Author: James B. Griffith
Publisher: Forgotten Books
ISBN: 9780331974409
Category : Business & Economics
Languages : en
Pages : 74
Book Description
Excerpt from Advertising and Sales Organization: Instruction Paper Opinions differ as to the proper place in a business organization of advertising and sales - whether they should be handled by, and considered as, two separate and distinct departmental organizations, or one. Both plans have their champions. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Advertising and Sales Organization
Author: James B. Griffith
Publisher: Forgotten Books
ISBN: 9780331974409
Category : Business & Economics
Languages : en
Pages : 74
Book Description
Excerpt from Advertising and Sales Organization: Instruction Paper Opinions differ as to the proper place in a business organization of advertising and sales - whether they should be handled by, and considered as, two separate and distinct departmental organizations, or one. Both plans have their champions. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Publisher: Forgotten Books
ISBN: 9780331974409
Category : Business & Economics
Languages : en
Pages : 74
Book Description
Excerpt from Advertising and Sales Organization: Instruction Paper Opinions differ as to the proper place in a business organization of advertising and sales - whether they should be handled by, and considered as, two separate and distinct departmental organizations, or one. Both plans have their champions. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Advertising & Sales Organization
Author: James Bray Griffith
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 80
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 80
Book Description
The Management of the Sales Organization
Author: Frederic Arthur Russell
Publisher:
ISBN:
Category : Sales force management
Languages : en
Pages : 252
Book Description
Publisher:
ISBN:
Category : Sales force management
Languages : en
Pages : 252
Book Description
Strategic Customer Management
Author: Nigel F Piercy
Publisher: OUP Oxford
ISBN: 0191609285
Category : Business & Economics
Languages : en
Pages : 344
Book Description
A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer management. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved. The book focuses on the transformation of the traditional sales organization into a strategic force leading the strategic customer management process in companies. Traditionally, the area of sales management has mainly been treated as a tactical, operational topic in the conventional marketing literature - simply part of the communications mix within the planned marketing programme. However, the emergence of major customers as dominant buyers in many sectors as a result of pressures towards consolidation and enhanced scale of operations, is changing the way in which sales issues are addressed in supplier organizations. The growth of new forms of buyer-seller relationship based on collaboration and partnering has encouraged organizations to reconsider the sales and account management operation as an important source of competitive differentiation in commoditized markets. Increasingly, sales is being perceived as a central part of business strategy and attention given to the challenges in better aligning sales processes with strategy. This has many implications for the design of the sales organization and its management strategy, which go far beyond the confines of conventional marketing views.
Publisher: OUP Oxford
ISBN: 0191609285
Category : Business & Economics
Languages : en
Pages : 344
Book Description
A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer management. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved. The book focuses on the transformation of the traditional sales organization into a strategic force leading the strategic customer management process in companies. Traditionally, the area of sales management has mainly been treated as a tactical, operational topic in the conventional marketing literature - simply part of the communications mix within the planned marketing programme. However, the emergence of major customers as dominant buyers in many sectors as a result of pressures towards consolidation and enhanced scale of operations, is changing the way in which sales issues are addressed in supplier organizations. The growth of new forms of buyer-seller relationship based on collaboration and partnering has encouraged organizations to reconsider the sales and account management operation as an important source of competitive differentiation in commoditized markets. Increasingly, sales is being perceived as a central part of business strategy and attention given to the challenges in better aligning sales processes with strategy. This has many implications for the design of the sales organization and its management strategy, which go far beyond the confines of conventional marketing views.
Sales Organization Structures of Firms Engaged in Industrial Marketing
Fire Your Sales Team Today
Author: Eric Keiles
Publisher: Greenleaf Book Group
ISBN: 1608323633
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Publisher: Greenleaf Book Group
ISBN: 1608323633
Category : Business & Economics
Languages : en
Pages : 273
Book Description
How to Build a Dynamic Sales Organization
Author: Robert N. McMurry
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
Book Description
Organizing Marketing and Sales
Author: Per Andersson
Publisher: Emerald Group Publishing
ISBN: 1787549704
Category : Business & Economics
Languages : en
Pages : 363
Book Description
Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
Publisher: Emerald Group Publishing
ISBN: 1787549704
Category : Business & Economics
Languages : en
Pages : 363
Book Description
Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
Problems of Sales Organization
Author: Herbert Glenn Kenagy
Publisher:
ISBN:
Category : Sales personnel
Languages : en
Pages : 64
Book Description
Publisher:
ISBN:
Category : Sales personnel
Languages : en
Pages : 64
Book Description