Author: József Illy
Publisher: JHU Press
ISBN: 9780801884573
Category : Biography & Autobiography
Languages : en
Pages : 386
Book Description
This exciting collection gives readers an intimate glimpse into the life of one of the world's first modern celebrities and a unique understanding of the media's power over both its subject and its audience.
Albert Meets America
Author: József Illy
Publisher: JHU Press
ISBN: 9780801884573
Category : Biography & Autobiography
Languages : en
Pages : 386
Book Description
This exciting collection gives readers an intimate glimpse into the life of one of the world's first modern celebrities and a unique understanding of the media's power over both its subject and its audience.
Publisher: JHU Press
ISBN: 9780801884573
Category : Biography & Autobiography
Languages : en
Pages : 386
Book Description
This exciting collection gives readers an intimate glimpse into the life of one of the world's first modern celebrities and a unique understanding of the media's power over both its subject and its audience.
Communism in America
Author: Albert Fried
Publisher: Columbia University Press
ISBN: 9780231102353
Category : History
Languages : en
Pages : 460
Book Description
And overview -- The 1920s: birth, insurgency, retrenchment -- Militancy and combat: third period communism, 1929-1934 -- The popular front against fascism, 1935-1945 -- Cold War and demise, 1945--
Publisher: Columbia University Press
ISBN: 9780231102353
Category : History
Languages : en
Pages : 460
Book Description
And overview -- The 1920s: birth, insurgency, retrenchment -- Militancy and combat: third period communism, 1929-1934 -- The popular front against fascism, 1935-1945 -- Cold War and demise, 1945--
The Man Who Sold America
Author: Jeffrey L. Cruikshank
Publisher: Harvard Business Press
ISBN: 1422161773
Category : Biography & Autobiography
Languages : en
Pages : 445
Book Description
We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
Publisher: Harvard Business Press
ISBN: 1422161773
Category : Biography & Autobiography
Languages : en
Pages : 445
Book Description
We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.
The World As I See It
Author: Albert Einstein
Publisher: Book Tree
ISBN: 1585092878
Category : Jews
Languages : en
Pages : 129
Book Description
Often called he most advanced and celebrated mind of the 20th Century, this book allows us to meet Albert Einstein as a person. Explores his beliefs, philosophical ideas, and opinions on many subjects.
Publisher: Book Tree
ISBN: 1585092878
Category : Jews
Languages : en
Pages : 129
Book Description
Often called he most advanced and celebrated mind of the 20th Century, this book allows us to meet Albert Einstein as a person. Explores his beliefs, philosophical ideas, and opinions on many subjects.
Albert Hadley
Author: Adam Lewis
Publisher: Rizzoli International Publications
ISBN:
Category : Architecture
Languages : en
Pages : 280
Book Description
Publisher Description
Publisher: Rizzoli International Publications
ISBN:
Category : Architecture
Languages : en
Pages : 280
Book Description
Publisher Description
Out of My Later Years
Author: Albert Einstein
Publisher: Open Road Media
ISBN: 145320489X
Category : Science
Languages : en
Pages : 232
Book Description
An inspiring collection of essays, in which Albert Einstein addresses the topics that fascinated him as a scientist, philosopher, and humanitarian Divided by subject matter—“Science,” “Convictions and Beliefs,” “Public Affairs,” etc.—these essays consider everything from the need for a “supranational” governing body to control war in the atomic age to freedom in research and education to Jewish history and Zionism to explanations of the physics and scientific thought that brought Albert Einstein world recognition. Throughout, Einstein’s clear, eloquent voice presents an idealist’s vision and relays complex theories to the layperson. Einstein’s essays share his philosophical beliefs, scientific reasoning, and hopes for a brighter future, and show how one of the greatest minds of all time fully engaged with the changing world around him. This authorized ebook features rare photos and never-before-seen documents from the Albert Einstein Archives at the Hebrew University of Jerusalem.
Publisher: Open Road Media
ISBN: 145320489X
Category : Science
Languages : en
Pages : 232
Book Description
An inspiring collection of essays, in which Albert Einstein addresses the topics that fascinated him as a scientist, philosopher, and humanitarian Divided by subject matter—“Science,” “Convictions and Beliefs,” “Public Affairs,” etc.—these essays consider everything from the need for a “supranational” governing body to control war in the atomic age to freedom in research and education to Jewish history and Zionism to explanations of the physics and scientific thought that brought Albert Einstein world recognition. Throughout, Einstein’s clear, eloquent voice presents an idealist’s vision and relays complex theories to the layperson. Einstein’s essays share his philosophical beliefs, scientific reasoning, and hopes for a brighter future, and show how one of the greatest minds of all time fully engaged with the changing world around him. This authorized ebook features rare photos and never-before-seen documents from the Albert Einstein Archives at the Hebrew University of Jerusalem.
Looking for The Stranger
Author: Alice Kaplan
Publisher: University of Chicago Press
ISBN: 022624167X
Category : Biography & Autobiography
Languages : en
Pages : 298
Book Description
"A National Book Award-finalist biographer tells the story of how a young man in his 20s who had never written a novel turned out a masterpiece that still grips readers more than 70 years later and is considered a rite of passage for readers around the world, "--NoveList.
Publisher: University of Chicago Press
ISBN: 022624167X
Category : Biography & Autobiography
Languages : en
Pages : 298
Book Description
"A National Book Award-finalist biographer tells the story of how a young man in his 20s who had never written a novel turned out a masterpiece that still grips readers more than 70 years later and is considered a rite of passage for readers around the world, "--NoveList.
I am Albert Einstein
Author: Brad Meltzer
Publisher: National Geographic Books
ISBN: 0593619161
Category : Juvenile Nonfiction
Languages : en
Pages : 0
Book Description
"We can all be heroes" is the message entertainingly told in this New York Times Bestselling picture-book biography series, with this one highlighting Albert Einstein Each picture book in this series is a biography of a significant historical figure, told in a simple, conversational, vivacious way, and always focusing on a character trait that made the person heroic. The heros are depicted as children throughout, telling their life stories in first-person present tense, which keeps the books playful and accessible to young children. And each book ends with a line of encouragement, a direct quote, and photos on the last page. This biography focuses on Albert Einstein's never-ending curiosity and how it helped him be a better scientist. This friendly, fun biography series inspired the PBS Kids TV show Xavier Riddle and the Secret Museum. One great role model at a time, these books encourage kids to dream big. Included in each book are: • A timeline of key events in the hero’s history • Photos that bring the story more fully to life • Comic-book-style illustrations that are irresistibly adorable • Childhood moments that influenced the hero • Facts that make great conversation-starters • A virtue this person embodies: Albert Einstein's curiosity led him to become a world-renowned scientist. You’ll want to collect each book in this dynamic, informative series!
Publisher: National Geographic Books
ISBN: 0593619161
Category : Juvenile Nonfiction
Languages : en
Pages : 0
Book Description
"We can all be heroes" is the message entertainingly told in this New York Times Bestselling picture-book biography series, with this one highlighting Albert Einstein Each picture book in this series is a biography of a significant historical figure, told in a simple, conversational, vivacious way, and always focusing on a character trait that made the person heroic. The heros are depicted as children throughout, telling their life stories in first-person present tense, which keeps the books playful and accessible to young children. And each book ends with a line of encouragement, a direct quote, and photos on the last page. This biography focuses on Albert Einstein's never-ending curiosity and how it helped him be a better scientist. This friendly, fun biography series inspired the PBS Kids TV show Xavier Riddle and the Secret Museum. One great role model at a time, these books encourage kids to dream big. Included in each book are: • A timeline of key events in the hero’s history • Photos that bring the story more fully to life • Comic-book-style illustrations that are irresistibly adorable • Childhood moments that influenced the hero • Facts that make great conversation-starters • A virtue this person embodies: Albert Einstein's curiosity led him to become a world-renowned scientist. You’ll want to collect each book in this dynamic, informative series!