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Author: Wendy Lomax Publisher: Routledge ISBN: 0750680059 Category : Business & Economics Languages : en Pages : 261
Book Description
Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course * Written specially for the Analysis and Evaluation module by the CIM senior examiner and a leading expert in the field * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Author: Wendy Lomax Publisher: Routledge ISBN: 0750680059 Category : Business & Economics Languages : en Pages : 261
Book Description
Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course * Written specially for the Analysis and Evaluation module by the CIM senior examiner and a leading expert in the field * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Author: Wendy Lomax Publisher: Routledge ISBN: 1136421246 Category : Business & Economics Languages : en Pages : 261
Book Description
Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course
Author: Wendy Lomax Publisher: Routledge ISBN: 1136421599 Category : Business & Economics Languages : en Pages : 232
Book Description
Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings
Author: Ian Youngman Publisher: Woodhead Publishing ISBN: 9781855733312 Category : Business & Economics Languages : en Pages : 222
Book Description
This is the first comprehensive professional guide to the strategies and techniques of competitor analysis for the financial services industry. It explains how to set up systems and models to identify and analyse competitors and their products. The book begins with an overview of the need for competitor analysis in financial services. It continues with the identification of competitors, the setting up of competitor analysis systems, and a consideration of key sources of information. The core of the book examines the process of analysis, modelling, dissemination and monitoring of information and its application for competitive advantage. Key concepts in Competitor analysis in financial services: Don't just copy others' systems Understand the need for competitor intelligence Find out what competitors do Understand the methodology Set up the systems to fit your company This book is thoroughly practical in its approach and international in its coverage and is essential reading for all financial services professionals seeking competitive advantage.
Author: Christine Ennew Publisher: Routledge ISBN: 1136403051 Category : Business & Economics Languages : en Pages : 417
Book Description
Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing activities of marketing for acquisition and marketing for retention. Financial Services Marketing features: * Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US. * Comprehensive coverage, focusing on both B2B and B2C marketing. * Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility. Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Author: GOEL, SANDEEP Publisher: PHI Learning Pvt. Ltd. ISBN: 8196378963 Category : Business & Economics Languages : en Pages : 602
Book Description
Financial system is the backbone of any economy. During the last few years, India, with its strong financial system, has emerged as one of the fastest growing economies in the world. Today, with the financial sector experiencing an unprecedented boom due to increasing globalisation, the subject of this book has become more important than ever before. In view of the inevitable importance of financial system globally and in India, the present book provides an up-to-date overview of the Indian financial system and an elaborative discussion on its three inter-woven wings of financial markets, institutions and services. Supported by various teaching aids including cases, projects, objectives and review questions, this is a complete book on the subject which covers conventional as well as contemporary topics, besides cultivating a clear understanding of the basic concepts and practices of the constituents of financial system. Primarily designed for postgraduate and undergraduate students of management and allied disciplines of commerce, finance and economics, it is equally useful to the business managers and corporate leaders who would like to be well versed with the basic concepts and mechanism of financial system for achieving professional and personal growth. KEY FEATURES • Covers, in-depth, three constituents and entire gamut of the Financial System in India—financial markets, financial institutions and financial services. • Comprehends the financial instruments and financial innovations that are taking place in the financial markets, such as barter exchange, plastic money, venture capital, credit rating, and more. • Thoroughly updated with current concepts, corporate practices, recent trends, and current data on the subject. • Provides illustrations, case studies, tables, figures for a vivid visual impact and related concepts to real life situations, and presenting complex topics into pleasurable reading and learning experience. • Comprises graded pedagogy—MCQs with solutions, True/false, Fill in the blanks, Short answer questions, Critical thinking questions and discussion problems at the end of each chapter. • Instructor’s manual and Learning Material for Faculty and Students are available at https://www.phindia.com/financial_markets_institutions_and_services_sandeep_goel. TARGET AUDIENCE • MBA (Finance) • M.Com. / MA (Economics) • M.Sc. (Financial Economics)
Author: Muneer Al Mubarak Publisher: Springer Nature ISBN: 3031355253 Category : Technology & Engineering Languages : en Pages : 516
Book Description
This book discusses advanced technological solutions in Industry 5.0 that can be used for business competitive advantage and sustainability. The book presents tools that can help reduce time and make use of data in an efficient way while using resources efficiently and sustainably. The book aims to highlight technological sustainability through promoting innovations, improving social development, and providing green products that benefit the society. The authors discuss the recent technological advancements such as Artificial Intelligence (AI), Internet of Things (IoT), Financial Technology (FinTech), Big Data, and Blockchain. They also discuss the benefits of incorporating such technologies in areas such as green supply chain, storage technology, Internet banking, and nanotechnology. The target audience of this book includes all interested individuals and institutions in the fields of engineering, business, technology, and public services. The book provides insights and solutions to many issues and creates opportunities for further sustainability.
Author: Rogers W'O. Okot-Uma Publisher: SFI Publishing ISBN: 9781901127300 Category : Business & Economics Languages : en Pages : 196
Book Description
Provides an insight into the two subject areas of biodiversity and gender. This book looks at the subjects from the perspectives of a diverse group of country jurisdictions in Anglophone Sub-Saharan Africa. It is aimed at environmentalists, natural resource scientists and environmental practitioners.
Author: Dr. Abdul Razak Publisher: Readworthy Publications ISBN: 9350184249 Category : Business & Economics Languages : en Pages : 253
Book Description
The book helps investors, managers and decision makers in their assessment of investment targets in the industry and helps managers to identify, select, implement and integrate the optimal tools to improve the organization's performance for strategic planning and strategy formulation. The book also helps to understand investor perceptions and is based on the Strategic management tools with the case studies of the companies like Tata Starbucks for Strategic alliances, Flipkart for e-tailing, McDonalds for Franchising and TCS for Generic Strategies. The author has explained how the companies are able to create the brand image and customer loyalty in the internet world. This book helps the managers and decision makers in using Strategic management tools and techniques in the growth of the organization and the case studies are used to explain each tool.
Author: Wendy Lomax
Author: Wendy Lomax
Author: Rick Boulware
Author: Wendy Lomax
Author: Wendy Lomax
Author: Ian Youngman
Author: Christine Ennew
Author: GOEL, SANDEEP
Author: Muneer Al Mubarak
Author: Rogers W'O. Okot-Uma
Author: Dr. Abdul Razak