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Application of conjoint analysis in agricultural economics research

Application of conjoint analysis in agricultural economics research PDF Author: Veerabhadrappa Bellundagi
Publisher: Amazon Publishers, USA
ISBN:
Category : Reference
Languages : en
Pages : 64

Book Description
Conjoint Analysis is a statistical technique where respondents ranked preferences for different offers are decomposed to determine the person’s inferred utility function for each attribute and the relative importance of each attribute. It is a versatile marketing research technique that can provide valuable information for new product development and forecasting, market segmentation and pricing decisions, advertising and distribution, competitive analysis and repositioning. The aims of conjoint analysis were to identify attribute combinations which confer the highest utility to the consumers and to establish the relative importance of attributes in terms of their contribution to total utility. There are 5 basic steps to be taken by a Researcher interested in applying conjoint analysis namely Problem formulation, Determining the product profile, Sampling plan, Data collection and Analysis and interpretation of the results. Conjoint measurement is based on the assumptions that a product can be described according to levels of a set of attributes and the consumer’s overall judgment in respect to that product is based on these attributes level. This analysis is based on three models like Part -Worth Model, Vector Model and Ideal Point Model. An attempt was made to analyze the consumer preference of ragi using conjoint analysis in Bengaluru and Vijayapura districts of Karnataka. The results reveal that, among all the attributes of ragi studied in Bengaluru urban, fineness was found to be most important and first consideration of consumers accounting for 23.80 per cent of relative importance with superfine ragi having the utility of 1.45. In case of Bengaluru rural, price was found to be most important and first deliberation, accounting for 30.60 per cent of relative importance.Among all the attributes studied in ragi in Vijayapura urban, colour was found to be most significant and first consideration, accounting for 30.33 per cent. In case of Vijayapura rural, fineness was found to be the first contemplation and most important, accounting for 33.91 per cent of relative importance. Dhamotharan et. al. (2015), conducted a study using conjoint analysis to analyze consumers’ preferences for geographic indications (GI) bananas. The results show that consumers prefer GI bananas for their medicinal properties, natural production method, and lower price premium.Mangala (2010), conducted a study on Impact of food retail chains on producers, consumers and retailers. The results showed that, among all the attributes studied, quality of the produce found to have the highest relative importance of 33.8 per cent, with a preference for premium quality (utility value 2.77). Importance of 26.89 per cent was given to location of the outlet, with preference for nearness of the shop had utility value 2.16.Consumers are becoming more aware of the quality attributes of different commodities they are consuming, and consequently are choosing products that closely match their tastes and preferences. Demand for food products has increased among the consumers for a variety of reasons: unique quality, locality, supporting local producers. Researchers and managers in agricultural and food industries often face problems relating to new product development, forecasting, market segmentation and pricing decisions, advertising and distribution, competitive analysis and repositioning. So a conjoint measurement study can assist them in solving these problems.

Application of conjoint analysis in agricultural economics research

Application of conjoint analysis in agricultural economics research PDF Author: Veerabhadrappa Bellundagi
Publisher: Amazon Publishers, USA
ISBN:
Category : Reference
Languages : en
Pages : 64

Book Description
Conjoint Analysis is a statistical technique where respondents ranked preferences for different offers are decomposed to determine the person’s inferred utility function for each attribute and the relative importance of each attribute. It is a versatile marketing research technique that can provide valuable information for new product development and forecasting, market segmentation and pricing decisions, advertising and distribution, competitive analysis and repositioning. The aims of conjoint analysis were to identify attribute combinations which confer the highest utility to the consumers and to establish the relative importance of attributes in terms of their contribution to total utility. There are 5 basic steps to be taken by a Researcher interested in applying conjoint analysis namely Problem formulation, Determining the product profile, Sampling plan, Data collection and Analysis and interpretation of the results. Conjoint measurement is based on the assumptions that a product can be described according to levels of a set of attributes and the consumer’s overall judgment in respect to that product is based on these attributes level. This analysis is based on three models like Part -Worth Model, Vector Model and Ideal Point Model. An attempt was made to analyze the consumer preference of ragi using conjoint analysis in Bengaluru and Vijayapura districts of Karnataka. The results reveal that, among all the attributes of ragi studied in Bengaluru urban, fineness was found to be most important and first consideration of consumers accounting for 23.80 per cent of relative importance with superfine ragi having the utility of 1.45. In case of Bengaluru rural, price was found to be most important and first deliberation, accounting for 30.60 per cent of relative importance.Among all the attributes studied in ragi in Vijayapura urban, colour was found to be most significant and first consideration, accounting for 30.33 per cent. In case of Vijayapura rural, fineness was found to be the first contemplation and most important, accounting for 33.91 per cent of relative importance. Dhamotharan et. al. (2015), conducted a study using conjoint analysis to analyze consumers’ preferences for geographic indications (GI) bananas. The results show that consumers prefer GI bananas for their medicinal properties, natural production method, and lower price premium.Mangala (2010), conducted a study on Impact of food retail chains on producers, consumers and retailers. The results showed that, among all the attributes studied, quality of the produce found to have the highest relative importance of 33.8 per cent, with a preference for premium quality (utility value 2.77). Importance of 26.89 per cent was given to location of the outlet, with preference for nearness of the shop had utility value 2.16.Consumers are becoming more aware of the quality attributes of different commodities they are consuming, and consequently are choosing products that closely match their tastes and preferences. Demand for food products has increased among the consumers for a variety of reasons: unique quality, locality, supporting local producers. Researchers and managers in agricultural and food industries often face problems relating to new product development, forecasting, market segmentation and pricing decisions, advertising and distribution, competitive analysis and repositioning. So a conjoint measurement study can assist them in solving these problems.

The System of Crop Intensification

The System of Crop Intensification PDF Author: Norman Uphoff
Publisher:
ISBN: 9780692644904
Category :
Languages : en
Pages :

Book Description
This publication reports on current work in progress to raise the agricultural productivity of a wide range of crops, in eco-friendly ways and in a number of countries around the world, using an agroecological methodology called the System of Crop Intensification (SCI). Through a shift in plant management, SCI allows farmers to increase their production while simultaneously reducing purchased inputs, building soil health, reducing water use, and making plants more resilient to climate change-induced stress.

Gender in Agriculture Sourcebook

Gender in Agriculture Sourcebook PDF Author: World Bank
Publisher: World Bank Publications
ISBN: 0821375881
Category : Social Science
Languages : en
Pages : 792

Book Description
The 'Gender in Agriculture Sourcebook' provides an up-to-date understanding of gender issues and a rich compilation of compelling evidence of good practices and lessons learned to guide practitioners in integrating gender dimensions into agricultural projects and programs. It is serves as a tool for: guidance; showcasing key principles in integrating gender into projects; stimulating the imagination of practitioners to apply lessons learned, experiences, and innovations to the design of future support and investment in the agriculture sector. The Sourcebook draws on a wide range of experience from World Bank, Food and Agriculture Organization (FAO), International Fund for Agricultural Development (IFAD), and other donor agencies, governments, institutions, and groups active in agricultural development. The Sourcebook looks at: access to and control of assets; access to markets, information and organization; and capacity to manage risk and vulnerability through a gender lens. There are 16 modules covering themes of cross-cutting importance for agriculture with strong gender dimensions (Policy, Public Administration and Governance; Agricultural Innovation and Education; Food Security; Markets; Rural Finance; Rural Infrastructure; Water; Land; Labor; Natural Resource Management; and Disaster and Post-Conflict Management) and specific subsectors in agriculture (Crops, Livestock, Forestry, and Fisheries). A separate module on Monitoring and Evaluation is included, responding to the need to track implementation and development impact. Each module contains three different sub-units: (1) A Module Overview gives a broad introduction to the topic and provides a summary of major development issues in the sector and rationale of looking at gender dimension; (2) Thematic Notes provide a brief and technically sound guide in gender integration in selected themes with lessons learned, guidelines, checklists, organizing principles, key questions, and key performance indicators; and (3) Innovative Activity Profiles describe the design and innovative features of recent and exciting projects and activities that have been implemented or are ongoing.

Dryland Horticulture

Dryland Horticulture PDF Author: M.K. Jatav
Publisher: CRC Press
ISBN: 1000506533
Category : Science
Languages : en
Pages : 549

Book Description
Sustainable livelihood security of resource poor farmers is the top priority for the nation today. However, there is wide gap in productivity of various horticultural commodities among different eco-regions, where horticulture can play significant role particularly in arid and semi arid regions, it is far below than the potential productivity. Hence, sustained and steady growth in rural income is critical for positive impact on living standard of various stakeholders. Therefore, an appropriate strategy needs to be devised for such climatically vulnerable regions. The net income of farmers can surely be increased by efficient management of nutrient, water and agri-input, integrated horticulture based farming system, better market price realization, post harvest management and value addition, integration of secondary enterprises and thereby improving productivity of arid and semi-arid horticultural crops. In this book, several such interventions are given in the form of various chapters which will be of immense use improving the productivity and profitability of horticultural commodities. Note: T&F does not sell or distribute the hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka. This title is co-published with NIPA.

Integrated Watershed Management in Rainfed Agriculture

Integrated Watershed Management in Rainfed Agriculture PDF Author: Suhas P. Wani
Publisher: CRC Press
ISBN: 1466512822
Category : Nature
Languages : en
Pages : 490

Book Description
This book provides a comprehensive presentation of the realization of improved rainfed agriculture yield in semi-arid and dry land areas. The incentive of watershed programs is to increase the return on investment with over 20% for 65% of the projects that are currently underperforming. Besides techniques to improve the livelihood of the many small

The Natural History of Pompeii

The Natural History of Pompeii PDF Author: Wilhelmina Mary Feemster Jashemski
Publisher: Cambridge University Press
ISBN: 9780521800549
Category : Art
Languages : en
Pages : 536

Book Description
The sudden destruction of Pompeii, Herculaneum and the surrounding Campanian countryside following the eruption of Vesuvius in AD 79 preserved the remarkable evidence that has made possible this reconstruction of the natural history of the local environment. Following the prototype of Pliny the Elder's Natural History, various aspects of the natural history of Pompeii are discussed and analyzed by a team of eminent scientists, many of whom have collaborated with Jashemski during her years of excavation of several gardens in the Vesuvian area. This volume brings together the work of geologists, soil specialists, paleobotanists, botanists, palaeontologists, biologists, chemists, dendrochronologists, ichthyologists, zoologists, ornithologists, mammalogists, herpetologists, entymologists, and archaeologists, affording a thorough picture of the landscape, flora, and fauna of the ancient sites. The detailed and rigorously scientific catalogues, which are copiously illustrated, provide a checklist of the flora and fauna upon which future generations of scholars can continue to build.

The Lentil

The Lentil PDF Author:
Publisher: CABI
ISBN: 1845934881
Category : Science
Languages : en
Pages : 479

Book Description
The lentil is a crop primarily grown in the developing world. It has the ability to use water efficiently and grow in marginal environments as well as being high in protein. This title includes chapters that outline improvements in production, such as water and soil nutrient management, agronomy, mechanization, and weed management.

The Potato Crop

The Potato Crop PDF Author: Hugo Campos
Publisher: Springer Nature
ISBN: 3030286835
Category : Science
Languages : en
Pages : 524

Book Description
This book is open access under a CC BY 4.0 license. This book provides a fresh, updated and science-based perspective on the current status and prospects of the diverse array of topics related to the potato, and was written by distinguished scientists with hands-on global experience in research aspects related to potato. The potato is the third most important global food crop in terms of consumption. Being the only vegetatively propagated species among the world’s main five staple crops creates both issues and opportunities for the potato: on the one hand, this constrains the speed of its geographic expansion and its options for international commercialization and distribution when compared with commodity crops such as maize, wheat or rice. On the other, it provides an effective insulation against speculation and unforeseen spikes in commodity prices, since the potato does not represent a good traded on global markets. These two factors highlight the underappreciated and underrated role of the potato as a dependable nutrition security crop, one that can mitigate turmoil in world food supply and demand and political instability in some developing countries. Increasingly, the global role of the potato has expanded from a profitable crop in developing countries to a crop providing income and nutrition security in developing ones. This book will appeal to academics and students of crop sciences, but also policy makers and other stakeholders involved in the potato and its contribution to humankind’s food security.

Discourse on the State of the Jews

Discourse on the State of the Jews PDF Author: Simone Luzzatto
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110528231
Category : History
Languages : en
Pages : 448

Book Description
In 1638, a small book of no more than 92 pages in octavo was published “appresso Gioanne Calleoni” under the title “Discourse on the State of the Jews and in particular those dwelling in the illustrious city of Venice.” It was dedicated to the Doge of Venice and his counsellors, who are labelled “lovers of Truth.” The author of the book was a certain Simone (Simḥa) Luzzatto, a native of Venice, where he lived and died, serving as rabbi for over fifty years during the course of the seventeenth century. Luzzatto’s political thesis is simple and, at the same time, temerarious, if not revolutionary: Venice can put an end to its political decline, he argues, by offering the Jews a monopoly on overseas commercial activity. This plan is highly recommendable because the Jews are “wellsuited for trade,” much more so than others (such as “foreigners,” for example). The rabbi opens his argument by recalling that trade and usury are the only occupations permitted to Jews. Within the confines of their historical situation, the Venetian Jews became particularly skilled at trade with partners from the Eastern Mediterranean countries. Luzzatto’s argument is that this talent could be put at the service of the Venetian government in order to maintain – or, more accurately, recover – its political importance as an intermediary between East and West. He was the first to define the role of the Jews on the basis of their economic and social functions, disregarding the classic categorisation of Judaism’s alleged privileged religious status in world history. Nonetheless, going beyond the socio-economic arguments of the book, it is essential to point out Luzzatto’s resort to sceptical strategies in order to plead in defence of the Venetian Jews. It is precisely his philosophical and political scepticism that makes Luzzatto’s texts so unique. This edition aims to grant access to his works and thought to English-speaking readers and scholars. By approaching his texts from this point of view, the editors hope to open a new path in research into Jewish culture and philosophy that will enable other scholars to develop new directions and new perspectives, stressing the interpenetration between Jews and the surrounding Christian and secular cultures.

Strengthening Potato Value Chains

Strengthening Potato Value Chains PDF Author: Nicolaus Cromme
Publisher: Food & Agriculture Org
ISBN: 9789251066270
Category : Social Science
Languages : en
Pages : 148

Book Description
This publication is based on the proceedings of the Workshop "Strengthening Potato Value Chains in developing countries" held in November 2008. The presentations summarized in this publication are mostly based on experiences made in CFC (Common Fund for Commodities) potato sector development projects. In line with the policy to disseminate the information generated by CFC financed projects as widely as possible, it is our expectation that this publication will be instrumental to make impressive results and experiences of CFC pilot projects in the potato sector available to a wider audience. This document will be most useful and relevant to extension workers, researchers, policy makers and others involved in the development of the potato sector.