Author: United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 374
Book Description
Alcoholic Beverage Advertising
Author: United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 374
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 374
Book Description
Alcohol Advertising
Author: United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 794
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 794
Book Description
Alcohol Advertising and Young People's Drinking
Author: B. Gunter
Publisher: Springer
ISBN: 0230290582
Category : Political Science
Languages : en
Pages : 249
Book Description
There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.
Publisher: Springer
ISBN: 0230290582
Category : Political Science
Languages : en
Pages : 249
Book Description
There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.
Advertising of Alcoholic Beverages
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 514
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 514
Book Description
Advertising of Alcoholic Beverages
Author: United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 430
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 430
Book Description
Liquor Advertising
Author: United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 356
Book Description
Considers legislation to prohibit all interstate liquor advertising, including radio and TV advertising.
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 356
Book Description
Considers legislation to prohibit all interstate liquor advertising, including radio and TV advertising.
Reducing Underage Drinking
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309089352
Category : Medical
Languages : en
Pages : 761
Book Description
Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Publisher: National Academies Press
ISBN: 0309089352
Category : Medical
Languages : en
Pages : 761
Book Description
Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.
Alcohol Beverage Advertising Act, S. 664
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on the Consumer
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 156
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 156
Book Description
Liquor Advertising
Author: United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 484
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 484
Book Description
Uniform Standards for Advertising of Alcoholic Beverages in Newspapers and Magazines: an Official Study
Author: Joint Committee of the States to Study Alcoholic Beverage Laws
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 140
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 140
Book Description