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Author: Michael Schudson Publisher: Routledge ISBN: 113666825X Category : Business & Economics Languages : en Pages : 308
Book Description
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.
Author: Michael Schudson Publisher: Routledge ISBN: 113666825X Category : Business & Economics Languages : en Pages : 308
Book Description
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.
Author: Michael Schudson Publisher: Routledge ISBN: 1136668187 Category : Business & Economics Languages : en Pages : 338
Book Description
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.
Author: Garth Jowett Publisher: SAGE ISBN: 9781412908986 Category : Education Languages : en Pages : 450
Book Description
Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.
Author: Michael Schudson Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. 'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review First published in 1984.
Author: J. Armstrong Publisher: Springer ISBN: 0230285805 Category : Business & Economics Languages : en Pages : 398
Book Description
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Author: Michael Schudson Publisher: ISBN: Category : History Languages : en Pages : 404
Book Description
Today, political participation takes place in schools, at home, at work, and in the courts. We have made "informed citizenship" an overwhelming task. Schudson argues that it is time for a new model, in which we stop expecting everyone to do everything. The new citizenship must rest on citizens who are monitors of political danger rather than walking encyclopedias of governmental news. This tour of the past makes it possible to imagine a very different - and much more satisfying - future.
Author: Michael Schudson
Author: Michael Schudson
Author: Michael Schudson
Author: Michael Schudson
Author: Michael Schudson
Author: 
Author: Garth Jowett
Author: Michael Schudson
Author: Simone Weil Davis
Author: J. Armstrong
Author: Michael Schudson