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Languages : en
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Description: Examples of copy, advertisements and promotional materials, produced for a pitch to Alpha Beta.

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Languages : en
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Description: Example media plan, produced for a pitch to Alpha Beta.

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Description: Profiles of JWT staff and the company itself, accompanied by explanatory memoranda. Produced for a pitch to Alpha Beta.

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Description: Examples of copy, advertisements and promotional materials, produced for a pitch to Alpha Beta, accompanied by material regarding the work of Hispania.

Author: Eric Falkenstein
Publisher: Wiley
ISBN: 9780470445907
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
Praise for Finding Alpha "Eric Falkenstein is more than one of the smartest and funniest people in finance. He's been a banker, a key model builder at a major rating agency, and a hedge fund trader. In this tour de force, he outlines the successes and failures of financial theory applications in the real world from the perspective of an aggressive early adopter of the best ideas in finance. To this day, I think Eric's private firm default model is one of the best papers ever published in applied finance, and this wonderful book falls into the same category." —Donald R. van Deventer, PhD, founder and Chief Executive Officer, Kamakura Corporation "People dismissed Columbus when he said the world was round. Thank goodness he persisted. Like Columbus, Falkenstein challenges standard thinking, only this time about risk and reward. As the meltdown of the capital markets has shown, the financial industry clearly missed something with regard to risk management. As an industry, we need to consider alternative theories on risk, and clearly Falkenstein is on to something here. Agree with him or not, Finding Alpha is worth a read." —Kevin M. Blakely, President and CEO,The Risk Management Association "Writing through the lens of an experienced practitioner, Falkenstein digests decades of research in capital markets, financial economics, and investment psychology that have shaped modern investment theory. This text is an excellent companion for portfolio managers, investment students, or anyone seeking to better understand the relationship between risk, returns, and financial reward." —Todd Houge, PhD, CFA, The University of Iowa How do we find alpha whenrisk does not correlate with return? Finding Alpha is a practical guide to achieving alpha when conventional measures of risk rarely correlate with higher returns. Author Eric Falkenstein-a PhD who has also been a risk manager and portfolio manager—tells the story of alpha from its beginnings to its current reversal, where risk is now evidenced by return as opposed to vice versa. Falkenstein begins by walking readers through the Capital Asset Pricing Model (CAPM), as well as other well-documented theories about risk and return, and explores how these theories measure up to current empirical evidence being documented by researchers and academics. He also outlines a novel approach to the issues of how benchmark risk and investor overconfidence affects expected asset returns, how to understand the nature of alpha and risk, and how to use practical applications of alpha-seeking strategies that he developed as a successful hedge fund manager. Finding Alpha concludes by outlining some real-life applications of alpha in finance and explains how the search for alpha affects the day-to-day life of all financial professionals.

Author: Ahti-Veikko Pietarinen
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110651440
Category : Philosophy
Languages : en
Pages : 512

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Book Description
In three comprehensive volumes divided into five books, Logic of the Future presents a full panorama of Charles S. Peirce's important late writings. Among the most influential American thinkers, Peirce took his existential graphs to be his greatest contribution to human thought. The manuscripts and letters from 1895–1913, most of which are published here for the first time, testify the richness and open-endedness of his theory of logic and its applications. They also invite us to reconsider our ordinary conceptions of reasoning as well as the conventional stories told about the evolution of modern logic. This first part of the third volume (Volume 3/1) of the Logic of the Future series contains Peirce's 1904–1909 writings on his mature philosophy of pragmaticism, which is grounded upon the principles of logical analysis as provided by existential graphs.

Author: Leta Blake
Publisher: Leta Blake
ISBN: 1626227756
Category : Fiction
Languages : en
Pages : 420

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Book Description
A desperate young man. An older doctor with a hero complex. A forbidden love that can’t be denied. In a world where forbidden desires ignite against the backdrop of rigid societal norms, Xan Heelies yearns for the kind of love he can never have. It’s not only forbidden by the prevailing faith of the land, but such acts are illegal. When Urho Chase, a middle-aged doctor known for his cautious demeanor, discovers a dangerous side to Xan’s life, the carefully sewn seams that once held him together come apart. He wants more than anything to protect and care for Xan. But to love each other and make a life together, Xan and Urho risk utter ruin. With the acceptance and support of Caleb, Xan’s ace partner and confidante, they must find the strength to embrace danger and build the family they deserve.

Author: Joshua Copel
Publisher: Elsevier Health Sciences
ISBN: 1455733571
Category : Medical
Languages : en
Pages : 834

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Book Description
Obstetric Imaging will help you detect fetal abnormalities with greater confidence and accuracy. Covering MRI as well as ultrasound and interventional procedures, it equips you with expert tips for recognizing and addressing problems that you might otherwise miss. Obstetric Imaging provides the advanced guidance you need to recognize fetal health challenges early and respond effectively! Get advanced clinical guidance from a preeminent team of international maternal-fetal medicine specialists and obstetrician/gynecologists. See perfect examples of normal and variant anatomy, as well as the full range of fetal syndromes, with 1,318 images, 361 in full color. Know how to get optimal diagnostic accuracy from ultrasound and when to use MRI instead. Effectively perform image-guided interventions including amniocentesis, fetal transfusion, selective laser photocoagulation, radiofrequency ablation, fetal shunt placement, and more. Master important nuances of sonography by watching 69 videos online. Access Obstetric Imaging online at www.expertconsult.com, view all the videos, and download all the images.

Author: Panagiotis A. Tsonis
Publisher: Cambridge University Press
ISBN: 9780521804745
Category : Science
Languages : en
Pages : 300

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Book Description
Table of contents

Author: John E. Bennett
Publisher: Elsevier Health Sciences
ISBN: 0323550274
Category : Medical
Languages : en
Pages : 5208

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Book Description
For four decades, physicians and other healthcare providers have trusted Mandell, Douglas, and Bennett's Principles and Practice of Infectious Diseases to provide expert guidance on the diagnosis and treatment of these complex disorders. The 9th Edition continues the tradition of excellence with newly expanded chapters, increased global coverage, and regular updates to keep you at the forefront of this vitally important field. Meticulously updated by Drs. John E. Bennett, Raphael Dolin, and Martin J. Blaser, this comprehensive, two-volume masterwork puts the latest information on challenging infectious diseases at your fingertips. Provides more in-depth coverage of epidemiology, etiology, pathology, microbiology, immunology, and treatment of infectious agents than any other infectious disease resource. Features an increased focus on antibiotic stewardship; new antivirals for influenza, cytomegalovirus, hepatitis C, hepatitis B., and immunizations; and new recommendations for vaccination against infection with pneumococci, papillomaviruses, hepatitis A, and pertussis. Covers newly recognized enteroviruses causing paralysis (E-A71, E-D68); emerging viral infections such as Ebola, Zika, Marburg, SARS, and MERS; and important updates on prevention and treatment of C. difficile infection, including new tests that diagnose or falsely over-diagnose infectious diseases. Offers fully revised content on bacterial pathogenesis, antibiotic use and toxicity, the human microbiome and its effects on health and disease, immunological mechanisms and immunodeficiency, and probiotics and alternative approaches to treatment of infectious diseases. Discusses up-to-date topics such as use of the new PCR panels for diagnosis of meningitis, diarrhea and pneumonia; current management of infected orthopedic implant infections; newly recognized infections transmitted by black-legged ticks in the USA: Borrelia miyamotoi and Powassan virus; infectious complications of new drugs for cancer; new drugs for resistant bacteria and mycobacteria; new guidelines for diagnosis and therapy of HIV infections; and new vaccines against herpes zoster, influenza, meningococci. PPID continues its tradition of including leading experts from a truly global community, including authors from Australia, Canada and countries in Europe, Asia, and South America. Features more than 1,500 high-quality, full-color photographs—with hundreds new to this edition.