An Investigation of Antecedents and Consequences of Consumers' Attitudes Toward an Apparel Website PDF Download

Author: Zui Chih Lee
Publisher:
ISBN: 9781109773767
Category :
Languages : en
Pages : 155

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Author: 王韻
Publisher: 秀威出版
ISBN: 9866909603
Category : Consumer behavior
Languages : en
Pages : 172

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Book Description
The purpose of this book was to examine the emotional responses while consumers are shopping, consumer attitudes toward apparel shopping, subjective norms, individual differences, and demographic factors for U.S. and Taiwan consumers’ apparel purchase intentions and purchase behavior. (此書的目的是為探討台灣與美國消費者購買服飾時之情緒反應、消費者對服飾的態度、社會主觀規範、個人特徵，以及人口統計變數對其購買服飾意願與行為之影響。)【秀威資訊科技股份有限公司製作】

Author: Muhammad Waseem Bari
Publisher: Frontiers Media SA
ISBN: 2832518567
Category : Science
Languages : en
Pages : 281

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Author: Hyun-Hwa Lee
Publisher:
ISBN:
Category :
Languages : en
Pages : 358

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Book Description
The interactive nature of the Internet is the key to building a relationship with customers. Interactivity is primarily suited for increasing consumers' satisfaction with a business relationship. Mass customization web sites incorporate a high level of interactivity in the site design. This study was conducted due to the lack of research examining mass customization and satisfaction. The expectancy disconfirmation model of satisfaction was used as the framework to examine consumer satisfaction. Among the interactivity characteristics, the concept of choice was applied to develop Internet mass customization shopping sites. The purposes of this study were: 1) to investigate consumer satisfaction with mass customized Internet apparel shopping site with varying degrees of interactivity; 2) to test a satisfaction model on a mass customized Internet apparel shopping site; 3) to find the relationship of beliefs about Internet shopping to antecedents and consequences of satisfaction; and 4) to examine the relationship of desire for unique consumer products to antecedents and consequences of satisfaction. A mass customized children's apparel site was modified to have two levels of choice for selection of clothing design options. Adults who had purchased children's clothing and shopped via the Internet for any product were participants for this study. Data from 208 respondents were used for the statistical analysis. Findings indicated that consumers' expectations for mass customization were divided into positive and negative aspects. The more interactive customization site was more positively evaluated than the less interactive customization site. The less interactive customization site yielded greater behavioral consequences than the more interactive customization site. Negative expectations for the mass customized Internet apparel site were related to positive and negative perceived performance but failed to predict satisfaction and disconfirmation. Perceived performance was a significant outcome of treatment effects, a strong predictor of disconfirmation and satisfaction, and a mediating variable of disconfirmation and satisfaction. Disconfirmation strongly predicted satisfaction, and satisfaction strongly predicted behavioral consequences. The individual characteristics of beliefs about Internet shopping and desire for unique consumer products were significant factors predicting consumers' expectations, perceived performance, satisfaction, and behavioral consequences.

Author: 王韻
Publisher: 秀威資訊科技股份有限公司
ISBN: 9789866909603
Category : Consumer behavior
Languages : en
Pages : 158

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Book Description

Author: Tsun-Yin Tung
Publisher:
ISBN:
Category : Choice (Psychology)
Languages : en
Pages : 129

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Book Description
This study proposed a theoretical model of choice overload and empirically examined the model in the context of online apparel shopping. The purpose of the study was to investigate how the number of choices and product presentation formats influenced consumers’ online apparel shopping experience as well as how the formed attitude subsequently influenced consumers’ behavioral decision of subscribing to an email mailing list. To date, previous studies on choice overload have been conducted using experimental research designs, but findings from these experiments only provide fragmentary explanations about the phenomenon. The absence of a comprehensive framework to explain this phenomenon motivated the researcher to develop a theoretical model that treats consumer decision making in choice overload conditions as a continuous process. The proposed theoretical model is superiorly explaining under what circumstances the “too-much-choice effect” is more likely to occur, what evaluation mechanism consumers go through to form their attitude, and what consequences may result. Additionally, the researcher examined the effect of a moderator, product presentation format, on the relationships between the numbers of choices and the internal responses (attitude formation) in the context of apparel e-commerce. Both focus group and questionnaire data collection methods were conducted. First, because of the limited literature on choice overload in e-commerce, the researcher conducted an exploratory study consisting of two focus groups with female college students. The purpose of the focus groups was to understand the relationship between choice overload and consumers’ apparel online shopping experience, such as favorable and unfavorable shopping experiences as well as website designs/navigations. Next, questions were developed that measured consumers’ affective, behavioral, and cognitive evaluative responses (three components of attitude) when facing choice overload. In this stage of data collection, an online questionnaire with nine conditions (mock websites) was developed. The experimental design was a 3 X 3 factorial design with three levels of number of choices (24 vs. 60 vs. 120) and three levels of product presentation formats (Model vs. Flat vs. Hybrid). To examine the main and interaction effects, two-way Analysis of Covariance (two-way ANCOVA) was conducted. The Structural Equation Modeling (SEM) and Logistic SEM were applied to examine the hypothesized relationships among the number of choices, components of internal responses/attitude formation, and the behavioral decision variable (subscribing to a mailing list) in the proposed model. The findings revealed that consumers went through a series of stages to generate their behavioral decision when facing choice overload. Their internal responses followed the experiential hierarchy in the ABC model of attitudes to form their attitude (affective → behavioral → cognitive responses). The attitude formed had a substantial impact on their behavioral decision of signing up for the retailer’s email mailing list. However, product presentation had no effect on attitude formation (internal responses). The findings of this research study provide insights to the attitude formation process in consumers’ evaluation stage of decision-making. Researchers are encouraged to apply the model in different contexts to examine the generalizability of the model. These findings also provide further understanding of the interrelationship of factors underlying consumers’ negative responses in their online shopping experiences when facing choice overload. In addition, the present research study provided further information on consumer attitude formation and behavioral decision when faced with multiple product choices.

Author: Gong Sun
Publisher: Frontiers Media SA
ISBN: 2832507433
Category : Science
Languages : en
Pages : 438

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Book Description

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799889580
Category : Business & Economics
Languages : en
Pages : 1964

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Book Description
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Author:
Publisher: M.E. Sharpe
ISBN: 0765641933
Category :
Languages : en
Pages : 249

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Book Description

Author: Meena Rani Nimmagadda
Publisher: Springer Nature
ISBN: 9464633743
Category : Electronic books
Languages : en
Pages : 1000

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Book Description
Zusammenfassung: This is an open access book. About the ICRBSS-2023 International Conference on Reinventing Business Practices, Start-ups, and Sustainability-Responsible Consumption and Production- ICRBSS 2023 brings together scholars, researchers, educators, and professionals from around the world to discuss the latest trends, challenges, and opportunities in the spheres of businesses, regulatory environment, consumer groups, advocacy agencies and the environment at large. The sub-theme of the conference this year- Responsible Consumption and Production is the 12th goal of the UN Sustainable Development Goals. The conference provides a platform for industry experts, policymakers, and the academic fraternity to share their experiences and insights. The sessions are designed to promote interaction among participants through keynote speaker sessions, panel discussions, presentations, and the like