Promotion Management & Marketing Communications PDF Download

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Promotion Management & Marketing Communications

Promotion Management & Marketing Communications PDF Author: Terence A. Shimp
Publisher:
ISBN: 9780030767487
Category : Business & Economics
Languages : en
Pages : 732

Book Description

Promotion Management & Marketing Communications

Promotion Management & Marketing Communications PDF Author: Terence A. Shimp
Publisher:
ISBN: 9780030767487
Category : Business & Economics
Languages : en
Pages : 732

Book Description

Advertising Communications and Promotion Management

Advertising Communications and Promotion Management PDF Author: John R. Rossiter
Publisher:
ISBN: 9780071155144
Category : Advertising
Languages : en
Pages : 640

Book Description
This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.

Advertising and Promotion Management

Advertising and Promotion Management PDF Author: John R. Rossiter
Publisher:
ISBN: 9780071002783
Category : Advertising
Languages : en
Pages : 649

Book Description

Advertising Promotion Management

Advertising Promotion Management PDF Author: Rossiter
Publisher: McGraw-Hill Companies
ISBN: 9780070539082
Category : Advertising
Languages : en
Pages : 649

Book Description

Marketing Management

Marketing Management PDF Author: Michael R. Czinkota
Publisher: Springer Nature
ISBN: 3030669165
Category : Business & Economics
Languages : en
Pages : 901

Book Description
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.

Sales Promotion Management

Sales Promotion Management PDF Author: John A. Quelch
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 376

Book Description

Introduction to Advertising and Promotion

Introduction to Advertising and Promotion PDF Author: George Edward Belch
Publisher: McGraw-Hill/Irwin
ISBN: 9780256136968
Category : Business & Economics
Languages : en
Pages : 840

Book Description

Advertising Promotion Management

Advertising Promotion Management PDF Author: McGraw-Hill/Contemporary
Publisher:
ISBN: 9780844233291
Category :
Languages : en
Pages :

Book Description

Promotional Management

Promotional Management PDF Author: Robert J. Eng
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 324

Book Description

Advertising and Promotion Management

Advertising and Promotion Management PDF Author: John R. Rossiter
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 680

Book Description

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