Author: Otto KleppnerPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 758
Book Description
Includes glossary & index
Kleppner's Advertising Procedure
Author: Otto KleppnerPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 758
Book Description
Includes glossary & index
Advertising Procedure
Author: Otto KleppnerPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 812
Book Description
Advertising in Contemporary Society
Author: Kim B. RotzollPublisher: University of Illinois Press
ISBN: 9780252065422
Category : Business & Economics
Languages : en
Pages : 228
Book Description
Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.
Otto Kleppner's Advertising Procedure
Author: Otto KleppnerPublisher: Prentice Hall
ISBN: 9780136432975
Category : Advertising
Languages : en
Pages : 665
Book Description
Model Rules of Professional Conduct
Author: American Bar Association. House of DelegatesPublisher: American Bar Association
ISBN: 9781590318737
Category : Law
Languages : en
Pages : 216
Book Description
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
The Advertising Age Encyclopedia of Advertising
Author: John McDonoughPublisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Scientific Advertising
Author: Harry Dexter KitsonPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 104
Book Description
FCS Marketing L4
Author: Publisher: Pearson South Africa
ISBN: 9781770254008
Category : Marketing
Languages : en
Pages : 276
Book Description
Advertising, a Reading List ... Compiled July 10, 1929
Author: United States. Foreign and Domestic Commerce BureauPublisher:
ISBN:
Category :
Languages : en
Pages : 14
Book Description
Tennessee Valley Authority Urgent Purchases
Author: United States. Congress. House. Government OperationPublisher:
ISBN:
Category :
Languages : en
Pages : 46
Book Description