Author: Andrew Ingram Publisher: John Wiley & Sons ISBN: 0470016116 Category : Business & Economics Languages : en Pages : 132
Book Description
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Author: Tony Hertz Publisher: Ecademy Press ISBN: 1908746653 Category : Business & Economics Languages : en Pages : 177
Book Description
In today's content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. It will make you want to sit down and write a great radio ad!
Author: Edd Applegate Publisher: Rowman & Littlefield ISBN: 9780742530676 Category : Business & Economics Languages : en Pages : 286
Book Description
Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.
Author: RD king Publisher: 大賢者外語 ISBN: Category : Business & Economics Languages : en Pages : 42
Book Description
You Won’t Make It In Advertising If You Miss Out This Book! Let’s face it – We all know the fact that we are not an advertising genius. If we are, companies would pay millions to you and you'd be making hundreds of thousands of dollars. But as time goes on, more and more people have been learning more about advertising and how they can market their product effectively. Well, you are not alone. I’ve once walked down this lost path and I told myself that I would do whatever it takes to figure out the solution. And after years of research and hardship, I’ve finally found the solution, which I want to share with you today. Here’s What You'll Learn: The basics of Marketing Types of advertising The soft skills in advertising The hard skills you will need in advertising Principles in writing a marketing Ad And more
Author: Al Lieberman Publisher: FT Press ISBN: 0133092305 Category : Business & Economics Languages : en Pages : 305
Book Description
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Author: Linda Gage Publisher: Taylor & Francis ISBN: 1003819761 Category : Performing Arts Languages : en Pages : 196
Book Description
A Guide to Commercial Radio Journalism (1999) covers every aspect of the profession, from journalistic practice to media law, and gives detailed instruction on the techniques of editing and using equipment and on the basic skills of writing, reporting and producing. There is also a whole chapter dedicated to advice on court reporting.
Author: Andrew Ingram
Author: Jim Aitchison
Author: 
Author: Tony Hertz
Author: Edd Applegate
Author: RD king
Author: Al Lieberman
Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Author: Linda Gage
Author: