"Always Live Better Than Your Clients" PDF Download

Author: Isadore Barmash
Publisher: Dodd Mead
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 232

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Author: Nathan Singer
Publisher: Simon and Schuster
ISBN: 1440532192
Category : Fiction
Languages : en
Pages : 280

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The lives of a dozen people in Cincinnati, Ohio are inextricably linked in this unrelenting first novel by Nathan Singer. A publicist who writes checks to charities to relieve a guilty conscience, a convict who rants in an underground 'zine, an artist with a controversial portfolio, a runaway engaging in 'petty terrorism', and an eight year old girl named Dawn at the center of it all watch as the world falls down around them.

Author: John Wall
Publisher: JHU Press
ISBN: 1421425742
Category : Biography & Autobiography
Languages : en
Pages : 343

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The true story of Raymond Loewy, whose designs are still celebrated for their unerring ability to advance American consumer taste. Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented—or differed from—that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.

Author: Nathan Singer
Publisher: Simon and Schuster
ISBN: 1440532257
Category : Fiction
Languages : en
Pages : 271

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Angry 16 year-old misfit Mikal Fanon has just joined a gang of Neo-Nazi skinheads for reasons that are not entirely clear to him. He is taken in by the leader of the gang, Richard, and the two become fast (and best) friends. Emboldened by his new-found sense of belonging Mikal finds himself committing horrible acts of violence without a second thought. But two women threaten to tear his world apart - a gorgeous and passionate young Black activist on campus named Niani Shange, to whom Mikal finds himself hopelessly attracted, and Sherry Nicolas, Richard's new girlfriend who seems to be driving a wedge between the two young skinheads . . . Sherry Nicolas, awkward, shy, and away from home for the first time in her life, finds comfort in a brand new circle of friends and a handsome new boyfriend - the charming and charismatic Richard Lovecraft. Richard leads Sherry into a wild, thrilling, fast-paced lifestyle that is also dangerous and troubling . . . the violent ''white power'' underground. Though very much in love with Richard, Sherry finds herself increasingly fascinated by a group of young leftist radicals on campus lead by Niani Shange and her platonic best friend, the rather ghoulish and unstable Jack Curry. Sherry's (and Mikal's) attraction to these two radically opposite - yet eerily similar - forces threatens to throw fuel on an already smoldering fire, leading to a bloody and explosive end. Who will survive and who will be burned?

Author: Jon Gingerich
Publisher: Turner Publishing Company
ISBN: 1684428718
Category : Fiction
Languages : en
Pages : 299

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An all-too-familiar dystopia where public perception precedes reality and our identities are defined by what we consume As head of the crisis management team at a Madison Avenue PR firm, Leonard Lundell spends his days counseling executives whose reputations have been ruined by scandal. But Leonard has been managing a strange and debilitating crisis of his own that’s held him captive his entire adult life: Leonard likes to eat soap, pencils, paint chips—anything with no nutritional value. For years, he’s kept his compulsion hidden behind a professional veneer. But when he signs an important client, an antisocial file clerk unwittingly discovers Leonard’s secret and blackmails him into accommodating her own bizarre culinary indulgences. A picaresque set against the backdrop of Madison Avenue’s marketing machine in the months leading up to the 2008 financial crisis, The Appetite Factory examines the earliest days of our post-truth era, where a scandal-obsessed news cycle and social media’s rise as an information platform have given birth to a culture addicted to recreational outrage and hell-bent on finding the next public figure to disgrace to keep ourselves entertained.

Author: William Safire
Publisher: Simon and Schuster
ISBN: 0671695878
Category : Education
Languages : en
Pages : 436

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Contains over 2,500 quotations from famous people of the past and present.

Author: Helen Powell
Publisher: Routledge
ISBN: 1136474382
Category : Social Science
Languages : en
Pages : 257

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Book Description
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.

Author: Scott M. Cutlip
Publisher: Routledge
ISBN: 1136689990
Category : Language Arts & Disciplines
Languages : en
Pages : 885

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Book Description
Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 120

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Old-House Journal is the original magazine devoted to restoring and preserving old houses. For more than 35 years, our mission has been to help old-house owners repair, restore, update, and decorate buildings of every age and architectural style. Each issue explores hands-on restoration techniques, practical architectural guidelines, historical overviews, and homeowner stories--all in a trusted, authoritative voice.

Author: Andre Bernard
Publisher: Little, Brown
ISBN: 0446931268
Category : Reference
Languages : en
Pages : 808

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From Hank Aaron to King Zog, Mao Tse-Tung to Madonna, Bartlett's Book of Anecdotes features more than 2,000 people from around the world, past and present, in all fields. These short anecdotes provide remarkable insight into the human character. Ranging from the humorous to the tearful, they span classical history, recent politics, modern science and the arts. Bartlett's Book of Anecdotes is a gold mine for anyone who gives speeches, is doing research, or simply likes to browse. As an informal tour of history and human nature at its most entertaining & instructive, this is sure to be a perennial favorite for years to come.