Rebranding PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Rebranding PDF full book. Access full book title Rebranding by Jane Mitchell Eliasof. Download full books in PDF and EPUB format.

Rebranding

Rebranding PDF Author: Jane Mitchell Eliasof
Publisher: Rowman & Littlefield
ISBN: 1538148919
Category : Business & Economics
Languages : en
Pages : 185

Book Description
The name “Historical Society” or “Historic House” has a bad rap. Before potential visitors even know your museum, they may assume it’s not for them, even if you lead progressive, inclusive tours and host innovative programs. If you’re part of the leadership team of a historic house museum or historical society, you may have considered rebranding -- either renaming your organization or developing a new look – to be more appealing to a younger, more diverse audience or to reflect changes to your mission, interpretation, site, etc. Using examples from museums of all sizes across the country, this book helps you decide whether to move forward with a rebranding effort and give you a concrete outline to work from. The book will help you: Decide if you should rebrand (and that you’re not just putting lipstick on a pig) Nitty-gritty details about how to go about it How to react when someone says you’re making a huge mistake How much it will cost and where you can cut corners How to evaluate what you’ve done. Rebranding: A Guide forHistoric Houses, Museums, Sites and Organizations is a step-by-step guide that helps Executive Directors, Board members, and staff at history organizations decide if it’s time to rebrand and, if so, how to go about it. The book will guide readers through the process of deciding if a rebranding is in order, testing ideas, developing a plan and budget, implementing the launch, and even handling naysayers. It’s an essential guide for anyone rebranding a history organization.

Rebranding

Rebranding PDF Author: Jane Mitchell Eliasof
Publisher: Rowman & Littlefield
ISBN: 1538148919
Category : Business & Economics
Languages : en
Pages : 185

Book Description
The name “Historical Society” or “Historic House” has a bad rap. Before potential visitors even know your museum, they may assume it’s not for them, even if you lead progressive, inclusive tours and host innovative programs. If you’re part of the leadership team of a historic house museum or historical society, you may have considered rebranding -- either renaming your organization or developing a new look – to be more appealing to a younger, more diverse audience or to reflect changes to your mission, interpretation, site, etc. Using examples from museums of all sizes across the country, this book helps you decide whether to move forward with a rebranding effort and give you a concrete outline to work from. The book will help you: Decide if you should rebrand (and that you’re not just putting lipstick on a pig) Nitty-gritty details about how to go about it How to react when someone says you’re making a huge mistake How much it will cost and where you can cut corners How to evaluate what you’ve done. Rebranding: A Guide forHistoric Houses, Museums, Sites and Organizations is a step-by-step guide that helps Executive Directors, Board members, and staff at history organizations decide if it’s time to rebrand and, if so, how to go about it. The book will guide readers through the process of deciding if a rebranding is in order, testing ideas, developing a plan and budget, implementing the launch, and even handling naysayers. It’s an essential guide for anyone rebranding a history organization.

National Geographic Guide to America's Great Houses

National Geographic Guide to America's Great Houses PDF Author: Henry Wiencek
Publisher: National Geographic
ISBN:
Category : Architecture, Domestic
Languages : en
Pages : 326

Book Description
More than 150 mansions open to the public.

Anarchist's Guide to Historic House Museums

Anarchist's Guide to Historic House Museums PDF Author: Franklin D Vagnone
Publisher: Routledge
ISBN: 1315435047
Category : Social Science
Languages : en
Pages : 263

Book Description
In these days of an aging traditional audience, shrinking attendance, tightened budgets, increased competition, and exponential growth in new types of communication methods, America’s house museums need to take bold steps and expand their overall purpose beyond those of the traditional museum. They need not only to engage the communities surrounding them, but also to collaborate with visitors on the type and quality of experience they provide. This book is a groundbreaking manifesto that calls for the establishment of a more inclusive, visitor-centered paradigm based on the shared experience of human habitation. It draws inspiration from film, theater, public art, and urban design to transform historic house museums while providing a how-to guide for making historic house museums sustainable, through five primary themes: communicating with the surrounding community, engaging the community, re-imagining the visitor experience, celebrating the detritus of human habitation, and acknowledging the illusion of the shelter’s authenticity. Anarchist's Guide to Historic House Museums offers a wry, but informed, rule-breaking perspective from authors with years of experience and gives numerous vivid examples of both good and not-so-good practices from house museums in the U.S.

American Heritage History of the United States

American Heritage History of the United States PDF Author: Douglas Brinkley
Publisher: New Word City
ISBN: 1612308570
Category : History
Languages : en
Pages : 555

Book Description
"Douglas Brinkley and American Heritage have done a grand job. This is a first-rate book: fair, clear, and enormously welcome." - David McCullough "Douglas Brinkley's one-volume history is a riveting narrative of unique people who have come to call themselves American. There is no dust on these pages as the author brilliantly tells our national story with skill and brevity." In this rich and inspiring book, acclaimed historian Douglas Brinkley takes us on the incredible journey of the United States - a nation formed from a vast countryside on whose fringes thirteen small British colonies fought for their freedom, then established a democratic nation that spanned the continent, and went on to become a world power. This book will be treasured by anyone interested in the story of America.

Trends

Trends PDF Author:
Publisher:
ISBN:
Category : Conservation of natural resources
Languages : en
Pages : 842

Book Description


House Styles in America

House Styles in America PDF Author: James C. Massey
Publisher: Penguin Putnam
ISBN: 9780140281125
Category : Architecture, American
Languages : en
Pages : 0

Book Description
This beautifully illustrated tour of America's houses begins in 1640 with the early roots of American style -- a combination of European skill and attitude combined with American know-how. This architectural journey continues on through the 18th and 19th centuries, through the Greek Revival, the Americanization of the Gothic Revival, and the early Colonial Revival. The houses of the 20th century are the main attraction as House Styles in America delves into the major movements in the Romantic Revivals of the 1920s and 1930s: English, French, and Spanish. Replete with 200 color photographs, this architectural journey is an essential and beautiful guide for realtors, tourists, and students of architecture.

The Miracle of America

The Miracle of America PDF Author: Angela E. Kamrath
Publisher:
ISBN: 9781628711400
Category : History
Languages : en
Pages : 0

Book Description
THE STRUGGLE FOR THE SOUL OF AMERICA Now, for the first time ever, the American Heritage Education Foundation presents a new book that explores the correlation between America's philosophical origins and the Bible Miracle of America shows how the Bible and Judeo-Christian thought are arguably the nation's most significant foundational root and its enduring source of strength. Professional educators and historians have praised Miracle of America as the first-ever systematic analysis of the relationship between key American political principles and Judeo-Christian ideas. First Edition, copyright 2014.Second Edition, copyright 2015. Third Edition 2020

The American Heritage Guide to Contemporary Usage and Style

The American Heritage Guide to Contemporary Usage and Style PDF Author: Houghton Mifflin Company
Publisher: Houghton Mifflin Harcourt
ISBN: 9780618604999
Category : Language Arts & Disciplines
Languages : en
Pages : 540

Book Description
Survey of English usage, grammar, and style offering guidance on almost any writing problem imaginable.

Discovering African American St. Louis

Discovering African American St. Louis PDF Author: John Aaron Wright
Publisher: Missouri History Museum
ISBN: 9781883982454
Category : History
Languages : en
Pages : 212

Book Description
African Americans have been part of the story of St. Louis since the city's founding in 1764. Unfortunately, most histories of the city have overlooked or ignored their vital role, allowing their influence and accomplishments to go unrecorded or uncollected; that is, until the publication of Discovering African American St. Louis: A Guide to Historic Sites in 1994. A new and updated 2002 edition is now available to take readers on a fascinating tour of nearly four hundred African American landmarks. From the boyhood home of jazz great Miles Davis in East St. Louis, Illinois, to the site of the house that sparked the landmark Shelley v. Kraemer court case, the maps, photographs, and text of Discovering African American St. Louis record a history that has been neglected for too long. The guidebook covers fourteen regions east and west of the Mississippi that represent St. Louis's rich African American heritage. In the words of historian Gary Kremer, "No one who reads this book and visits and contemplates the places and peoples whose stories it recounts will be able to look at St. Louis in the same way ever again."

Guide to American Directories

Guide to American Directories PDF Author:
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 518

Book Description