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Author: William J. CUSICK Publisher: AMACOM ISBN: 0814414222 Category : Business & Economics Languages : en Pages : 240
Book Description
As many businesses are discovering, customer behavior doesn’t always make sense. That really shouldn’t be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What’s more, customers aren’t able to tell you accurately why they do what they do. Combining recent research findings with real-world examples from his consulting practice on customer experience, William J. Cusick examines how the subconscious part of the brain drives the decisions and behavior of every customer on a daily basis and introduces the concept of "the irrational customer." All Customers Are Irrational shows why businesses must change their approach to attracting and retaining customers, and proposes ways they can alter their strategies on everything from customer research, product design and website development to call center management, employee recruitment, and retail store layouts, by focusing on what customers are actually doing instead of what they’re saying. Honest, direct and insightful, All Customers Are Irrational will help businesses tap into the impulses and motivations that both attract and retain consumers for the long haul.
Author: William J. CUSICK Publisher: AMACOM ISBN: 0814414222 Category : Business & Economics Languages : en Pages : 240
Book Description
As many businesses are discovering, customer behavior doesn’t always make sense. That really shouldn’t be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What’s more, customers aren’t able to tell you accurately why they do what they do. Combining recent research findings with real-world examples from his consulting practice on customer experience, William J. Cusick examines how the subconscious part of the brain drives the decisions and behavior of every customer on a daily basis and introduces the concept of "the irrational customer." All Customers Are Irrational shows why businesses must change their approach to attracting and retaining customers, and proposes ways they can alter their strategies on everything from customer research, product design and website development to call center management, employee recruitment, and retail store layouts, by focusing on what customers are actually doing instead of what they’re saying. Honest, direct and insightful, All Customers Are Irrational will help businesses tap into the impulses and motivations that both attract and retain consumers for the long haul.
Author: Enrico Trevisan Publisher: Routledge ISBN: 1317026950 Category : Business & Economics Languages : en Pages : 156
Book Description
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on behavioural economics of authors such as Daniel Kahneman and Richard Thaler in order to explain the fundamental drivers of customer decisions and how to incorporate these into your business strategy. Learn how consumers respond to different offer architectures and discounts; why they sometimes struggle to see the wood for the trees in a world of ever-increasing options; what are the rules of thumb they develop for making sense of value. Behavioural economics offers organizations perspectives for engaging with customers, whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.
Author: Dan Ariely Publisher: Harper Collins ISBN: 006135323X Category : Business & Economics Languages : en Pages : 310
Book Description
Intelligent, lively, humorous, and thoroughly engaging, "The Predictably Irrational" explains why people often make bad decisions and what can be done about it.
Author: Colin Shaw Publisher: Springer ISBN: 1137534303 Category : Business & Economics Languages : en Pages : 230
Book Description
Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
Author: Francesco Parisi Publisher: Stanford University Press ISBN: 9780804751445 Category : Business & Economics Languages : en Pages : 634
Book Description
This collection of essays explores the most relevant developments at the interface of economics and psychology, giving special attention to models of irrational behavior, and draws the relevant implications of such models for the design of legal rules and institutions. The application of economic models of irrational behavior to law is especially challenging because specific departures from rational behavior differ markedly from one another. Furthermore, the analytical and deductive instruments of economic theory have to be reshaped to deal with the fragmented and heterogeneous findings of psychological research, turning towards a more experimental and inductive methodology. This volume brings together pioneering scholars in this area, along with some of the most exciting developments in the field of legal and economic theory. Areas of application include criminal law and sentencing, tort law, contract law, corporate law, and financial markets.
Author: Ori Brafman Publisher: Currency ISBN: 0385530609 Category : Business & Economics Languages : en Pages : 226
Book Description
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics. Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.
Author: Deb Gabor Publisher: Lioncrest Publishing ISBN: 9781544513621 Category : Business & Economics Languages : en Pages : 170
Book Description
Eventually, every organization faces a serious branding disaster. Think of United Airlines, Wells Fargo, Uber, and other companies whose tribulations made front page news. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, sending once-loyal consumers fleeing in droves. But there's a right way to handle controversy and come out stronger on the other side.Using recent high-profile brand implosions as prime examples, Deb Gabor demonstrates how top companies that break their promises inevitably suffer, and she explores the routes the more agile ones have taken to full recovery after letting their customers down. One of the world's premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, good will, and the "irrational loyalty" that will support your brand long-term through the best and worst of times.This is your essential guide to building Irrational Loyalty.
Author: Madeleine L'Engle Publisher: Open Road Media ISBN: 1504041275 Category : Biography & Autobiography Languages : en Pages : 259
Book Description
The bestselling author of A Wrinkle in Time contemplates the true meaning of faith in the third installment of her series of memoirs. Upon her death, the New York Times hailed Madeleine L’Engle as “an author whose childhood fables, religious meditations and fanciful science fiction transcended both genre and generation.” L’Engle has long captivated and provoked readers by exploring the intersection of science and religion in her work. In this intimate memoir, the award-winning author uncovers how her spiritual convictions inform and enrich the everyday. The Irrational Season follows the liturgical year from one Advent to the next, with L’Engle reflecting on the changing seasons in her own life as a writer, wife, mother, and global citizen. Unafraid to discuss controversial topics and address challenging questions, L’Engle writes from the heart in this compelling chronicle of her spiritual quest to renew and refresh her faith in an ever-changing world and her ever-changing personhood. This ebook features an illustrated biography of Madeleine L’Engle including rare images from the author’s estate.
Author: Mark Goulston Publisher: AMACOM ISBN: 0814439594 Category : Self-Help Languages : en Pages : 273
Book Description
No matter how hard you try to reason with irrational people, it never works. So how do you talk to someone who just won't listen? You can't win by ignoring the insanity, and you can't argue it away. However, you can stop it cold. Top-ranked psychiatrist and communication expert Mark Goulston shows you just how to do so in this life-changing book for everyone trapped in maddening personal or professional relationships. Goulston unlocks the mysteries of the irrational mind, and explains how faulty thinking patterns develop. His keen insights are matched by a set of counterintuitive strategies proven to defuse crazy behavior, along with scripts, examples, and exercises that teach you how to use them. In Talking to “Crazy”, you will learn: Why people act the way they do How instinctive responses can exacerbate the situation, and what to do instead When to confront a problem and when to walk away How to activate the Sanity Cycle, which quickly transforms you from threat to ally How to use 14 simple yet effective communication techniques, including assertive submission flattery, the kiss-off, and more You can't reason with unreasonable people, but you can reach them. Talking to “Crazy” shows you just how easy it is to do it.
Author: William J. CUSICK
Author: William J. CUSICK
Author: Enrico Trevisan
Author: Dan Ariely
Author: Colin Shaw
Author: John Kenneth Galbraith
Author: Francesco Parisi
Author: Ori Brafman
Author: Deb Gabor
Author: Madeleine L'Engle
Author: Mark Goulston