Author: Steve RenniePublisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
An Insider's Guide to Today's Music Biz 07: Record Labels
Author: Steve RennieAn Insider's Guide to Today's Music Biz: 7 Record Labels
Author: Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Learn about the role of record labels in the music business. Learn the secrets of finding a record label, negotiating a record deal, and getting paid.
Getting Signed!
Author: George HowardPublisher: Berklee Press
ISBN: 9780876390450
Category : Music
Languages : en
Pages : 236
Book Description
(Berklee Press). For unsigned musicians, it is vital to long-term success to sign a contract with a record label. However, preparing your music, targeting a label, and getting your demo into the hands of someone who will listen is challenging, if you don't know where to start. Getting Signed! , by record industry veteran George Howard, guides you through the maze of today's music industry, and will help you move your demo to the top of the stack. Even if you are not yet ready for a record deal, it will help you assemble a team that will make sure your music gets heard by as many people as possible. "The next time an aspiring recording artist comes to us for advice, we'll advise them to read this book first. George Howard really knows what he's talking about." Chris Franz and Tina Weymouth, members of Talking Heads and Tom Tom Club
An Insider's Guide to Today's Music Biz 08: Music Publishing
Author: Steve RennieStart an Independent Record Label: Music Business Made Simple
Author: J. S. RudsenskePublisher: Schirmer Trade Books
ISBN: 0857125265
Category : Music
Languages : en
Pages : 277
Book Description
An indispensable step-by-step guide to releasing your own records and beginning a working independent label. Since the boom of homemade records and independently-minded musicians in the 1980s, the alternative music industry has grown from strength to strength, driven by a policy that privileges the music itself over the aggressive marketing and branding strategies of the majors. You can retain all control and rights to the music you release, allowing you to showcase and sell the music that you believe should be heard. There has never been a better time to begin a label for yourself, and this comprehensive title shows you exactly how it's done, including: Devising a business plan Finding and choosing talent Creating and manufacturing records themselves All aspects of promotion and marketing Distribution and radio Get your company organised and get those records out there right now with the help and advice of this informative guide.
An Insider's Guide to Today's Music Biz 01: The Big Picture
Author: Steve RennieAn Insider's Guide to Today's Music Biz: 2 Making Great Music
Author: Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Learn the secrets of making great music that makes its way into the hands of music biz movers and shakers.
Record Label Marketing
Author: Thomas William HutchisonPublisher: Taylor & Francis
ISBN: 0240807871
Category : Business & Economics
Languages : en
Pages : 428
Book Description
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. Record Label Marketing... * Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior * Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project * Presents vital information on label publicity, advertising, retail distribution and marketing research * Introduces you to industry resources like NARM, RIAA, and the IFPI * Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities * Reveals how successful labels use video production, promotional touring and special products to build revenue * Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.
Label Launch
Author: Veronika KalmarPublisher: St. Martin's Griffin
ISBN: 142997608X
Category : Business & Economics
Languages : en
Pages : 214
Book Description
Whether you're in a band, a business entrepreneur or just interested in the music business, Label Launch will let you take your fantasies of holding the reigns at your own record label into reality. In fun, easy-to-understand language Veronika Kalmar takes you step-by-step through the intricate process of running a label from the moment you think about entering the biz until your first CD, vinyl single, or demo tape rolls off the press. Topics covered include: Funding your label Maneuvering through the legal maze Selling your product online and off Picking and signing bands Promotion and touring Avoiding the most common pitfalls of a new label And even tells you when it's time to sell out to "the man." Kalmer has culled information from the best in the independent record business interviewing heads of labels who have made a great success and those that almost didn't make it.
Start and Run Your Own Record Label, Third Edition
Author: Daylle Deanna SchwartzPublisher: Billboard Books
ISBN: 0823084639
Category : Music
Languages : en
Pages : 356
Book Description
For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it! Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate. Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including: •Balancing on and offline promotion and marketing •Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more) •Using digital distribution profitably •Licensing your recordings for use in the media •Marketing music overseas Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.