutionalizing embedded media into the mainstream military will help to better serve the future interests of the American public and the goals of the United States.

An Opportunity to Improve Upon the U.S. Military-Media Relationship: Institutionalizing Embedded Media Into the Mainstream Military

An Opportunity to Improve Upon the U.S. Military-Media Relationship: Institutionalizing Embedded Media Into the Mainstream Military PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 26

Book Description
Following nearly each U.S. conflict abroad, the U.S. military-media relationship has been dramatically altered. Each alteration was an attempt to "fix" what was perceived to have gone wrong with the U.S. military-media relationship in the previous conflict rather than to optimize it for a future conflict. The U.S. can no longer afford to experiment with the military-media relationship now that the character of warfare has changed as a result of the rapid and broad dissemination of information on and away from the battlefield. Embedded media are a critical capability for the U.S. military within this new character of warfare where our news-oriented culture has an expectation for immediate access to the latest information. Institutionalizing embedded media into the mainstream military, by consistently integrating them throughout the planning, training and execution of U.S. Military operations, will help to narrow the cultural gap between the U.S. Armed Forces and the American public and will also work with and not against significant advances in communication technologies. Institutionalizing embedded media into the mainstream military will help to better serve the future interests of the American public and the goals of the United States.

The US Army and the Media in the 20th Century

The US Army and the Media in the 20th Century PDF Author: Robert T. Davis
Publisher: Government Printing Office
ISBN: 9780982328347
Category : History
Languages : en
Pages : 140

Book Description
Surveys the US Army's approach to media relations from the Spanish-American War to the first Gulf War. The relationship between the Army and the media is considered in the broader context of the US Government's approach to information management. Given the growing importance of information operations in 21st century warfare, this study provides a succinct overview of how the US Army has approached its relations with the media over the previous century. The study highlights the recurrent tension that exists in both the Army and the US Government's information management writ large. This tension arises from the need for operational security and effective deception and psychological operations and the need to provide transparency to secure public acceptance and support for military operations. The long-running debate over how the Government's information management should be organized and operated reflects this tension. Thus, since World War I a number of bureaucratic manifestations of information management have been tried in wartime, including the Committee on Public Information, the Office of War Information, the Psychological Strategy Board, the United States Information Agency, and, most recently, the Office of Global Communications. With the exception of the United States Information Agency, whose tenure spanned the period from 1953 to 1999, all the other manifestations of bureaucratic information management rose and fell during the wars in which they were created. The growing pains of these organizations sometimes colored the Army's relationship with the media. The need for units in the field to participate in information management is a major challenge for future operations. This study reminds us that those commanders who have gone out of their way to engage the media have, in many cases, had the greatest success with information management.

The Military-news Media Relationship

The Military-news Media Relationship PDF Author:
Publisher:
ISBN:
Category : Armed Forces and mass media
Languages : en
Pages :

Book Description
Over the course of the next six months, the Strategic Studies Institute will examine the impact of the media's technological advances on strategic and operational level planning and policymaking, first in an overseas theater, and subsequently on decisions made at the national level. The first of these two studies recognizes the complexity of executing military operations under the scrutiny of a very responsive, high technology world news media. Given the volatile, unstable, and ambiguous environment in which armed forces can find themselves, the actions of field forces have a greater chance than ever before of affecting subsequent strategic decisions made at higher levels. The pressure on field commanders to "get it right the first time" is demonstrably greater than ever. The author intends that these thoughts provide commanders with an understanding of the high technology and competitive news media environment they can expect to experience and offers specific suggestions for successfully communicating with reporters.

U. S. Army and the Media in the 20th Century

U. S. Army and the Media in the 20th Century PDF Author: Robert T. Davis
Publisher: DIANE Publishing
ISBN: 1437923062
Category :
Languages : en
Pages : 127

Book Description
This is a print on demand edition of a hard to find publication. Surveys the U.S. Army¿s approach to media relations from the Spanish-American War to the first Gulf War. The relationship between the Army and the media is considered in the broader context of the U.S. Government¿s approach to info. mgmt. (IM) Here is an overview of how the U.S. Army has approached its relations with the media over the previous century. Since World War I a number of bureaucratic manifestations of IM have been tried in wartime. With the exception of the U.S. Info. Agency, whose tenure spanned the period from 1953 to 1999, all the other manifestations of bureaucratic IM rose and fell during the wars in which they were created. The need for units in the field to participate in IM is a major challenge for future operations. Illus.

Reporting from the Front

Reporting from the Front PDF Author: Judith L. Sylvester
Publisher: Rowman & Littlefield
ISBN: 9780742530607
Category : History
Languages : en
Pages : 284

Book Description
During what some have called the 'most televised war in history, ' did journalistic objectivity fall by the wayside? Were the experiences of embedded journalists in Iraq markedly different from reporters who went on their own? Reporting from the Front is a provocative look at media and the Iraq War-spanning issues from basic reporting and coverage to ethical dilemmas, personal safety, and training with the military. Featuring interviews with journalists such as Anne Garrels and Ivan Watson of NPR and Bob Schieffer and Byron Pitts of CBS, among others, Reporting from the Front offers personal insights from a wide range of correspondents, producers, editors, photojournalists, media managers, and military and defense officials about reporting on Iraq as well as on previous wars and other conflicts

How the Military-media Relationship Affects News Coverage and Public Opinion

How the Military-media Relationship Affects News Coverage and Public Opinion PDF Author: David A. Burmeister
Publisher:
ISBN:
Category : Armed Forces and mass media
Languages : en
Pages : 28

Book Description
"Throughout history, the military and the media have shared a somewhat strained relationship, and during the Vietnam War, that relationship was showcased daily via television broadcasts across the United States. It was the first time military leaders had to deal with intense media scrutiny. Therefore, the military blamed the media for many of the problems during Vietnam, and that negative sentiment carried over into conflicts in Grenada, Panama, and the first Gulf War. The Department of Defense (DoD) tried to improve media access during all of these conflicts, but negative attitudes in regards to the media remained persistent among top U.S. military leaders. Even though DoD established the embedded media program in 2003 to give the media almost unfiltered access to U.S. troops in combat, it has only resulted in minor improvements to the military-media relationship. The problem is that throughout history the military-media relationship has hindered news coverage and negatively affected the public's opinion of combat operations. Using the problem and solution research methodology I traced military-media relationships throughout history during combat operations in Vietnam, Grenada, Panama, the first Gulf War, and Operation Iraqi Freedom (OIF) and found that it did have an effect on news coverage and public opinion. To bolster this relationship, increase news coverage, and improve positive public opinion I recommend that DoD include media embeds from military training up and throughout combat operations, fund the media embeds, and give them greater access to combat plans and operations."--Abstract.

Public Affairs

Public Affairs PDF Author: William M. Hammond
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 438

Book Description
This book examines the tensions and controversies that developed as the war lengthened and the news media went about their traditional tasks. The first of two volumes on the subject, it draws upon previously unavailable Army and Defense Department records to interpret the role the press played during the war.--[foreword].

Perspectives on Embedded Media

Perspectives on Embedded Media PDF Author: Michael Pasquarett
Publisher:
ISBN:
Category : Armed Forces and mass media
Languages : en
Pages : 106

Book Description
During the planning for Operation Iraqi Freedom (OIF), the Department of Defense (DoD) developed an Embedded Media Program that planned for large numbers of embedded reporters throughout military units. It resulted in television reporting from within Iraq which often outpaced the military's communication channels. American citizens had an immediate close-up report of what their armed forces were doing, but it handicapped media analysts and stateside reporters from putting the raw field reports into a larger context, and conversely, TV journalists on the front lines were also handicapped, as they were reporting in a vacuum, unable to obtain any kind of perspective or context. On June 6, 2003, by request of the Army Staff, the U.S. Army War College conducted a workshop entitled, "Reporters on the Ground : The Military and the Media's Joint Experience During Operation Iraqi Freedom", which served as an Army After Action Review, and as a forum for a free exchange of experiences and impressions of the Embedded Media Program and ideas regarding its future. As a result of this workshop and their respective experiences with the media during Operation Iraqi Freedom, five U.S. Army War College students from the class of 2004 made the Embedded Media experience the center of their Strategy Research Project that is an integral part of the U.S. Army War College curriculum, designed to research a topic of importance to the armed forces of the Nation. The five papers contained in this volume provide a timely and credible review of the successes and failures of the Embedded Media Program, and provide recommendations and predictions of future difficulties for those who play a role in the evolving relationship between the media and the military.

The Troubled Path to the Pentagon's Rules on Media Access to the Battlefield: Grenada to Today

The Troubled Path to the Pentagon's Rules on Media Access to the Battlefield: Grenada to Today PDF Author:
Publisher: DIANE Publishing
ISBN: 1428914145
Category :
Languages : en
Pages : 49

Book Description


Reporters on the Battlefield. The Embedded Press System in Historical Context

Reporters on the Battlefield. The Embedded Press System in Historical Context PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 171

Book Description
The March 2003 U.S. invasion of Iraq coincided with the first broad implementation of an innovative means of wartime coverage known as "embedded press." Under this system, over 600 reporters from a diverse range of American and international news organizations were "embedded" in U.S. military units, i.e., they traveled with the soldiers in their units, saw what the soldiers saw, and were under fire when troops were-all while bringing live televised coverage of the war into living rooms around the world. Although the embedded press system has been heralded as a great success, no systematic evaluation of this system has yet been undertaken. This research seeks to address this need by examining the role of the embedded press in Iraq within the broader context of historical press-military relations. In particular, we focus on the tensions arising from long-standing differences between the military and the press with regard to the dissemination of information during war- time: While the military is focused chiefly on preventing information of value from falling into enemy hands, the press aims to broadcast the full story to the public. To examine the role of the embedded press, we have constructed an evaluative framework that considers the goals of the press, the military, and the public-the three relevant constituencies for press- military relations. We use this framework to develop a set of measures for evaluating the embedded press system in relation to other options for organizing press-military relations as revealed through comparative case studies. We have conducted preliminary analyses, where possible, using these methods, which will be appropriate for future systematic analyses.