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The Moderns

The Moderns PDF Author: Steven Heller
Publisher: Abrams
ISBN: 168335012X
Category : Design
Languages : en
Pages : 2261

Book Description
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

The Moderns

The Moderns PDF Author: Steven Heller
Publisher: Abrams
ISBN: 168335012X
Category : Design
Languages : en
Pages : 2261

Book Description
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

Nine Pioneers in American Graphic Design

Nine Pioneers in American Graphic Design PDF Author: R. Roger Remington
Publisher:
ISBN: 9780262680769
Category : Design
Languages : en
Pages : 196

Book Description
In this splendidly illustrated book, graphic designer R. Roger Remington and art historian Barbara Hodik profile the careers and contributions of nine men who shaped American graphic design from the 1930s to the 1950s: Mehemed Fehmy Agha, Alexey Brodovitch, Charles Coiner, William Golden, Lester Beall, Will Burtin, Alvin Lustig, Ladislav Sutnar, and Bradbury Thompson. The book explores each designer's milieu, education, personal philosophy of design, body of work, client relations, and problem-solving approaches. The more than 200 illustrations, 55 in color, are drawn from almost every medium of graphic expression, including posters, advertisements, magazines, book jackets, business graphics, and signage. Both authors teach at Rochester Institute of Technology. R. Roger Remington is professor of graphic design and Barbara J. Hodik is professor of art history.

Lester Beall

Lester Beall PDF Author: R. Roger Remington
Publisher: W. W. Norton & Company
ISBN: 9780393730029
Category : Antiques & Collectibles
Languages : en
Pages : 152

Book Description
This text documents the work of Lester Beall, whose graphic design projects included advertising, product styling, packaging, exhibits, murals, posters, books and magazines. Beall was posthumously awarded the 1993 Lifetime Achievement Award by the American

Graphic Design in America

Graphic Design in America PDF Author:
Publisher:
ISBN: 9780810910362
Category :
Languages : en
Pages :

Book Description


The Art of Graphic Design

The Art of Graphic Design PDF Author: Bradbury Thompson
Publisher: Yale University Press
ISBN: 0300238576
Category : Design
Languages : en
Pages : 233

Book Description
A revered classic of American design delights anew with the freshness and ingenuity of its approach Bradbury Thompson (1911-1995) remains one of the most admired and influential graphic designers of the twentieth century, having trained a generation of design students while on the faculty of the Yale School of Art for more than thirty years. The art director of Mademoiselle and design director of Art News and Art News Annual in the decades after World War II, Thompson was also a distinguished designer of limited-edition books, postage stamps, rationalized alphabets, corporate identification programs, trademarks, and sacred works (most notably the Washburn College Bible). Thompson also designed more than sixty issues of Westvaco Inspirations, a magazine that was published by the Westvaco Corporation and distributed to thousands of printers, designers, and teachers to show the range and versatility of printing papers. Thompson was especially revered for his ability to adapt classic typography for the modern world. Bradbury Thompson: The Art of Graphic Design is a landmark in the history of fine bookmaking. First published by Yale University Press in 1988 and designed by Thompson himself, it was praised by the New York Times as a book in which "art and design are gloriously and daringly mixed." Original texts by the author and other notable designers, critics, and art historians, including J. Carter Brown, Alvin Eisenman, and Steven Heller, explore Thompson's methods and design philosophy, and a newly commissioned afterword by Jessica Helfand attests to the enduring importance of his work. Both a retrospective and a manifesto, the book surveys Thompson's timeless contributions to American graphic design, including his experimental work and his work in magazines, typography, books, simplified alphabets, and contemporary postage stamps. Published for the first time in paperback, this classic text is now available for a new generation of designers and students.

American Graphic Art (Classic Reprint)

American Graphic Art (Classic Reprint) PDF Author: F. Weitenkampf
Publisher: Forgotten Books
ISBN: 9780483133433
Category : Art
Languages : en
Pages : 456

Book Description
Excerpt from American Graphic Art The object of the present book is to group scattered facts in a brief but clear review of the whole field of American graphic art. It is not intended to present a detailed list including every artist who may have practised any of these arts in this country, but to offer a survey that Will bring out salient or characteristic personalities and tendencies. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

AMERICAN GRAPHIC ART.

AMERICAN GRAPHIC ART. PDF Author: Frank Weitenkampf
Publisher:
ISBN:
Category :
Languages : en
Pages : 350

Book Description


¡Printing the Revolution!

¡Printing the Revolution! PDF Author: Claudia E. Zapata
Publisher: Princeton University Press
ISBN: 0691210802
Category : Art
Languages : en
Pages : 326

Book Description
Printing and collecting the revolution : the rise and impact of Chicano graphics, 1965 to now / E. Carmen Ramos -- Aesthetics of the message : Chicana/o posters, 1965-1987 / Terezita Romo -- War at home : conceptual iconoclasm in American printmaking / Tatiana Reinoza -- Chicanx graphics in the digital age / Claudia E. Zapata.

American Graphic Art

American Graphic Art PDF Author: Frank Weitenkampf
Publisher:
ISBN:
Category : Engraving
Languages : en
Pages : 464

Book Description


Graphic Design America Two

Graphic Design America Two PDF Author: D. K. Holland
Publisher: Rockport Publishers
ISBN:
Category : Commercial art
Languages : en
Pages : 252

Book Description
This second volume displays the work of 37 of the best designers and design firms from across the United States. Organized by DK Holland of the Pushpin with Chip Kidd and Jessica Helfand, the selection presents such firms as Looking, Los Angeles; Post Tool, San Francisco, Modern Dog, Seattle; Carlos Segura, Chicago; Go Media, Austin Texas; Greteman Design, Wichita, Kansas; P. Scott Makela, Minneapolis; Werner Design Works, Minneapolis; and Design!, Atlanta.