Author: American Marketing AssociationPublisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
AMA's 1994 Customer Satisfaction and Quality Conference
Author: American Marketing AssociationPublisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Proceedings of the 11th Toulon-Verona International Conference on Quality in Services
Author: Rocco MoliterniPublisher: Firenze University Press
ISBN: 8884538556
Category : Health care rationing
Languages : en
Pages : 889
Book Description
The Toulon-Verona Conference was founded in 1998 by prof. Claudio Baccarani of the University of Verona, Italy, and prof. Michel Weill of the University of Toulon, France. It has been organized each year in a different place in Europe in cooperation with a host university (Toulon 1998, Verona 1999, Derby 2000, Mons 2001, Lisbon 2002, Oviedo 2003, Toulon 2004, Palermo 2005, Paisley 2006, Thessaloniki 2007, Florence, 2008). Originally focusing on higher education institutions, the research themes have over the years been extended to the health sector, local government, tourism, logistics, banking services. Around a hundred delegates from about twenty different countries participate each year and nearly one thousand research papers have been published over the last ten years, making of the conference one of the major events in the field of quality in services.
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
Author: Elizabeth J. WilsonPublisher: Springer
ISBN: 3319131621
Category : Business & Economics
Languages : en
Pages : 491
Book Description
This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Federal Quality News
Author: Identification of Internal Customer Requirements and Meeting Those Requirements Through Business Process Improvement Within a Quality Management System at an Australian Electrical Manufacturer
Author: Astrid RotariusPublisher: diplom.de
ISBN: 3832433929
Category : Business & Economics
Languages : en
Pages : 178
Book Description
Inhaltsangabe:Abstract: Increasing competition, deregulation, globalisation, and technological advancement continuously create new business realities for organisations in the marketplace. In order to cope with these structural changes, many organisations aim at improving and innovating their business processes within the implementation of a quality management System. In today's competitive environment however, it is not sufficient to implement internally oriented business process improvements. Instead, companies have to concentrate an externally focused process improvements which add value to customers and thus enhance customer relationships. Such customer value driven process improvements help to integrate marketing and operations strategies and thereby provide a significant competitive advantage. A quality management system enables organisations to achieve a competitive edge through customer satisfaction in today's highly competitive domestic and global markets. Customer satisfaction forms an integral part of a quality management system which focuses organisations an meeting or exceeding customer expectations through outstanding product and service performance. The integrative approach of a quality management system motivates everyone in an organisation to serve the customer. Customers include the end user (external customers) as well as all employees within an organisation (internal customers). As a result, external and internal customer expectations and requirements drive business processes. Moreover, quality and customer satisfaction are defined by customers and not by internal specifications. Therefore, an organisation has to focus an adding value to products and Services from the customers' perspective. Achieving customer satisfaction by exceeding customer requirements is a growing concern to organisations throughout the entire business world. Australian companies thus have to meet increasing international competition by providing customers with better quality products and services at lower prices than competitors. In this system, Total Quality Management represents the Overall organisational philosophy of the quality drive. Kaizen is the instrument to achieve a quality culture in an organisation, and Lean Management concentrates an the optimisation of time and cost in business processes, especially in production. A quality management System therefore aims at coordinating organisational improvement programs. This paper aims at identifying [...]
Customer Satisfaction and Quality Measurement Conference
Author: American Marketing AssociationPublisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Operations Management
Author: Alison BettleyPublisher: SAGE
ISBN: 1847871054
Category : Business & Economics
Languages : en
Pages : 326
Book Description
`This reader is an outstanding piece of work. It captures the essence of operations management by providing an interesting and sometimes provoking set of readings. It also provides an excellent review of the topic. Its approach to operations management is both topical and comprehensive. The editors have done an outstanding job of including many of the significant recent developments in the area, particularly in the technology and operations strategy areas′ - Nigel Slack, Professor of Operations Strategy, Warwick University How have consumer demands, environmental and ethical concerns, the advancement of technology and the globalization of business changed and redefined operations management? This Reader explains new and emerging areas and re-evaluates some important mainstream issues. Leading specialists contribute their experiences and thoughts on four key areas. They are: - Strategy - makes the case for regarding operations as a strategic asset in their own right - Methodology - examines the myriad of approaches taken towards process improvement - Technology - asks why problems associated with the implementation of technology continue to dog organisations - Human Issues - repositions human input to the top of the operational agenda
Service Quality and Management
Author: Bernd StaussPublisher: Springer Science & Business Media
ISBN: 3322909816
Category : Business & Economics
Languages : en
Pages : 307
Book Description
Introduction Are services millennium-proof? Certainly not. At least not at this moment. There is no thorough research needed to derive that conclusion, simply ask around. The evi dence is overwhelming. True horror stories exist of all types of services in all types of sectors. It is even becoming a business in itself. Television shows that are based on customer complaints about services are becoming more and more popular. As is the case in the millennium problem, management of service companies experiences a lot of problems in the hardware and the software of services. There are still prob lems in defining and developing the service, and problems in creating, realizing and managing weil defined services. Is there than no progress at all? We believe there iso The enormous attention for services has its advantages as weil. In various places innovations are realized, and what is more important are linked to theory. Only in this way learning becomes pos sible. Eventually innovative practice will reflect in the development of theory, and in turn good practice will be based on solid theory. This series tries to support this pro cess by presenting a number of innovative practices, and examples of testing theory in service quality marketing and management.
3rd Annual Customer Satisfaction and Quality Measurement Conference
Author: American Society for Quality ControlPublisher:
ISBN:
Category : Consumer satisfaction
Languages : en
Pages :
Book Description
Author: