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Author: Euromonitor International Publisher: Euromonitor International ISBN: 9781842645482 Category : Business & Economics Languages : en Pages : 274
Book Description
Build profiles of countries in AfricaThis reference book brings together key marketing data for countries in Africa. Now in its 3rd edition the book has hard-to-find demographic, economic and marketing statistics for up to 52 African countries. A broad range of data is researched over 30 years. The research includes home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles.African Marketing Data and Statistics includes • Hard-to-research demographic, economic and marketing statistics in one place• Data for 52 countries that can easily be compared across nations• Data spanning 30 years* for reviewing historic as well as recent trends (*1980-2010 where possible)Key areas researchedAdvertising; Agricultural resources and output; Automotives and transport; Banking and finance; Consumer Expenditure; Consumer Market Sizes; Consumer Prices and Costs; Economic Indicators; Education; Energy Resources and Output; Environmental Data; External Trade; Health; Home Ownership; Household Profiles; Income and Deductions; Industry; IT and Telecommunications; Labour; Media and Leisure; Population; Retailing; Travel and TourismDiscover • How many tonnes of eggs are produced each year in each country• How many mobile phone subscriptions there are in each country • How much the South Africans spend on Men’s grooming products Why buy this book• Uniquely comprehensive marketing data in one volume• Data presented in easy to read tables and comparable across countries• Ideal for company or academic libraries – excellent value for money• Euromonitor consults thousands of sources to research this data saving your research time • Broad appeal – useful to many library users
Author: Euromonitor International Publisher: Euromonitor International ISBN: 9781842645482 Category : Business & Economics Languages : en Pages : 274
Book Description
Build profiles of countries in AfricaThis reference book brings together key marketing data for countries in Africa. Now in its 3rd edition the book has hard-to-find demographic, economic and marketing statistics for up to 52 African countries. A broad range of data is researched over 30 years. The research includes home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles.African Marketing Data and Statistics includes • Hard-to-research demographic, economic and marketing statistics in one place• Data for 52 countries that can easily be compared across nations• Data spanning 30 years* for reviewing historic as well as recent trends (*1980-2010 where possible)Key areas researchedAdvertising; Agricultural resources and output; Automotives and transport; Banking and finance; Consumer Expenditure; Consumer Market Sizes; Consumer Prices and Costs; Economic Indicators; Education; Energy Resources and Output; Environmental Data; External Trade; Health; Home Ownership; Household Profiles; Income and Deductions; Industry; IT and Telecommunications; Labour; Media and Leisure; Population; Retailing; Travel and TourismDiscover • How many tonnes of eggs are produced each year in each country• How many mobile phone subscriptions there are in each country • How much the South Africans spend on Men’s grooming products Why buy this book• Uniquely comprehensive marketing data in one volume• Data presented in easy to read tables and comparable across countries• Ideal for company or academic libraries – excellent value for money• Euromonitor consults thousands of sources to research this data saving your research time • Broad appeal – useful to many library users
Author: G.M.C. Kpedekpo Publisher: Taylor & Francis ISBN: 1040016324 Category : Political Science Languages : en Pages : 273
Book Description
Originally published in 1981, this book deals with the general nature of social and economic statistics; their sources, collection, use and reliability with an emphasis on Africa and source material available in Africa which deals with Africa. The authors look in depth at specific topics such as population, crime, health, housing, labour, social security, agriculture, external trade and national accounts. Particular attention has been paid to the role played by Western concepts and definitions, analysis and interpretation of African statistics and the problems to which these concepts give rise. Explanation on how to interpret critically, statistics collected by others and those which are published and used to guide decision making by governments and private organisations alike is given. Undergraduate students taking courses in statistics and quantitative methods in Social Science Faculties through Africa will find this book useful, as well as students of education, agriculture and medicine in their introductory statistics courses
Author: Jan Wiid Publisher: Juta and Company Ltd ISBN: 9780702177446 Category : Business & Economics Languages : en Pages : 282
Book Description
Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.
Author: Mary E. Lassanyi Publisher: DIANE Publishing ISBN: 0788144790 Category : Africa Languages : en Pages : 224
Book Description
This one-of-a-kind reference tool provides vital market & trade development information. Part I contains three separate sections: introduction, reference & contacts (describes the international & regional organizations, research centers, & financial institutions that facilitate international trade). Part II is divided into two groups of Sub-Saharan African countries: first & second tier; each group has an introductory overview, & information on exports & imports, on investment & trade barriers, & on the best prospects for U.S. investment & exports. Contacts & selected publications also are included.
Author: Stephen Mokondo Moki (PhD) Publisher: IPR Journals and Book Publishers ISBN: 9914752713 Category : Business & Economics Languages : en Pages : 128
Book Description
TOPICS IN THE BOOK Understanding Customers’ Satisfaction and Loyalty to Product Quality and Branding in Cameroon Effects of Firm Size on Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya Relationship between Firm Readiness and the Adoption of Digitalized Marketing Operations Tactics by Chain Supermarkets in Kenya The Impact of Globalization on Strategic Management in Lebanon Effect of Niche Marketing on Performance of International Courier Companies in Kenya
Author: Nafukho, Frederick Muyia Publisher: IGI Global ISBN: 1799864723 Category : Business & Economics Languages : en Pages : 510
Book Description
A robust manufacturing sector is a necessity and a sufficient condition for any country’s human and economic development as it creates employment and alleviates poverty. During this Fourth Industrial Revolution era, there is an urgent need in Africa to optimally utilize the existing resources to support manufacturing or else risk allowing the continent to fall behind in the industrial economy. Innovative strategies are needed that can unlock Africa’s manufacturing potential by exploring key areas that may help Africa mature and launch modernized economies that will benefit the developed world’s industrial economy. The Handbook of Research on Nurturing Industrial Economy for Africa’s Development examines various innovations necessary for Africa’s economic development including drivers of the manufacturing economy such as education, agriculture, human capital, science and technological innovations, language, politics, and business environments. The book explores strategies to increase Africa’s economic diversity, complexity, productivity, and ultimately competitiveness, and for the continent to realize its manufacturing/industrial potential. Further, chapters focus on African countries’ industrial economies in the African context and facilitating the fulfillment of the Sustainable Development Goals (SDGs) and the African Union’s Agenda 2063. This book is a valuable reference tool for government officials, economists, industrialists, practitioners, stakeholders, researchers, academicians, and students interested in the industrial economic development of Africa.
Author: Euromonitor International
Author: Euromonitor International
Author: 
Author: G.M.C. Kpedekpo
Author: 
Author: Jan Wiid
Author: United States. Department of Commerce. Office of Publications
Author: 
Author: Mary E. Lassanyi
Author: Stephen Mokondo Moki (PhD)
Author: Nafukho, Frederick Muyia