Always Coca-Cola : the other face of a multi-national PDF Download

Author: TV Choice
Publisher:
ISBN:
Category :
Languages : en
Pages :

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Author: Tim G. Andrews
Publisher: Psychology Press
ISBN: 9780415260961
Category : Business & Economics
Languages : en
Pages : 348

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Examines how and why corporate strategy, structure and culture is continuing to change markedly in Southeast Asia.

Author: T. Sheffield
Publisher: Springer
ISBN: 0230601405
Category : Social Science
Languages : en
Pages : 201

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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

Author: Giulia Crisanti
Publisher: BRILL
ISBN: 9004678840
Category : Social Science
Languages : en
Pages : 348

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From the French origin of Coca-Cola to McDonald’s sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability.

Author: Philip J. C. Dark
Publisher: University of Hawaii Press
ISBN: 9780824815738
Category : Art
Languages : en
Pages : 286

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“The great value of [this work] is the uniformly high quality of papers and their revelation of contemporary trends in Oceanic art research.” —Ethnoarts

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 32

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Monthly current affairs magazine from a Christian perspective with a focus on politics, society, economics and culture.

Author: Amanda Ciafone
Publisher: Univ of California Press
ISBN: 0520970942
Category : History
Languages : en
Pages : 424

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Book Description
Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.

Author: Peter Stimpson
Publisher: Cambridge University Press
ISBN: 0521147301
Category : Business & Economics
Languages : en
Pages : 457

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Designed for class use and independent study, this coursebook is tailored to the thematic requirements and assessment objectives of the IB syllabus. It features the following topics: business organisation and environment; human resources; accounts and finance; marketing; operations management; and business strategy.

Author: Thomas N. Gladwin
Publisher: New York; Toronto : Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 710

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Identifies and diagnoses many highly controversial topics relating to conflict management in multinational companies, proposing ways of coping with them that are both intellectually defensible and managerially feasible. Describes the entire context of nonmarket conflict facing the multinational firm through the experience of five multinationals. Develops a system for effective diagnosis and management of such conflict and proceeds to discuss each of the major sources of conflict. A conflict management model is applied in each case. Final chapter focuses on international control of multinational enterprises and how such firms can effectively organize themselves for conflict management.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 152251838X
Category : Business & Economics
Languages : en
Pages : 2350

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Book Description
The implementation of effective decision making protocols is crucial in any organizational environment in modern society. Emerging advancements in technology and analytics have optimized uses and applications of decision making systems. Decision Management: Concepts, Methodologies, Tools, and Applications is a compendium of the latest academic material on the control, support, usage, and strategies for implementing efficient decision making systems across a variety of industries and fields. Featuring comprehensive coverage on numerous perspectives, such as data visualization, pattern analysis, and predictive analytics, this multi-volume book is an essential reference source for researchers, academics, professionals, managers, students, and practitioners interested in the maintenance and optimization of decision management processes.