Author: Dan S. Kennedy Publisher: Forbesbooks ISBN: 9781950863235 Category : Business & Economics Languages : en Pages : 0
Book Description
CHANGE YOUR MATH CHANGE YOUR BUSINESS CHANGE YOUR LIFE Almost Alchemy challenges your existing beliefs and self-imposed limitations--forcing you to re-imagine, reinvent, and reorganize your business to achieve and exceed goals in a systematic and sustainable way. In this radical new book, Dan Kennedy destroys the myth that "Knowledge is Power" by exposing 20 different proven strategies to ensure business sustainability and maximize wealth extraction. It is thought-provoking, cage-rattling and mind blowing all in one. Alchemy isn't writing slightly better copy or tweaking your marketing to take advantage of some new media or some other hot trend. Instead, it's about reinventing the way you think about your business, recognizing the "brutal realities" that few dare to embrace or refuse to even recognize... and turning information into ACTION and PROFIT. In its mythical context, Alchemy was about one thing and one thing only: transforming ordinary metals into gold. And like thousands of others, you may start this book thinking you're in an ordinary business and finish realizing you instead have a different, bigger, better, more valuable one.
Author: Anne Lyle Publisher: Watkins Media Limited ISBN: 0857662155 Category : Fiction Languages : en Pages : 515
Book Description
When Tudor explorers returned from the New World, they brought back a name out of half-forgotten Viking legend: skraylings. Red-sailed ships followed in the explorers’ wake, bringing Native American goods--and a skrayling ambassador--to London. But what do these seemingly magical beings really want in Elizabeth I’s capital? Mal Catlyn, a down-at-heel swordsman, is seconded to the ambassador's bodyguard, but assassination attempts are the least of his problems. What he learns about the skraylings and their unholy powers could cost England her new ally--and Mal his soul. File Under: Fantasy [ Midsummer Magic | Skraylings | Double Trouble | Comedy of Terrors ] e-book ISBN: 978-0-85766-215-6
Author: Catherine MacCoun Publisher: Shambhala Publications ISBN: 1590303695 Category : Body, Mind & Spirit Languages : en Pages : 274
Book Description
Looks at alchemy as real magic that can be used by individuals to transform their spiritual and material worlds, and includes advice and exercises designed to help people harness and apply the principles of alchemy in their lives.
Author: Paulo Coelho Publisher: HarperCollins Publishers ISBN: 9780007492190 Category : Alchemists Languages : en Pages : 0
Book Description
An Andalusian shepherd boy named Santiago travels from his homeland in Spain to the Egyptian desert in search of a treasure buried in the Pyramids. Along the way he meets a Gypsy woman, a man who calls himself king, and an alchemist, all of whom point Santiago in the direction of his quest. No one knows what the treasure is, or if Santiago will be able to surmount the obstacles along the way. But what starts out as a journey to find worldly goods turns into a discovery of the treasures found within.
Author: Rory Sutherland Publisher: HarperCollins ISBN: 0062388436 Category : Business & Economics Languages : en Pages : 384
Book Description
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Author: Paulo Coelho Publisher: HarperCollins ISBN: 0062416219 Category : Fiction Languages : en Pages : 166
Book Description
A special 25th anniversary edition of the extraordinary international bestseller, including a new Foreword by Paulo Coelho. Combining magic, mysticism, wisdom and wonder into an inspiring tale of self-discovery, The Alchemist has become a modern classic, selling millions of copies around the world and transforming the lives of countless readers across generations. Paulo Coelho's masterpiece tells the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. His quest will lead him to riches far different—and far more satisfying—than he ever imagined. Santiago's journey teaches us about the essential wisdom of listening to our hearts, of recognizing opportunity and learning to read the omens strewn along life's path, and, most importantly, to follow our dreams.
Author: Colm Holland Publisher: John Hunt Publishing ISBN: 1789044359 Category : Body, Mind & Spirit Languages : en Pages : 192
Book Description
In The Secret of The Alchemist, Colm Holland reveals how you can discover the power to miraculously change the world around you beyond all recognition and for the better. Colm will tell you the story of his encounter with Paulo Coelho and his bestselling book The Alchemist and how discovering the secret in Paulo’s novel gave him the insights to achieve true empowerment in his life. Alchemy is all about transformation and draws upon the greatest power of all to convert seemingly insurmountable obstacles into life changing experiences. Through an honest account of his own, often difficult quest to live life to the full, Colm offers you the chance to draw on his discoveries and other real-life stories to inspire the pursuit of your dreams and reach your goals. How does he know? As he wrote this book, Colm asked Love to give you, the reader, everything you need to become the alchemist in your world.
Author: Paul Henderson Publisher: Lulu.com ISBN: 1471754081 Category : Self-Help Languages : en Pages : 114
Book Description
Alcoholism is a mind-set; a destructive way of thinking, the answer to which is a profound shift in consciousness. The Alcoholic to Alchemist philosophy combines ancient wisdom, thought-provoking philosophy, and practical psychology in a way that educates, inspires, encourages, enlightens, empowers and evokes an incredible shift in thinking. If you are struggling with alcohol and seek answers, then come and join the ever-growing number of people who have transformed their lives the Alcoholic to Alchemist way
Author: Brian Cotnoir Publisher: Weiser Books ISBN: 1633412253 Category : Body, Mind & Spirit Languages : en Pages : 162
Book Description
A concise guide to the history, theory, and practice of alchemy (the “great work”)—the art of working with the energies of nature for spiritual development, healing, and transformation. Alchemy is a means of understanding and working in concert with the energies of nature for spiritual development, healing, and transformation. In this book, Brian Cotnoir offers a step-by-step introduction that explores alchemy’s mysteries while illustrating its use as a modern spiritual system of attainment. He provides an overview of the history of alchemy, from the first meldings of Egyptian technology to the Middle Ages—the golden age of alchemy—to contemporary techniques. He demystifies the relationship between alchemy and chemistry, and provides evidence that alchemy is much more than a medieval form of psychotherapy. The guide also includes practical laboratory experiments that safely and intelligently lead readers to an understanding of this ancient art and spiritual practice. Provides step-by-step instruction for beginning a practice in alchemy Explains the theory underlying the art and science of alchemy and how it works Demystifies the relationship between alchemy and chemistry, while going well beyond the “psychological interpretation” advanced by nonscientists Introduces the practice of alchemy to students of the Western magical arts This book was previously published as The Weiser Concise Guide to Alchemy. This new edition includes a foreword by Robert Allen Bartlett, author of Real Alchemy.
Author: Dan S. Kennedy
Author: Anne Lyle
Author: Catherine MacCoun
Author: Paulo Coelho
Author: Ben Jonson
Author: Rory Sutherland
Author: Paulo Coelho
Author: Colm Holland
Author: Paul Henderson
Author: Brian Cotnoir