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Author: Suzanna Stephens Publisher: ISBN: 9780998596549 Category : Languages : en Pages : 0
Book Description
A collection of all winning work from the American Graphic Design & Advertising 31 competition. The first chapter briefly profiles the Best of Category winners.
Author: Suzanna Stephens Publisher: ISBN: 9780998596549 Category : Languages : en Pages : 0
Book Description
A collection of all winning work from the American Graphic Design & Advertising 31 competition. The first chapter briefly profiles the Best of Category winners.
Author: Suzanna Stephens Publisher: ISBN: 9780998596525 Category : Languages : en Pages : 0
Book Description
A collection of all winning work from the American Graphic Design & Advertising 30 competition. The first chapter profiles the Best of Category winners.
Author: Suzanna Stephens Publisher: ISBN: 9780998596501 Category : Languages : en Pages : 0
Book Description
A collection of all winning work from the American Graphic Design & Advertising 29 competition. The first chapter profiles the Best of Category winners.
Author: Suzanna Stephens Publisher: ISBN: 9780989120425 Category : Languages : en Pages : 0
Book Description
A collection of all winning work from the American Graphic Design & Advertising 28 competition. The first chapter profiles the Best of Category winners.
Author: David E. Carter Publisher: Harper Collins ISBN: 0061836893 Category : Art Languages : en Pages : 344
Book Description
In addition to the 20 categories the American Corporate Identity Series has traditionally presented, the new book will now include the best of the following design categories: Advertising (print - magazine ads, etc.), Advertising (Web), Billboards, Direct Mail, Posters, Publication Design, Typography, Logos, Retail Environments The new categories are in addition to the corporate identity categories that have made this annual a success: Complete Corporate Identity Programs, Packaging, Tags, Bags, Labels, & Boxes, Business Cards, Stationery, Announcements, Cards & Invitations, Promotions, Wearables, Menus, Brochures, Annual Reports, Calendars, CDs, Web sites, Signage & Environmental Graphics, Trade Show Displays, Green/Sustainable Designs, Corporate Identity Manuals, Trademarks & Logos, Student Work Several hundred creative design firms have work included in American Advertising and Design 25, ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book the must-have reference for every designer′s book shelf.
Author: American Institute of Graphic Arts Publisher: Watson-Guptill Publications ISBN: 9780823062447 Category : Architecture Languages : en Pages : 346
Author: Alex W. White Publisher: Simon and Schuster ISBN: 162153491X Category : Design Languages : en Pages : 224
Book Description
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Jim Heimann Publisher: Taschen America Llc ISBN: 9783822824023 Category : Art Languages : en Pages : 192
Book Description
This book can be seen as an attempt to preserve the chronology of product advertising throughout decades of consumerism in modern history of America. However, it is also a great reminder and inspiring read, if not an eye candy, for all designers, illustrators and even memorabilia collectors, of the progress made in visual communications in course of many decades of changes in advertising. Like a time capsule, all the best (and worst) elements of campaigning for the products are captured in this book, showing directly the climate of social, cultural and political changes in and out of the country that most of the time served as a starting point for defining the look of particular design, package and overall feeling of the product. Again, just like the rest of the series (20s, 30s, 40s, etc.), this book is a great addition for any designer to get the better look over the history of art, design and communication through the prism of time that has passed.
Author: Annual of American Institute Graphic Art Publisher: Watson-Guptill Publications ISBN: 9780823072347 Category : Advertising Languages : en Pages : 0
Book Description
Brought together in this distinguished annual are all of the fine graphic design showpieces that appeared in AIGA's juried exhibitions during the 1998-1999 season.
Author: Suzanna Stephens
Author: Suzanna Stephens
Author: Suzanna Stephens
Author: Suzanna Stephens
Author: Suzanna Stephens
Author: David E. Carter
Author: American Institute of Graphic Arts
Author: Alex W. White
Author: Jim Heimann
Author: Annual of American Institute Graphic Art
Author: Jim Heimann