Branding & AI PDF Download

Author: Chahat Aggarwal
Publisher: Business Expert Press
ISBN: 1637420811
Category : Business & Economics
Languages : en
Pages : 202

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Book Description
Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue! Unlike anything else out there, the book is an authentic and lucid representation of what branding is and the role it plays with artificial intelligence in the success of businesses. The book would be singularly profound to entrepreneurs, marketing professionals, brand strategists, students, and anyone aspiring to take a hungry bite out of the knowledge repository built from first-hand experiences of creating a brand from scratch and running it successfully in the digital age. Highlights: Explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand; Discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools; Includes case studies that dissect successful and unsuccessful marketing strategies of huge brands; Covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.

Author: Raj Venkatesan
Publisher: Stanford University Press
ISBN: 1503628043
Category : Business & Economics
Languages : en
Pages : 295

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Book Description
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.

Author: DIZZY DAVIDSON
Publisher: Pure Water Books
ISBN:
Category : Computers
Languages : en
Pages : 110

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Book Description
Struggling to fully understand AI and how it can revolutionize your small business? 🤔 Wondering how AI can help you streamline operations and boost profits? 📈 Look no further! “AI For Profits: Transform Your Small Business with Artificial Intelligence” is your ultimate guide to harnessing the power of AI for business success. This book demystifies AI, making it accessible and practical for small business owners. Benefits of Reading This Book: Unlock AI’s Potential to learn how AI can automate tasks, enhance customer experiences, and drive growth. Boost Productivity to discover AI tools that can save you time and effort, allowing you to focus on strategic activities. Increase Profits to use AI to optimize pricing, marketing, and operations, leading to higher revenues. Stay Competitive to keep up with the latest AI trends and technologies that are shaping the future of business. Why This Book is a Must-Read: Comprehensive Guide that Covers everything from the basics of AI to advanced applications in small business. Practical Tips that Provides actionable advice and real-world examples to help you implement AI effectively. Expert Insights that Written by industry experts with deep knowledge of AI and its applications in business. Other Bullet Points: Automate Customer Service by using AI chatbots to handle inquiries 24/7. Personalize Marketing Campaigns by creating highly targeted marketing strategies. Optimize Pricing Strategies by adjusting prices dynamically with AI algorithms. Enhance Product Recommendations by suggesting products based on customer behavior. Streamline Inventory Management by predicting demand and manage inventory levels. Improve Fraud Detection: Identify and flag potential fraudulent activities. Automate Accounting Tasks by Handling bookkeeping, invoicing, and expense tracking. Boost Content Creation by generating blog posts, social media content, and product descriptions. Enhance Email Marketing by optimizing email campaigns for better engagement. Analyze Customer Feedback by processing and analyze reviews to identify trends. Ready to transform your small business with AI? 🚀 Get your copy of “AI For Profits: Transform Your Small Business with Artificial Intelligence” today and unlock the full potential of AI! 📚 Become knowledgeable about artificial intelligence and reap the benefits of this cutting-edge technology.

Author: Pete Lauderbaugh
Publisher: Outskirts Press
ISBN: 1977278272
Category : Business & Economics
Languages : en
Pages : 177

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Book Description
In today’s fast-paced tech landscape, small businesses must stay competitive while managing complex processes. The Small Business Leader’s Guide to AI is your essential resource for understanding and applying artificial intelligence to drive growth and efficiency. This guide simplifies AI concepts into actionable insights tailored for small business leaders, whether you’re a tech novice or a seasoned entrepreneur. Inside, you’ll find: AI Fundamentals: An easy-to-understand introduction to AI and machine learning. Real-World Applications: Case studies showing how small businesses have successfully integrated AI. Step-by-Step Implementation: Clear instructions for adopting AI, from data management to selecting tools and vendors. Ethical Considerations: Guidance on ethical AI use, ensuring responsible and customer-centric practices. Future Trends: Insights into emerging AI trends to keep your business ahead. Authored by AI and business strategy experts, this book is your roadmap to innovation. Transform your business with cutting-edge AI strategies, gain a competitive edge, and achieve lasting success.

Author: StoryBuddiesPlay
Publisher: StoryBuddiesPlay
ISBN:
Category : Business & Economics
Languages : en
Pages : 61

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Book Description
"AI for Small Business: 50 Ways to Boost Productivity and Profits" is your comprehensive guide to leveraging artificial intelligence in the small business world. This ebook offers practical, easy-to-implement strategies across various business functions, from marketing and sales to operations and finance. Learn how to streamline processes, enhance customer experiences, and make data-driven decisions using cutting-edge AI technologies. Whether you're an AI novice or looking to expand your existing capabilities, this book provides valuable insights and step-by-step guidance to help your small business thrive in the digital age. Discover how to stay competitive, increase efficiency, and drive sustainable growth with the power of AI at your fingertips. AI for small business, business productivity tools, AI-driven profits, small business automation, AI implementation strategies, business efficiency optimization, AI customer engagement, AI marketing techniques, data-driven decision making, small business innovation

Author: Satish Sharma
Publisher: CSMFL Publications
ISBN: 8195732232
Category : Computers
Languages : en
Pages : 109

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Book Description
In this book, we look at the benefits of automation and AI for small businesses and how they can be used to improve effectiveness. We will cover the basics of automation and artificial intelligence, including definitions, types, and applications. In addition, we will examine the process of implementing automation and artificial intelligence in small businesses, including identifying areas for automation, assessing readiness, developing a roadmap, and evaluating and selecting tools and solutions.

Author: Sterling McKinley
Publisher:
ISBN: 9780578643588
Category :
Languages : en
Pages :

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Book Description
Binge Worthy Branding explains how your brand can survive in this noisy and competitive economy. Whether you are a marketing manager or a small business owner, this book will forever transform the way you think about branding and your customers. Each chapter provides relatable and practical ways to use AI-powered software so that you can build customer loyalty and outpace your competition. This book is written as an introduction to a new era of branding that Sterling calls "Binge Worthy Branding." Rather than teach specific tactics or offer a step-by-step technical guide, Sterling will prepare you for the evolving expectations of your customers.What do Amazon, Netflix, and Starbucks have in common? Netflix automatically plays you the next episode in a series without you making any decisions at all. Amazon tracks your buying history and anticipates what you will buy next. Starbucks's mobile app rewards you for purchases and encourages repeat store visits. If you follow the steps Sterling reveals in this book, you are guaranteed to build a brand that keeps your customers coming back for more.

Author: Katie King
Publisher: Kogan Page Publishers
ISBN: 0749483407
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Author: Rajan Narayan
Publisher: Business Expert Press
ISBN: 1637421087
Category : Business & Economics
Languages : en
Pages : 234

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Book Description
Brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI), is a recent phenomenon that enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals.

Author: Archie Addo
Publisher: Business Expert Press
ISBN: 1951527496
Category : Business & Economics
Languages : en
Pages : 95

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Book Description
Artificial Intelligence (AI) Design and Solutions for Risk and Security targets readers to understand, learn, define problems, and architect AI projects. Starting from current business architectures and business processes to futuristic architectures. Introduction to data analytics and life cycle includes data discovery, data preparation, data processing steps, model building, and operationalization are explained in detail. The authors examine the AI and ML algorithms in detail, which enables the readers to choose appropriate algorithms during designing solutions. Functional domains and industrial domains are also explained in detail. The takeaways are learning and applying designs and solutions to AI projects with risk and security implementation and knowledge about futuristic AI in five to ten years.