Author: Edward William McLaughlinPublisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 36
Book Description
An Exploratory Modeling of the Decision Process of New Product Selection by Supermarket Buyers
Author: Edward William McLaughlinPublisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 36
Book Description
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
Author: Robert L. KingPublisher: Springer
ISBN: 331917049X
Category : Business & Economics
Languages : en
Pages : 407
Book Description
This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Modeling the Decision to Add New Products by Channel Intermediaries
Author: Vithala R. RaoDecision Criteria for New Product Acceptance and Success
Author: Edward W. MclaughlinPublisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
Book Description
Despite the rapid surge of new product introductions into the grocery product distribution system, relatively little is known about the process and acceptance criteria of trade buyers. In this work, Edward McLaughlin and Vithala Rao examine the crucial role played by trade buyers, and its place in the success of new product introduction. Their study integrates scholarly research and industry information as it explores the various processes used by manufacturers and trade intermediaries in developing and introducing new products. The book begins with a background survey of the overall structure of U.S. grocery distribution, along with a discussion of the key participants in new product introduction and their standard operating procedures. A broad framework for analyzing new product introductions is presented, and various methodologies that are useful in the process are explained. This is followed by an account of the extensive research conducted by the authors, focusing on new product acceptance by trade buyers, and drawn from three sources: publicly available information, survey data of actual buyer decisions, and buyer decisions based on hypothetical descriptions of new products. The statistical results on the relative importance of decision criteria are used to develop several management tools, including an expert system. The work concludes with a discussion of the implications of these results for marketing managers, procurement executives, and public policy makers. This book will be an important reference tool for practitioners involved in product procurement, as well as for students of marketing and sales.
A Study of the Buyer-seller Relationship
Author: Shiv Kumar AroraPublisher:
ISBN:
Category : Group decision making
Languages : en
Pages : 432
Book Description
Comprehensive Review: Supplementary material
Author: New York State College of Agriculture and Life Sciences. Department of Agricultural EconomicsPublisher:
ISBN:
Category :
Languages : en
Pages : 156
Book Description
Comparison of Some AI and Statistical Classification Methods for a Marketing Case
Author: David Bruce MontgomeryPublisher:
ISBN:
Category : Artificial intelligence
Languages : en
Pages : 30
Book Description
Working Papers in Agricultural Economics
Author: New product selection process of retail buying committees. an analysis of group decision-making
Author: Michael David HuttPublisher:
ISBN:
Category : Decision making
Languages : en
Pages : 137
Book Description
Author: