American Consultants and the Marketization of Television News in the United Kingdom PDF Download

Author: Madeleine Liseblad
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433165269
Category : Business consultants
Languages : en
Pages : 282

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Book Description
Based on interviews and extensive archival research, American Consultants and the Marketization of Television News in the United Kingdom offers unprecedented insight into American news consultants' role in reshaping British television news during the 1990s.

Author: Melita M. Garza
Publisher: Taylor & Francis
ISBN: 1000932400
Category : Language Arts & Disciplines
Languages : en
Pages : 668

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Book Description
The Routledge Companion to American Journalism History revisits media history across forms, formats, and multiple fault lines, including gender, ethnicity, race, and citizenship status. Original contributions highlight areas of journalism history in desperate need of further treatment, with a special focus on diversity, equity, and accountability. Sections cover the early origins and development of journalism in the United States, pivotal moments and personalities in various strands of journalism, underrepresented groups and formats in journalism history, and key issues in "doing" journalism history. Authors aim to fill in the gaps left by traditional historical narratives by examining overlooked subjects, such as labor reporting, and overdue theoretical perspectives, such as intersectionality. Collectively, the voices in this book offer a more inclusive paradigm for the field. Written by a range of recognized journalism scholars, both well-established and emerging, this collection offers a thought-provoking starting point for researchers and advanced students seeking a critical understanding of American journalism history as conceived in the current era.

Author: Gregory A. Borchard
Publisher: SAGE Publications
ISBN: 1544391188
Category : Language Arts & Disciplines
Languages : en
Pages : 3333

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Book Description
Journalism permeates our lives and shapes our thoughts in ways that we have long taken for granted. Whether it is National Public Radio in the morning or the lead story on the Today show, the morning newspaper headlines, up-to-the-minute Internet news, grocery store tabloids, Time magazine in our mailbox, or the nightly news on television, journalism pervades our lives. The Encyclopedia of Journalism covers all significant dimensions of journalism, such as print, broadcast, and Internet journalism; U.S. and international perspectives; and history, technology, legal issues and court cases, ownership, and economics. The encyclopedia will consist of approximately 500 signed entries from scholars, experts, and journalists, under the direction of lead editor Gregory Borchard of University of Nevada, Las Vegas.

Author: Alvin A. Snyder
Publisher: Simon and Schuster
ISBN: 1611457793
Category : History
Languages : en
Pages : 443

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Book Description
Have you ever thought about what really goes on behind the walls of the White House or the Pentagon? Particularly in times of political upheaval, it often seems that the government and the media work together to keep the voting public confused and distracted. In Warriors of Disinformation, Alvin A. Snyder, a former director of USIA’s Television and Film Service, reveals the various propaganda campaigns sent out by the United States during the Cold War, one of the most strained, uncertain times in American political history. Snyder examines the “shady” billion-dollar dealings dedicated to “an exaggerated version of the truth,” and how President Reagan deceived the Soviets with well-plotted plans of fabrication. Readers will be shocked by the lengths that our government went to in order to hide the truth, and to consistently lie to not only the Soviets, but also to the American people about what was going on in the “land of the free.” Warriors of Disinformation is an incredible look inside the government from someone who was on the front line. Hear stories that were never supposed to leave confidential meeting rooms and find out firsthand what went on behind closed doors. Snyder has a story to tell you, and you’d be crazy not to listen.

Author: Carla B. Johnston
Publisher: Bloomsbury Publishing USA
ISBN: 0313024561
Category : Business & Economics
Languages : en
Pages : 300

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Book Description
Fascination with satellite television and Internet technology has become an obsession. People throughout the world watch television and believe what they see and hear—without realizing that pictures are selected and stories are sometimes distorted. Concurrently, the world's elite are drawn to the increasing availability of news on the Internet, effectively widening the gap between those who have and do not have access to the new technologies. This analysis of the worldwide impact of new communications technologies shows how ordinary citizens can protect themselves from media brainwashing. Interviews from across the globe shed light on this dynamic and on the roles of viewers as victims or victors in different situations. This is a book for the media professional; students and scholars in the fields of journalism, communications, political science, international relations, and business; as well as for government officials and concerned citizens who do not want to be controlled by the media.

Author: Dennis W. Johnson
Publisher: Oxford University Press
ISBN: 0190272716
Category : Political Science
Languages : en
Pages : 617

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Book Description
Though they work largely out of the public eye, political consultants-"image merchants" and "kingmakers" to candidates-play a crucial role in shaping campaigns. They persuaded Barry Goldwater to run for president, groomed former actor Ronald Reagan for the California governorship, helped derail Bill Clinton's health care initiative, and carried out the swiftboating of John Kerry. As Dennis Johnson argues in this sweeping history of political consulting in the United States, they are essential to modern campaigning, often making positive contributions to democratic discourse, and yet they have also polarized the electorate with their biting messages. During the nineteenth and early twentieth centuries, political campaigns were run by local political parties, volunteers, and friends of candidates; but as party loyalties among voters began to weaken, and political parties declined as sources of manpower and strategy, professional consultants swept in to fill the void. Political consulting emerged as a profession in the 1930s with publicists Leone Baxter and Clem Whitaker, the husband and wife team who built their business, in part, with a successful campaign to destroy Upton Sinclair's 1934 bid for governor of California. With roots in advertising and public relations, political consulting has since developed into a highly professionalized business generating hundreds of millions of dollars. In fact, some of the top campaign consulting firms have merged with others to form multinational public relations conglomerates, serving not just candidates but also shaping public advocacy campaigns for businesses and nonprofits. Johnson, an academic who has also worked on campaigns alongside the likes of James Carville and pollster Paul Begala, suffuses his history with the stories of the colorful characters who have come to define the profession of consulting, from its beginning to the present. More than just the story of the making of a political business, Democracy for Hire's wide-ranging history helps us to better understand the very contours of modern American politics.

Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 1142

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Book Description

Author: Steve Michael Barkin
Publisher: M.E. Sharpe
ISBN: 9780765609229
Category : History
Languages : en
Pages : 234

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Book Description
This book is an effort to tell the story of the last twenty-five years of television news in the context of the social and cultural history of American broadcasting. "Trash television" does not emerge from a vacuum; neither do broadcasts of the highest quality.

Author:
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 434

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Book Description

Author: Plunkett Research Ltd
Publisher: Plunkett Research, Ltd.
ISBN: 1593920423
Category : Business & Economics
Languages : en
Pages : 480

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Book Description
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.