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Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: William R. Tiffany Publisher: McGraw-Hill Humanities, Social Sciences & World Languages ISBN: Category : Language Arts & Disciplines Languages : en Pages : 456
Author: David Ward Publisher: Fairleigh Dickinson Univ Press ISBN: 9780838636763 Category : History Languages : en Pages : 260
Book Description
This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.
Author: Stacy Claflin Publisher: Stacy Claflin ISBN: Category : Fiction Languages : en Pages : 438
Book Description
A mommy blogger gone bad… Jess McAdams dotes on her four children and gives advice and suggestions to parents all around the world. No one would ever question her love and devotion to her children, let alone suspect her of murdering one. But Alex Mercer does. Alex has plenty of experience investigating crimes involving missing kids. So when he senses something is wrong, he trusts his instincts. He receives a tip that Jess has suddenly stopped posting about one of her children. It’s almost as if he never existed, except her old blog posts show otherwise. The deeper Alex digs, the more twisted and sinister things look... His only chance at finding the proof he needs is by using resources he's been denied. But Alex will stop at nothing until he finds the mommy blogger and saves the children he knows are in danger—even at the risk of losing his dream job—because he knows he's right. And with young lives on the line, there's a lot more at stake than his career. ★★★★★ "What a rollercoaster ride!" ★★★★★ "Riveting thriller!" ★★★★★ "One heck of a read..."
Author: Chretien de Troyes Publisher: Yale University Press ISBN: 0300187580 Category : Poetry Languages : en Pages : 242
Book Description
The twelfth-century French poet Chrétien de Troyes is a major figure in European literature. His courtly romances fathered the Arthurian tradition and influenced countless other poets in England as well as on the continent. Yet because of the difficulty of capturing his swift-moving style in translation, English-speaking audiences are largely unfamiliar with the pleasures of reading his poems. Now, for the first time, an experienced translator of medieval verse who is himself a poet provides a translation of Chrétien’s major poem, Yvain, in verse that fully and satisfyingly captures the movement, the sense, and the spirit of the Old French original. Yvain is a courtly romance with a moral tenor; it is ironic and sometimes bawdy; the poetry is crisp and vivid. In addition, the psychological and the socio-historical perceptions of the poem are of profound literary and historical importance, for it evokes the emotions and the values of a flourishing, vibrant medieval past.
Author: Martin Lindstrom
Author: Martin Lindstrom
Author: William R. Tiffany
Author: David Ward
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Author: Horace Fletcher
Author: Rigby
Author: Stacy Claflin
Author: Alessandra Ceretto
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Author: Chretien de Troyes