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Author: Sara Rosengren Publisher: Springer Science & Business Media ISBN: 3658023651 Category : Business & Economics Languages : en Pages : 407
Book Description
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Author: Sara Rosengren Publisher: Springer Science & Business Media ISBN: 3658023651 Category : Business & Economics Languages : en Pages : 407
Book Description
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Author: Martin K.J. Waiguny Publisher: Springer Nature ISBN: 3658322012 Category : Business & Economics Languages : en Pages : 349
Book Description
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.
Author: Richard R John Publisher: Taylor & Francis ISBN: 1040251056 Category : History Languages : en Pages : 561
Book Description
By covering both administrative and non-administrative aspects of the postal network, this four-volume reset edition shows how this system was part of a larger network which included different modes of transport and communication (steamboats, railroads, telegraphs) as well as political parties (the Democrats, Whigs and Republicans).
Author: Peter S.H. Leeflang Publisher: Springer Science & Business Media ISBN: 146154050X Category : Business & Economics Languages : en Pages : 642
Book Description
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Author: Robert Henriksen Publisher: Createspace Independent Publishing Platform ISBN: 9781727856613 Category : Languages : en Pages : 328
Book Description
Brooklyn vintage Ads is a 17-volume set of ads from the 20th century(late 1800's to 1950), Great for the Brooklyn history buff or advertiser in your life, get a glimpse back on a lot of new inventions and products, and check out the food and cloths prices.. This set features advertising from some of the most prestigious companies of the day. See if you can spot a few who still produce products 100 years later. OVER 300 ADS IN EACH BOOK, no two books are the same, ads are randomly selected.. Here are just a few categories, Super Market Ads, Airlines & Aircraft, Alcohol, Beauty & Hygiene, Books & Magazines, Candy, Cars, Celebrities, Clothes, Coke, Phone & Communication, Drinks, TV & Electronics, Movies & Entertainment, Food, Furniture, Household, Jewelry & Watches, Kids & Babies, Medicine, Music, Oil& Gas, Perfume, Restaurants, Shaving, Sports, Cigarettes & Tobacco, Tools & Gadgets, Toys, Transportation, Travel, Want ads, For Sale, Apts to Let cars for sale and many more!! And for a car buff in your life check out our 4 v
Author: Shintaro Okazaki Publisher: Springer Science & Business Media ISBN: 3834968544 Category : Business & Economics Languages : en Pages : 483
Book Description
This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
Author: Erdener Kaynak Publisher: Taylor & Francis ISBN: 1317953126 Category : Business & Economics Languages : en Pages : 351
Book Description
Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding these firms into the world market. The Global Business is need- and action-oriented. It shows the steps in the globalization process, complete with ample company and industry examples from a variety of regions and countries of the world. An ideal book for marketers, managers, and professors alike, these frequently asked questions are just a few that are answered in The Global Business: What are the best methods of operating in global markets? Is there such a thing as global consumer? If so, what are his/her characteristics? What are the decisionmaking rules in global markets? Does global marketing strategy differ in any way from domestic marketing strategy? What is a global firm and how does it act and behave? What are the emerging patterns and developments in global marketing theory and practice today? What does the future hold for global firms? The Global Business offers practical, managerial guidelines for business and marketing managers, public policymakers, and researchers and scholars of marketing on a global scale. It helps firms develop and maintain distinct competitive advantages in the foreign markets in which they wish to or do already operate. Among the topics discussed are global location strategy; global sourcing; the Euroconsumer; marketing in Socialist countries of Eastern Europe and the People’s Republic of China; joint venture formation, Third World marketing; and cross-cultural and cross-national consumer behavior.
Author: Sara Rosengren
Author: Sara Rosengren
Author: Martin K.J. Waiguny
Author: Richard R John
Author: Peter S.H. Leeflang
Author: Robert Henriksen
Author: Nükhet Vardar
Author: Shintaro Okazaki
Author: 
Author: Erdener Kaynak
Author: