American Luxury PDF Download

Author: Jeannine J. Falino
Publisher: Antique Collectors Club Dist
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 216

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Book Description
"This book, through a series of original essays, including, uniquely, one on jewelry worn by men, pays tribute to the firm's enduring ingenuity and is essential reading for the Tiffany collector and scholar."--BOOK JACKET.

Author: Michael J. Silverstein
Publisher: Portfolio Trade
ISBN: 9781591840701
Category : Business & Economics
Languages : en
Pages : 300

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Book Description
A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.

Author: Michael J. Silverstein
Publisher: Penguin
ISBN: 1440638861
Category : Business & Economics
Languages : en
Pages : 321

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Book Description
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

Author: Arthur Asa Berger
Publisher: Cambridge Scholars Publishing
ISBN: 1527571394
Category : Social Science
Languages : en
Pages : 197

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Book Description
Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case studies that deal with how our love of luxury affects our choices of automobiles, homes, restaurants, cruises, department stores, and hotels. It also adopts a global perspective and features analyses of luxury in China, Iran, Germany, Monaco, Russia, and Turkey by scholars from those countries.

Author: U. Okonkwo
Publisher: Springer
ISBN: 0230590888
Category : Business & Economics
Languages : en
Pages : 481

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Book Description
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Author: Michael Silverstein
Publisher: Allen Lane
ISBN: 9781591840138
Category : Business & Economics
Languages : en
Pages : 342

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Book Description
A guide on how businesses can profit from middle-market revenues reveals what motivates customers, identifies accessible luxury items, and shares the success stories of several "New Luxury" companies.

Author: Pierre-Yves Donzé
Publisher: Springer
ISBN: 9811052360
Category : Business & Economics
Languages : en
Pages : 293

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Book Description
This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.

Author: Jennifer L. Anderson
Publisher: Harvard University Press
ISBN: 0674067266
Category : Business & Economics
Languages : en
Pages : 421

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Book Description
Colonial Americans were enamored with the rich colors and silky surface of mahogany. As this exotic wood became fashionable, demand for it set in motion a dark, hidden story of human and environmental exploitation. Anderson traces the path from source to sale, revealing how prosperity and desire shaped not just people’s lives but the natural world.

Author: Emmanuelle Rigaud-Lacresse
Publisher: Springer
ISBN: 3319417274
Category : Business & Economics
Languages : en
Pages : 318

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Book Description
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.

Author: Wided Batat
Publisher: SAGE
ISBN: 1526483564
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.