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Author: Thomas T. Eoyang Publisher: Ayer Company Publishers ISBN: Category : Business & Economics Languages : en Pages : 240
Book Description
Originally a Columbia University Ph. D. dissertation, Thomas Eoyang's volume examines the technical aspects of radio, the economics of radio manufacturing (receivers and tubes), and the economics of the radio broadcasting industry up to the mid-1930s. This important reference utilizes many tables and charts to supplement a well-documented text.
Author: Thomas T. Eoyang Publisher: Ayer Company Publishers ISBN: Category : Business & Economics Languages : en Pages : 240
Book Description
Originally a Columbia University Ph. D. dissertation, Thomas Eoyang's volume examines the technical aspects of radio, the economics of radio manufacturing (receivers and tubes), and the economics of the radio broadcasting industry up to the mid-1930s. This important reference utilizes many tables and charts to supplement a well-documented text.
Author: John C.C. Halbert Publisher: ISBN: Category : Languages : en Pages :
Book Description
Despite industry and government endorsements of its many advantages over conventional analog radio and significant consumer marketing efforts, digital radio broadcasting (DAB) continues to languish, unable to attract a critical mass of users either from the broadcasting industry or consumers. The purpose of this dissertation is to discover why America has not embraced this once-promising digital medium. Approaching the issue from the interrelated perspectives of technology, economics, and regulation, and synthesizing this information using diffusion of innovations theory, the study identifies five major factors inhibiting the growth of HD Radio in the United States. These factors include: (a) the emergence of other audio digital technologies, (b) a poorly-planned rollout and marketing of the product (c) little return on investment for broadcasters, (d) lackluster programming and other associated content, and (e) the overall economic slowdown in the radio industry. The study also identifies the levels of diffusion through the social systems present in the radio industry and finds that while diffusion has occurred fully through the regulatory system, diffusion has been significantly hampered through the radio industry and listeners. Radio stations converting to HD Radio broadcasting are at a standstill as the return on investment for HD broadcasting in ratings and revenue is not at a substantial level to spur more conversions. Consumers show lackluster interest in the technology in terms of purchasing sets for themselves; consumers lack awareness of the technology and struggle to differentiate HD Radio from satellite radio competition. In the tech sector, HD Radio has found some success in placing compatible receivers in automobiles, but diffusion through this system is limited at best with few manufacturers lining up to produce more and different sets. The study concludes with recommendations that might reverse the tide of public indifference towards this innovation.
Author: Peter Scott Publisher: Oxford University Press ISBN: 0191086347 Category : History Languages : en Pages : 388
Book Description
During the twentieth century 'affluence' (both at the level of the individual household and that of society as a whole) became intimately linked with access to a range of prestige consumer durables. The Market Makers charts the inter-war origins of a process that would eventually transform these features of modern life from being 'luxuries' to 'necessities' for most British families. Peter Scott examines how producers and retailers succeeded in creating 'mass' (though not universal) market for new suites of furniture, radios, modern housing, and some electrical and gas appliances, while also exploring why some other goods, such as refrigerators, telephones, and automobiles, failed to reach the mass market in Britain before the 1950s. Creating mass markets presented a formidable challenge for manufacturers and retailers. Consumer durables required large markets. Most involved significant research and development costs. Some, such as the telephone, radio, and car, were dependent on complementary investments in infrastructure. All required intensive marketing - usually including expensive advertising in national newspapers and magazines, while some also needed mass production methods (and output volumes) to make them affordable to a mass market. This study charts the pioneering efforts of entrepreneurs (many of whom, though once household names, are now largely forgotten) to provide consumer durables at a price affordable to a mass market and to persuade a sometimes reluctant public to embrace the new products and the consumer credit that their purchase required. In doing so, Scott shows that, contrary to much received wisdom, there was a 'consumer durables revolution' in inter-war Britain - at least for certain highly prioritised goods.
Author: Aniko Bodroghkozy Publisher: John Wiley & Sons ISBN: 1118646053 Category : Performing Arts Languages : en Pages : 516
Book Description
Presented in a single volume, this engaging review reflects on the scholarship and the historical development of American broadcasting A Companion to the History of American Broadcasting comprehensively evaluates the vibrant history of American radio and television and reveals broadcasting’s influence on American history in the twentieth and twenty-first centuries. With contributions from leading scholars on the topic, this wide-ranging anthology explores the impact of broadcasting on American culture, politics, and society from an historical perspective as well as the effect on our economic and social structures. The text’s original and accessibly-written essays offer explorations on a wealth of topics including the production of broadcast media, the evolution of various television and radio genres, the development of the broadcast ratings system, the rise of Spanish language broadcasting in the United States, broadcast activism, African Americans and broadcasting, 1950’s television, and much more. This essential resource: Presents a scholarly overview of the history of radio and television broadcasting and its influence on contemporary American history Contains original essays from leading academics in the field Examines the role of radio in the television era Discusses the evolution of regulations in radio and television Offers insight into the cultural influence of radio and television Analyzes canonical texts that helped shape the field Written for students and scholars of media studies and twentieth-century history, A Companion to the History of American Broadcasting is an essential and field-defining guide to the history and historiography of American broadcasting and its many cultural, societal, and political impacts.
Author: Thomas T. Eoyang
Author: Thomas T. Eoyang![An Economic Study of the Radio Industry in the United States of America, Etc. [A Thesis.]. PDF](https://books.google.com/books/content/images/frontcover/imoqMwEACAAJ?fife=w80-h100)
Author: Thomas T. EOYANG
Author: Thomas T. Eoyang
Author: Thomas T. Eoyang
Author: United States. Federal Communications Commission
Author: United States. Federal Communications Commission
Author: John C.C. Halbert
Author: Peter Scott
Author: Aniko Bodroghkozy
Author: