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Author: Alan Bradshaw Publisher: Advertising Revolution ISBN: 1912248220 Category : Social Science Languages : en Pages : 128
Book Description
In 1987, Nike released their new sixty-second commercial for Air shoes„and changed the face of the advertising industry. Set to the song ñRevolutionî by the Beatles, the commercial was the first and only advert ever to feature an original recording of the Fab Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John LennonÍs place in the leftist imagination. Advertising Revolution traces the song ñRevolutionî from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald TrumpÍs campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John LennonÍs writing of the song? Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industryÍs mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
Author: Alan Bradshaw Publisher: Advertising Revolution ISBN: 1912248220 Category : Social Science Languages : en Pages : 128
Book Description
In 1987, Nike released their new sixty-second commercial for Air shoes„and changed the face of the advertising industry. Set to the song ñRevolutionî by the Beatles, the commercial was the first and only advert ever to feature an original recording of the Fab Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John LennonÍs place in the leftist imagination. Advertising Revolution traces the song ñRevolutionî from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald TrumpÍs campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John LennonÍs writing of the song? Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industryÍs mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
Author: Alan Bradshaw Publisher: Watkins Media Limited ISBN: 1912248220 Category : Music Languages : en Pages : 120
Book Description
The story of "Revolution" by the Beatles, from its origin as a protest song of the 1960s, to it becoming the musical backdrop for one of the most famous, influential, and controversial adverts of all time. In 1987, Nike released their new sixty-second commercial for Air shoes—and changed the face of the advertising industry. Set to the song “Revolution” by the Beatles, the commercial was the first and only advert ever to feature an original recording of the FaUb Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John Lennon’s place in the leftist imagination. Advertising Revolution traces the song “Revolution” from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald Trump’s campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John Lennon’s writing of the song? Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry’s mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
Author: Bruce I. Newman Publisher: University of Toronto Press ISBN: 144264799X Category : Business & Economics Languages : en Pages : 218
Book Description
In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.
Author: Mathew Sweezey Publisher: Harvard Business Press ISBN: 1633694038 Category : Business & Economics Languages : en Pages : 178
Book Description
In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Author: Ernan Roman Publisher: McGraw Hill Professional ISBN: 0071743081 Category : Business & Economics Languages : en Pages : 272
Book Description
Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don’t use VOC, our results can suffer greatly." -Garry Dawson, Hewlett-Packard, Americas Advertising and Direct Marketing Manager "Ernan is a leading expert in creating disciplined “Voice of Customer” driven marketing processes. If you want to move from just talking about VOC to being a leader in implementing it, you must read this book." -Fred Neil, Global Head of CRM, Dell "The clearest and best book yet published on the subject of Voice of the Customer marketing principles. In this hands-on tutorial, Ernan takes you through the steps that can transform your business, putting your customers at the center of defining what is relevant and what will drive deeper engagement." -Bernd Schmitt, Professor, Columbia Business School, Author of Customer Experience Management and Big Think Strategy In Voice of the Customer Marketing, Ernan Roman, the award-winning marketing guru who created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies shows you a proven, step-by-step process for understanding the expectations of your customers and prospects for more effective relationships and deeper levels of value. He then demonstrates how to use these insights to develop high impact, high return relationship marketing strategies and action plans which generate consistent double-digit increases in response and sales. The book's numerous case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make-trying to "manage" customers rather than continually engaging them. This book is essential reading for all marketers, whether in Fortune or Growth sized companies, who want dramatic increases in sales and marketing effectiveness.
Author: David Jeremiah Publisher: NavPress ISBN: 1496407210 Category : Religion Languages : en Pages : 229
Book Description
When Pontius Pilate ordered the crucifixion of Jesus Christ, he thought he was putting an end to the Jewish uprising that had been threatening the authority of the Roman Empire. What Pilate didn’t realize, however, was that real revolution was just getting started. Based on the epic NBC television series, A.D. The Bible Continues: The Revolution that Changed the World is a sweeping Biblical narrative that brings the political intrigue, religious persecution, and emotional turmoil of the Book of Acts to life in stunning, vibrant detail. Beginning with the crucifixion, NYT best-selling author and Bible teacher Dr. David Jeremiah chronicles the tumultuous struggles of Christ’s disciples following the Resurrection. From the brutal stoning of Stephen and Saul’s radical conversion, through the unyielding persecution of Peter and the relentless wrath of Pilate, Jeremiah paints a magnificent portrait of the political and religious upheaval that led to the formation of the early Church. Complete with helpful background information about the characters, culture, and traditions included in the television series, A.D. The Bible Continues: The Revolution That Changed the World is not only a riveting, action-packed read, it is also an illuminating exploration of one of the most significant chapters in world history. Get ready to watch history unfold. The revolution that changed the world has begun!
Author: David Shen Publisher: ISBN: 9780998511214 Category : Languages : en Pages : 160
Book Description
In 1994, "Jerry's Guide to the World Wide Web" was little more than a digital storing house for sites Jerry Yang had discovered on the internet. But then it became Yahoo! and the whole world felt the effects of its brilliance.David Shen was the fledgling company's 17th employee, and its first designer, where he took on the overwhelming job of maintaining a good user experience while trying to figure out this new paradigm of online advertising for the company's ever-growing mass of daily visitors, many of whom saw Yahoo! as the internet's front page.As the company grew, so did the stakes. As David's responsibilities grew, so did the challenges. Yahoo! was raking in the dough, but a global financial crisis was looming, and the dot-boom years were about to go bust.That's when things got really interesting. Faced with a crashing stock price and threats of a Microsoft buyout, Yahoo! had to change its ways, and fast.In Takeover!, David Shen drives you through the nerdy, make-it-or-break-it inside story of the web's first mega-company, where every day brought a new problem, every ad pushed the boundaries further, and every story added up to what became Yahoo!, the undisputed pioneer of the online advertising revolution.
Author: Kevin J. Clancy Publisher: Harperbusiness ISBN: 9780887305726 Category : Marketing Languages : en Pages : 314
Book Description
The top executives of one of the world's most influential marketing research and consulting firms take companies to the forefront of the marketplace. Clancy and Shulman establish new guidelines that will replace the pseudo-science of death-wish marketing and seat-of-the-pants research with intelligent marketing.
Author: Alan Bradshaw
Author: Alan Bradshaw
Author: Alan Bradshaw
Author: Ralph Merle Hower
Author: Bruce I. Newman
Author: Mathew Sweezey
Author: Ernan Roman
Author: Graham Russell Hodges
Author: David Jeremiah
Author: David Shen
Author: Kevin J. Clancy