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Author: Viviane Clavier Publisher: John Wiley & Sons ISBN: 1786302624 Category : Health & Fitness Languages : en Pages : 268
Book Description
Food is a major health issue; the links between diet and health are dominant in nutrition discourse and practice. Food and Health: Actor Strategies in Information and Communication identifies the informational practices of nutrition professionals and consumers to study the structural elements of food and health. It analyzes the communication strategies of actors and the dissemination and use of information related to both food for health and health through food. The book considers nutrition from the point of view of public policies, educational organizations, preventive measures, consumers and patients.
Author: Viviane Clavier Publisher: John Wiley & Sons ISBN: 1786302624 Category : Health & Fitness Languages : en Pages : 268
Book Description
Food is a major health issue; the links between diet and health are dominant in nutrition discourse and practice. Food and Health: Actor Strategies in Information and Communication identifies the informational practices of nutrition professionals and consumers to study the structural elements of food and health. It analyzes the communication strategies of actors and the dissemination and use of information related to both food for health and health through food. The book considers nutrition from the point of view of public policies, educational organizations, preventive measures, consumers and patients.
Author: Publisher: Odile Jacob ISBN: 2738189024 Category : Languages : en Pages : 344
Author: United States. Congress. Senate. Committee on Human Resources. Subcommittee on Health and Scientific Research Publisher: ISBN: Category : Infant formulas Languages : en Pages : 1520
Author: Christian Ouillet Publisher: ISBN: 9782855572338 Category : Communication in marketing Languages : fr Pages : 252
Book Description
Les industriels de l'agroalimentaire comme les distributeurs sont des acteurs clés de la santé publique qui s'intéresse, bien entendu, à la nutrition et à ses effets sur les populations. Ils doivent répondre de cette responsabilité en lançant sur le marché des produits qui répondent aux attentes de leurs clients, très avertis par les médias, les associations de consommateurs et les pouvoirs publics. C'est pourquoi on parle de plus en plus "d'aliments santé". Qu'est-ce qu'un aliment santé ? Comment le définit-on ? Comment évolue ce marché spécifique de l'agroalimentaire ? L'auteur répond de façon claire à toutes ces questions. Il propose surtout aux acteurs du secteur une démarche "marketing santé" efficace pour réfléchir aux gammes de produits qu'ils souhaitent adapter et à celles qu'ils pourraient lancer : audit de l'environnement ; étude de la concurrence ; analyse des caractéristiques des ingrédients qui composent ou composeront un aliment santé de qualité ; choix d'une stratégie : définition d'un concept produit, d'un positionnement, d'une cible ; actions mix marketing à déployer : produit, prix, place, promotion. L'ouvrage est éclairé par de nombreux cas pratiques qui aideront les acteurs de l'industrie agroalimentaire (les chercheurs, les ingénieurs, les marketeurs, etc.) à créer leurs propres clés de réussite.
Author: Kim Hendrickx Publisher: Springer Nature ISBN: 9819949505 Category : Social Science Languages : en Pages : 197
Book Description
Health Without Bodies invites readers on an ethnographic exploration of the boundary between food and medicine. Food-related health claims are governed in the EU as voluntary statements on food labels to help consumers make ‘informed choices’. This poses an interesting problem: when claims refer to health, one can no longer ignore that consumers have bodies. Asking how these claims have become possible as a new kind of truth-statement on the market, this book reveals the contours of a fundamental tension between what is expected from consumers in a liberal market economy, and how food and the body come to trouble those expectations. In doing so, it illuminates why the difference between food and medicine is such a sensitive issue, and why seemingly trivial health claims have been subject to so much debate and political control.
Author: Marion Nestle Publisher: Univ of California Press ISBN: 0520275969 Category : Business & Economics Languages : en Pages : 536
Book Description
We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this title, the author reveals how the competition really works and how it affects our health. It illustrates food politics in action: watered-down government dietary advice, diet supplements promoted as if they were First Amendment rights.
Author: Brian Wansink Publisher: University of Illinois Press ISBN: 0252092791 Category : Health & Fitness Languages : en Pages : 226
Book Description
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.
Author: Viviane Clavier
Author: Viviane Clavier
Author: 
Author: United States. Congress. Senate. Committee on Human Resources. Subcommittee on Health and Scientific Research
Author: Christian Ouillet
Author: Bassirou Bonfoh
Author: Kim Hendrickx
Author: 
Author: Marion Nestle
Author: Brian Wansink
Author: