Author: Association of National AdvertisersPublisher:
ISBN:
Category : Advertising
Languages : en
Pages :
Book Description
Advertising plans: preparation and presentation
Author: Association of National AdvertisersPublisher:
ISBN:
Category : Advertising
Languages : en
Pages :
Book Description
Advertising plans: preparation and presentation
Author: Association of National AdvertisersPublisher:
ISBN:
Category : Advertising
Languages : en
Pages :
Book Description
Practical Guides and Modern Practices for Better Advertising Management
Author: Russell H. ColleyThe Marketing Plan
Author: William M. LutherPublisher: Amacom
ISBN: 0814416934
Category : Business & Economics
Languages : en
Pages : 305
Book Description
Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
Advertising, Vol. 4
Author: Harry TipperPublisher:
ISBN: 9780656257171
Category : Business & Economics
Languages : en
Pages : 482
Book Description
Presentation Planning - Second Edition - a practical guide to planning and preparing good presentations fast and making them effective
Author: John SwallowPublisher: Lulu.com
ISBN: 1304386090
Category : Business & Economics
Languages : en
Pages : 84
Book Description
A book written by someone with over 30 years of planning, preparing and delivering presentations to audiences of up to 1,000 people. He has trained hundreds of people to use the Method contained within the book which describes how to structure, plan and deliver presentations which are effective.
Marketing Plans
Author: Malcolm McDonaldPublisher: John Wiley & Sons
ISBN: 0470670126
Category : Business & Economics
Languages : en
Pages : 712
Book Description
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio
Advertising
Author: Harry TipperPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 464
Book Description
Official Gazette of the United States Patent and Trademark Office
Author: Check-list Contracts for Advertising Service
Author: Lynn Webster EllisPublisher:
ISBN:
Category : Advertising agencies
Languages : en
Pages : 156
Book Description