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Author: David Meerman Scott Publisher: John Wiley & Sons ISBN: 1119651611 Category : Business & Economics Languages : en Pages : 452
Book Description
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Author: David Meerman Scott Publisher: John Wiley & Sons ISBN: 1119651611 Category : Business & Economics Languages : en Pages : 452
Book Description
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Author: Rene David Publisher: CRC Press ISBN: 1000146014 Category : Technology & Engineering Languages : en Pages : 508
Book Description
"Introduces a theory of random testing in digital circuits for the first time and offers practical guidance for the implementation of random pattern generators, signature analyzers design for random testability, and testing results. Contains several new and unpublished results. "
Author: Lloyd's Register Foundation Publisher: Lloyd's Register ISBN: Category : Business & Economics Languages : en Pages : 2148
Book Description
First published in 1971, these Guides provide invaluable information on thousands of commercial ports and terminals across the globe. They are compiled and published annually by LR OneOcean, whose years of global maritime experience allows them to provide expert and innovative solutions that enhance efficiency, sustainability, and overall industry success. The Guides cover a significant geographical breadth, and the most recent volume includes information on over 12,500 ports, harbours and terminals worldwide. These are fully indexed and contain detailed port plans and mooring diagrams.
Author: Lloyd's Register Foundation Publisher: Lloyd's Register ISBN: Category : Business & Economics Languages : en Pages : 2012
Book Description
First published in 1971, these Guides provide invaluable information on thousands of commercial ports and terminals across the globe. They are compiled and published annually by LR OneOcean, whose years of global maritime experience allows them to provide expert and innovative solutions that enhance efficiency, sustainability, and overall industry success. The Guides cover a significant geographical breadth, and the most recent volume includes information on over 12,500 ports, harbours and terminals worldwide. These are fully indexed and contain detailed port plans and mooring diagrams.
Author: Koehler Publisher: BRILL ISBN: 9004677070 Category : Architecture Languages : en Pages : 1477
Book Description
The publication of the first edition of A Bilingual Dictionary of the Hebrew and Aramaic Old Testament by Ludwig Koehler and Walter Baumgartner in 1953 marked a major event in Old Testament studies. It presented a vast treasure of lexicographical material, with renderings into both German and English. Its publication superseded at once all other existing dictionaries, mostly stemming from the 19th century. The Dictionary offered for the first time a strictly alphabetical order of entries, rather than a simple arrangement by roots. This feature not only saved the scholar much time and work, it also set the standard for future lexicographical work on the Old Testament. In 1958 a new, expanded edition was published which included an extensive supplement. Many reprints have followed since, all following the original presentation of a dictionary and supplement in two separate volumes. To this very day the Dictionary remains the only complete and comprehensive English-German dictionary of the Old Testament. This new impression of the Dictionary is published in one handy volume, meeting the needs of many scholars and students. Originally published as Lexicon in Veteris Testamenti Libros, 1953-1983
Author: Lloyd's Register Foundation Publisher: Lloyd's Register ISBN: Category : History Languages : en Pages : 2018
Book Description
First published in 1971, these Guides provide invaluable information on thousands of commercial ports and terminals across the globe. They are compiled and published annually by LR OneOcean, whose years of global maritime experience allows them to provide expert and innovative solutions that enhance efficiency, sustainability, and overall industry success. The Guides cover a significant geographical breadth, and the most recent volume includes information on over 12,500 ports, harbours and terminals worldwide. These are fully indexed and contain detailed port plans and mooring diagrams.
Author: David Meerman Scott
Author: David Meerman Scott
Author: Wilhelm Gesenius
Author: Wilhelm Gesenius
Author: Great Britain. Parliament. House of Commons
Author: Rene David
Author: Great Britain. Parliament. House of Lords
Author: Lloyd's Register Foundation
Author: Lloyd's Register Foundation
Author: Koehler
Author: Lloyd's Register Foundation