Author: William Patrick PutsisPublisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 30
Book Description
An Empirical Study of the Effect of Brand Proliferation on Private Label-national Brand Pricing Behavior
Author: William Patrick PutsisPublisher:
ISBN:
Category : Farm produce
Languages : en
Pages : 30
Book Description
Advances in National Brand and Private Label Marketing
Author: Francisco J. Martinez-LopezPublisher: Springer Nature
ISBN: 3030477649
Category : Business & Economics
Languages : en
Pages : 191
Book Description
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?
New Perspectives on Industrial Organization
Author: Victor J. TremblayPublisher: Springer Science & Business Media
ISBN: 1461432413
Category : Business & Economics
Languages : en
Pages : 820
Book Description
This book covers the main topics that students need to learn in a course on Industrial Organization. It reviews the classic models and important empirical evidence related to the field. However, it will differ from prior textbooks in two ways. First, this book incorporates contributions from behavioral economics and neuroeconomics, providing the reader with a richer understanding of consumer preferences and the motivation for many of the business practices we see today. The book discusses how firms exploit consumers who are prone to making mistakes and who suffer from cognitive dissonance, attention lapses, and bounded rationality, for example and will help explain why firms invest in persuasive advertising, offer 30-day free trials, offer money-back guarantees, and engage in other observed phenomena that cannot be explained by the traditional approaches to industrial organization. A second difference is that this book achieves a balance between textbooks that emphasize formal modeling and those that emphasize the history of the field, empirical evidence, case studies, and policy analysis. This text puts more emphasis on the micro-foundations (i.e., consumer and producer theory), classic game theoretic models, and recent contributions from behavioral economics that are pertinent to industrial organization. Each topic will begin with a discussion of relevant theory and models and will also include a discussion of concrete examples, empirical evidence, and evidence from case studies. This will provide students with a deeper understanding of firm and consumer behavior, of the factors that influence market structure and economic performance, and of policy issues involving imperfectly competitive markets. The book is intended to be a textbook for graduate students, MBAs and upper-level undergraduates and will use examples, graphical analysis, algebra, and simple calculus to explain important ideas and theories in industrial organization.
Vertical Brand Portfolio Management
Author: Diederich BakkerPublisher: Springer
ISBN: 3658082216
Category : Business & Economics
Languages : en
Pages : 285
Book Description
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their suitability as cooperation partners. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning clear roles for all brands including private labels. Instead of fighting the retailer products brand manufacturers are encouraged to cooperate with retail partners by offering vertically integrated brand portfolios. Based on numerous international case studies, the author offers brand manufacturers and retailers practical tools to consider collaborations in the production and management of private labels.
Advances in Digital Marketing and eCommerce
Author: Francisco J. Martínez-LópezPublisher: Springer Nature
ISBN: 3031621352
Category :
Languages : en
Pages : 327
Book Description
Industrial Organization
Author: Don E. WaldmanPublisher: Routledge
ISBN: 1351653539
Category : Business & Economics
Languages : en
Pages : 724
Book Description
Industrial Organization: Theory and Practice blends a rigorous theoretical introduction to industrial organization with empirical data, real-world applications and case studies. The book also supports students with a range of problems and exercises, and definitions of key terms and concepts. This balanced approach, which enables students to apply theoretical tools, has earned this book its ranking as one of the leading undergraduate texts in its field. For the fifth edition, relevant data, tables, empirical examples and case studies have been updated to reflect current trends and topics, in the most complete reorganization since the second edition. Further changes include: all public policy topics have been placed in the last section, making it simpler to use for courses that emphasize theory or public policy; an entirely new chapter on international trade and industrial organization; a new chapter on mergers; a separate section on antitrust; a companion website with PowerPoint slides and other supplements. This comprehensive book bridges the gap between economic theory and real-world case studies in an accessible, logical manner, making it the ideal undergraduate text for courses on industrial organization.
The SAGE Handbook of Marketing Ethics
Author: Lynne EaglePublisher: SAGE
ISBN: 1529738571
Category : Business & Economics
Languages : en
Pages : 975
Book Description
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Three Essays on the Competition Between National Brand and Private Label Food Products
Author: Eidan ApelbaumPublisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 210
Book Description
Industry and Firm Studies
Author: TremblayPublisher: M.E. Sharpe
ISBN: 0765628287
Category : Business & Economics
Languages : en
Pages : 386
Book Description
The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo.
Author: