Advertising: Today, Yesterday, Tomorrow PDF Download

Author: Printers' ink
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 482

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Author: Marilyn Kern Foxworth
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 266

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Book Description
From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and the NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of blacks in advertising.

Author: Zain Raj
Publisher:
ISBN: 9780996726801
Category :
Languages : en
Pages : 174

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Book Description
It's not enough to play by the old rules of marketing anymore. They've changed - for good. In today's world, the Insight EconomyTM, even some of the most steadfast and iconic mega-brands are stumbling as they fail to recognize that we've moved into a new future. We've got educated consumers, brilliant technological advancements, and more channels than ever before. In Marketing for Tomorrow, Not Yesterday, Zain Raj has scripted a guidebook full of wit and hard-won wisdom that shows how truly understanding your core customer and getting back to basics, is the way that you can conquer complex problems and learn to thrive in this Cambrian era of marketing. With powerful first-hand stories, this book has answers to your questions about how to cut through the noise of big data, how much you should (or shouldn't) invest in social media, and how to craft marketing and brand-building strategies that net you loyal customers and a long and happy shelf life.

Author: William Leiss
Publisher: Routledge
ISBN: 135160290X
Category : Social Science
Languages : en
Pages : 502

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Book Description
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

Author: Sophia Loren
Publisher: Simon and Schuster
ISBN: 147114075X
Category : Biography & Autobiography
Languages : en
Pages : 467

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Book Description
Yesterday, Today, and Tomorrow is Sophia Loren's definitive autobiography, revealing her personal journey from the hardship of her childhood in Naples to her life as a screen legend, sharing stories of work, love, and family. Each chapter begins with a letter, a document, a photograph, or object that prompts her reminiscences. In her own words, these memoirs originated as, "Unpublished memories, curious anecdotes, tiny secrets told, all of which spring from a box found by chance, a precious treasure trove filled with emotions, experiences, adventures." In her incredible life story, Loren vividly recounts her difficult childhood in Naples during World War II, remembers her parents and their tempestuous relationship, and reveals the pain of growing up in her grandparents' house with her single, unmarried mother and younger sister. She tells how she got her start by winning a beauty pageant ("La regina del mare") and how her ambition drove her success in cinema before revealing the influence of the producer Carlo Ponti, who cast her in her early roles and later became her husband. Loren takes us behind the scenes of the movies, her early stardom and move to Hollywood revealing intimate and never before shared stories of her famed costars: Brando, Newman, Burton, Peck, Heston, and many more. With emotional honesty, Loren goes on to discuss her long desire to become a mother and the disappointments she suffered on that path, the ultimate joy she felt at having her two sons, and scenes from her life as a mother and grandmother.

Author: Barry Longyear
Publisher: Simon and Schuster
ISBN: 1616491094
Category : Self-Help
Languages : en
Pages : 258

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Book Description
Recipient of the Hugo and Nebula Awards for his writing, Barry Longyear flexes his creative and comic chops in Yesterday’s Tomorrow. In these true stories, Longyear wanders from scenic Maine backdrops to the smoky hum of backwoods Twelve Step meetings, all while dissecting why some recoveries don’t come naturally—and why it’s okay to let down our guard and laugh. Recovery is one hell of a roller coaster. It twists and plummets, upending our stomachs, while some maniac cackles hysterically in the front car. What’s so damn funny? Besides our stomach’s contents, what are we missing? Truth is, while we all sit anxiously awaiting that next drop, Barry Longyear is enjoying the wild ride. An award-winning author and proprietor of the Life Sucks Better Clean blog, Barry has been on recovery’s ride for a while now. He understands the importance of stupid questions and sarcastic responses. He’s honest to the point of embarrassment. And he has real problems: with friends, with self-ordained recovery police, and with the god of his childhood. But he also has a strong recovery full of laughter. Despite all its ups and downs, your recovery, too, can be a good one.

Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 472

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Book Description

Author: Joseph J. Corn
Publisher: JHU Press
ISBN: 9780801853999
Category : History
Languages : en
Pages : 192

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Book Description
From Jules Verne to the Jetsons, from a 500-passenger flying wing to an anti-aircraft flying buzz-saw, the vision of the future as seen through the eyes of the past demonstrates the play of the American imagination on the canvas of the future.

Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 338

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Book Description

Author: Stuart Ewen
Publisher: Basic Books
ISBN: 0786722878
Category : Social Science
Languages : en
Pages : 280

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Book Description
Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.