An Evaluation of Media Communication Strategy to Prevent the Spread of HIV and AIDS in Kenya's Coastal Areas PDF Download

Author: Perpetual Gathoni Mwangi
Publisher:
ISBN:
Category :
Languages : en
Pages : 274

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Author: Ndeti Ndati
Publisher: African Books Collective
ISBN: 9966040285
Category : Social Science
Languages : en
Pages : 92

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The study offers research into the efficacy of HIV and AIDS communication strategies for adolescents, especially with regards to selected secondary schools in Kenya. The study is a useful point of reference to both Kenyan researchers into HIV and AIDS as well as international scholars exploring Africanist perspectives of the socio-cultural dimensions of the pandemic.

Author: Muyanga Ziba
Publisher: GRIN Verlag
ISBN: 3668114595
Category : Language Arts & Disciplines
Languages : en
Pages : 33

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Research Paper (postgraduate) from the year 2012 in the subject Communications - Journalism, Journalism Professions, , language: English, abstract: This study is a contribution to development in the field of journalism in Malawi and neighbouring countries of Malawi, Zambia and Tanzania, at a time of growing concern about the developmental challenges being posed by the spread of the HIV/AIDS pandemic in Southern Africa. For Malawi in particular, it examines the struggle against the pandemic that has been underway since 1993 and how the interventions to check its spread have included calls for projects and information that would lead to behaviour change and lowering of infection rates. The campaign along this line has targeted the media, among key stakeholders. To gauge the extent to which journalists are playing their role in the campaign in question, a survey was carried out in Malawi and then also in Zambia and Tanzania. This revealed that journalists in all the three countries covered are currently somewhat hampered in their advocacy of HIVAIDS issues, and that is due to several factors. These include the dearth of communication research in the region, as well as the related lack of relevant education and training opportunities for journalists. They also encompass the absence of laws granting journalists access to relevant government information about epidemiology; the culture of silence which surrounds the exchange of news about HIV/AIDS related deaths and competition in the media posed by popularity of stories about politics, economics and religion. As a way forward, it is proposed and recommended that journalists should be linked to projects that directly address the needs of local communities in the national campaign against HIV/AIDS. These would be projects like those which incorporated the citizen participation tradition, by empowering even the least respected members of the society. For the media, these include community radio stations, and vernacular newspapers. For people at village or grassroots level, these are important channels of information about HIV/AIDS and other major killer diseases, to which the common man is able to directly relate. The study also advances the need for a course or course module on Health Journalism to be offered by an appropriate school of journalism within the countries. Through such a course, journalists would be equipped with skills to enable them to cover HIV/AIDS issues effectively and comprehensively.

Author: Were M. W. Nasibi
Publisher:
ISBN:
Category : AIDS (Disease)
Languages : en
Pages : 230

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Author: Gichaba Manduku
Publisher: GRIN Verlag
ISBN: 3640904451
Category : Medical
Languages : en
Pages : 25

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Research Paper (postgraduate) from the year 2011 in the subject Medicine - Epidemiology, course: -, language: English, abstract: The main objective this study was to find out the level of knowledge and awareness of youths in secondary schools on HIV/AIDs as one of the objectives in achieving the Kenya National HIV/AIDS communication strategy. Adopting a survey design, qualitative techniques, questionnaires, interviews and documentation, a sample of 996 was selected from a target population of 8,354 students. The study was based on a theoretical and conceptual framework with key concepts derived from Harold Lasswel theory of 1948, which has been developed to Modern Communication Theory. The data was analysed thematically. Results indicate that about (99%) of the respondents had heard about AIDS compared to only 4 (1%) who had not. Knowledge had no statistically significant relationship with risk of HIV and AIDS. About 53.3% of the respondents reported to have had sex, with males being more likely to have an early sexual debut. Sexual activity was higher among peri-urban respondents (37%) who also had more than 3 sexual partners. About 71.4% of the respondents were willing to change their behaviour to avoid contracting HIV. On bivariate analysis, exposure to risk factors was dependent on gender (p

Author: Esther Duflo
Publisher: World Bank Publications
ISBN: 1004093411
Category :
Languages : en
Pages : 33

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Author: Constance Rose Ambasa-Shisanya
Publisher: African Books Collective
ISBN: 9994455389
Category : Health & Fitness
Languages : en
Pages : 166

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This study examines the role of culture in the adoption of measures and strategies for the prevention of HIV/ AIDS among girls and women in Western Kenya. It focuses on levels of awareness of HIV/AIDS prevention measures and patterns of adoption of five the measures that are currently being promoted in Kenya: the use of condoms; screening for HIV at Voluntary Counselling and Testing (VCT) Centres; prevention of mother-to-child transmission (PMTCT); the use of post-exposure prophylaxis (PEP); and the prompt treatment of sexually transmitted infections (STIs). This research is focused on examining the cultural context of HIV/AIDS research and programmes in Western Kenya and aims to reveal how limited has been the critical analysis of culture as a determinant of adoption of these measures despite the stated prioritization of culture as a key factor to consider

Author: Swaziland. National Emergency Response Committee on HIV/AIDS.
Publisher:
ISBN:
Category : AIDS (Disease)
Languages : en
Pages : 34

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Author: Neill McKee
Publisher:
ISBN: 9788178293257
Category : AIDS (Disease)
Languages : en
Pages : 351

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This book promotes the use of strategic communication to fight against the HIV/AIDS epidemic. Focusing on strategic communication for positive and measurable behaviour change, the authors elaborate on a wide range of issues including: the importance of advocacy and community mobilization; comprehensive approaches to prevention and the use of communication in reducing stigma; communication programmes for a wide range of specific groups including intravenous drug users and refugees; the role of communication in support of clinical and social services; the care and support of vulnerable children; and selected communication approaches such as entertainment-education, telephone hotlines and digital communication. Case studies are employed to illustrate the concepts and show how strategic communication has been used in different developing countries for training and in designing communication programmes.

Author: Piet Swanepoel
Publisher: John Benjamins Publishing
ISBN: 9027290105
Category : Language Arts & Disciplines
Languages : en
Pages : 186

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Book Description
The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many people who could benefit most from effective health communication, however, come from different cultures. A prime example is the threat posed by HIV/AIDS to the people of South Africa. Although it is generally acknowledged that health communication needs to be tailored to the target audience’s characteristics with cultural background being one of the most salient ones, little research has been done on how to achieve this. In this book, we bring together leading scholars in the field of health communication as well as communication scholars from South Africa. As such, it can serve as an example of the promises and the limitations of general health communication theories to local praxis as well as provide guidelines for the development of better health communication in South Africa.