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Alternative and Mainstream Media

Alternative and Mainstream Media PDF Author: Linda Jean Kenix
Publisher: A&C Black
ISBN: 1849665419
Category : Social Science
Languages : en
Pages : 225

Book Description
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Historically, alternative media have been viewed as fundamental, albeit at times culturally peripheral, forces in social change. In this book, however, Kenix argues that these media do not uniformly subvert the hierarchies of access that are so central to mainstream media - in fact, their journalistic norms and routines have always been based on the professional standards of the mainstream. Kenix goes on to posit the perception of 'mainstream' and 'alternative' as a misconception. She argues that, although alternative media can - and do - construct distinct alternative communications, they have always existed on the same continuum as the mainstream and the two will continue to converge. Through comparative analysis, this book argues that many alternative and mainstream media are merging to create a continuous spectrum rooted in commercial ideology. Indeed, much of what is now considered alternative media actually draws very little from principles of the independent press, whereas many contemporary mainstream media now use communication techniques more commonly associated with media that do not operate for financial gain. This book puts forward a controversial but convincing argument around the relationship between alternative and mainstream media, drawing on examples from the UK, US, Australia and New Zealand to strengthen and develop the central premise.

Alternative and Mainstream Media

Alternative and Mainstream Media PDF Author: Linda Jean Kenix
Publisher: A&C Black
ISBN: 1849665419
Category : Social Science
Languages : en
Pages : 225

Book Description
This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Historically, alternative media have been viewed as fundamental, albeit at times culturally peripheral, forces in social change. In this book, however, Kenix argues that these media do not uniformly subvert the hierarchies of access that are so central to mainstream media - in fact, their journalistic norms and routines have always been based on the professional standards of the mainstream. Kenix goes on to posit the perception of 'mainstream' and 'alternative' as a misconception. She argues that, although alternative media can - and do - construct distinct alternative communications, they have always existed on the same continuum as the mainstream and the two will continue to converge. Through comparative analysis, this book argues that many alternative and mainstream media are merging to create a continuous spectrum rooted in commercial ideology. Indeed, much of what is now considered alternative media actually draws very little from principles of the independent press, whereas many contemporary mainstream media now use communication techniques more commonly associated with media that do not operate for financial gain. This book puts forward a controversial but convincing argument around the relationship between alternative and mainstream media, drawing on examples from the UK, US, Australia and New Zealand to strengthen and develop the central premise.

Alternative Journalism

Alternative Journalism PDF Author: Chris Atton
Publisher: SAGE
ISBN: 085702681X
Category : Business & Economics
Languages : en
Pages : 194

Book Description
"A provocative, inspiring and challenging intervention in both journalism and media studies.... Alternative Journalism is that rare book that services students as much as scholars. It widens the trajectory of media studies and creates different modes of reading, writing and thinking... It offers an alternative history beyond the tales of great men, great newspapers, great editors and great technologies. It adds value and content to overused and ambiguous words such as "community" and "citizenship" and captures the spark of new information environments." - THE, (Times Higher Education) Alternative Journalism investigates and analyses the diverse forms and genres of journalism that have arisen as challenges to mainstream news coverage. From the radical content of emancipatory media to the dizzying range of citizen journalist blogs and fanzine subcultures, this book charts the historical and cultural practices of this diverse and globalized phenomenon. This exploration goes to the heart of journalism itself, prompting a critical inquiry into the epistemology of news, the professional norms of objectivity, the elite basis of journalism and the hierarchical commerce of news production. In investigating the challenges to media power presented by alternative journalism, Atton addresses not just the issues of politics and empowerment but also the journalism of popular culture and the everyday. The result is essential reading for students of journalism - both mainstream and alternative.

Alternative Media Meets Mainstream Politics

Alternative Media Meets Mainstream Politics PDF Author: Joshua D. Atkinson
Publisher: Rowman & Littlefield
ISBN: 1498584357
Category : Language Arts & Disciplines
Languages : en
Pages : 230

Book Description
This volume examines the rising role that alternative media play in contemporary mainstream political communication. The book focuses on three primary sites where such media have established growing influence in recent years: political parties, mainstream political news, and participatory media that allow for engagement.

The Alternative Media Handbook

The Alternative Media Handbook PDF Author: Kate Coyer
Publisher: Routledge
ISBN: 113675573X
Category : History
Languages : en
Pages : 369

Book Description
This book offers an overview of global alternative media activity, before moving on to provide information about alternative media production and how to get involved in it.

Alternative Media

Alternative Media PDF Author: Chris Atton
Publisher: SAGE
ISBN: 9780761967712
Category : History
Languages : en
Pages : 184

Book Description
Drawing examples from the UK and the US, this volume offers an introduction to alternative media. It includes radical media as well as newer cultural forms such as zines, fanzines, and personal Web sites.

Alternative Media in Canada

Alternative Media in Canada PDF Author: Kirsten Kozolanka
Publisher: UBC Press
ISBN: 0774821671
Category : Social Science
Languages : en
Pages : 350

Book Description
Alternative media hold the promise of building public awareness and action against the constraints and limitations of media conglomeration and cutbacks to public broadcasting. These media are becoming key venues for community expression and political debate, but what is it that makes them alternative? The contributors to this path-breaking volume answer this question by examining the evolution of various kinds of alternative media – including indigenous, anarchist, ethnic, and feminist media – against the backdrop of political, economic, and cultural developments in Canada. They get at the heart of alternative media by focusing on the three interconnected dimensions that define them: structure, participation, and activism. Alternative Media in Canada not only reveals how alternative media are enabled and constrained within Canada’s complex media and policy environment; it also shows that, in the context of globalization, the Canadian experience parallels media and policy challenges in other nations.

Contesting Media Power

Contesting Media Power PDF Author: Nick Couldry
Publisher: Rowman & Littlefield Publishers
ISBN: 0742575209
Category : Language Arts & Disciplines
Languages : en
Pages : 329

Book Description
Contesting Media Power is the most ambitious international collection to date on the worldwide growth of alternative media that are challenging the power concentration in large media corporations. Media scholars and political scientists develop a broad comparative framework for analyzing alternative media in Australia, Chile, China, Indonesia, Malaysia, Russia, Sweden, South Africa, the United Kingdom, and the United States. Topics include independent media centers, gay online networks and alternative web discussion forums, feminist film, political journalism and social networks, indigenous communication, and church-sponsored media. This important book will help shape debates on the media's role in current global struggles, such as the anti-globalization movement.

Alternative and Mainstream Media

Alternative and Mainstream Media PDF Author: Linda Jean Kenix
Publisher:
ISBN: 9781849665421
Category : Alternative mass media
Languages : en
Pages : 216

Book Description
"Alternative media have historically been a central force in social change. Kenix argues, however, that they do not uniformly subvert the hierarchies of access that have always been fundamental to mainstream media. In fact, their journalistic norms and routines have always drawn on the professional standards of the mainstream. Through comparative analysis Kenix posits the perception of 'mainstream' and 'alternative' as a misconception arguing that they've always existed on the same continuum and continue to converge. Her vision recalibrates the media spectrum. This book examines alternative media while being cognizant that they are not situated completely outside the ideological mainstream, carrying distinctive identities excluded from entrenched, elite systems of power. The alternative media can - and do - construct distinct 'alternative communications' but they do so along a strikingly different continuum than hitherto envisaged. Kenix's text will tease out differences and similarities across a range of media. Examples will be drawn from the UK, US, Australia and New Zealand."--Publisher's description.

Why Americans Hate the Media and How It Matters

Why Americans Hate the Media and How It Matters PDF Author: Jonathan M. Ladd
Publisher: Princeton University Press
ISBN: 140084035X
Category : Political Science
Languages : en
Pages : 287

Book Description
As recently as the early 1970s, the news media was one of the most respected institutions in the United States. Yet by the 1990s, this trust had all but evaporated. Why has confidence in the press declined so dramatically over the past 40 years? And has this change shaped the public's political behavior? This book examines waning public trust in the institutional news media within the context of the American political system and looks at how this lack of confidence has altered the ways people acquire political information and form electoral preferences. Jonathan Ladd argues that in the 1950s, '60s, and early '70s, competition in American party politics and the media industry reached historic lows. When competition later intensified in both of these realms, the public's distrust of the institutional media grew, leading the public to resist the mainstream press's information about policy outcomes and turn toward alternative partisan media outlets. As a result, public beliefs and voting behavior are now increasingly shaped by partisan predispositions. Ladd contends that it is not realistic or desirable to suppress party and media competition to the levels of the mid-twentieth century; rather, in the contemporary media environment, new ways to augment the public's knowledgeability and responsiveness must be explored. Drawing on historical evidence, experiments, and public opinion surveys, this book shows that in a world of endless news sources, citizens' trust in institutional media is more important than ever before.

Resisting the News

Resisting the News PDF Author: Jennifer Rauch
Publisher: Routledge
ISBN: 1000298124
Category : Language Arts & Disciplines
Languages : en
Pages : 235

Book Description
Resisting the News brings together unique insights from activists and alternative-media users to offer a distinctive perspective on the problems of journalism today—and how to fix them. Using critical-cultural theory and, in particular, the conceptual frameworks of ritual communication and interpretive communities, this book examines how audiences filter their interpretations of mainstream news through the prisms of their identities and experiences with alternative media and political protest. Jennifer Rauch gives voice to alternative-media audiences and illuminates the cultural resources, values, assumptions, critical skills, and discursive strategies through which they make sense of their news environments. Drawing on a 15-year research project, Rauch employs a variety of qualitative, quantitative, and quasi-ethnographic methods, including focus groups, media-use diaries, close-ended surveys, and open-ended questions, to paint a layered portrait of liberal and conservative critiques of journalism. Shedding new light on popular theories about "how news works" and about "mass" audiences, this book will be useful to students, scholars, and teachers of political communication, journalism studies, media studies, and critical-cultural studies.