Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 40
Book Description
Advertising, Packaging, & Labeling
Author: Advertising, Packaging, & Labeling
Author: Packaging : a Scientific Marketing Tool,
Author: Harold J. RaphaelPublisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 252
Book Description
Advertising, Packaging, & Labeling
Author: United States. Department of Commerce. Office of Consumer AffairsPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 0
Book Description
Advertising, Packaging, & Labeling
Author: United States. Executive Office of the President. Office of Consumer AffairsPublisher:
ISBN:
Category :
Languages : en
Pages : 32
Book Description
Packaging Design
Author: Marianne R. KlimchukPublisher: John Wiley & Sons
ISBN: 111802706X
Category : Design
Languages : en
Pages : 256
Book Description
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Food, People and Society
Author: Lynn J. FrewerPublisher: Springer Science & Business Media
ISBN: 3662046016
Category : Technology & Engineering
Languages : en
Pages : 467
Book Description
A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
Packaging and Labeling Practices
Author: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and MonopolyPublisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 1140
Book Description
Investigates impact of packaging and labeling practices on consumer buying habits.
Packaging and Labeling Practices
Author: United States. Congress. Senate. JudiciaryPublisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 1138
Book Description
Investigates impact of packaging and labeling practices on consumer buying habits.
Food Labeling and Advertising
Author: National Food Processors Association (U.S.). ConferencePublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 64
Book Description
Abstract: The proceedings of a 1984 food precessors' conference presents 10 technical papers and 3 case study discussions focusing on improving nutrition information in food labeling and advertising. Attention is given to the current adequacy, marketing potential, and consumer interests and preferences of food labels and food advertising. Related topics include the accuracy of food health claims and strategies for improving communications about nutrition. The case studies examine the labeling requirements and adequancy of 3 food products. The text concludes with a discussion of preceived future opportunities in food labeling and advertising.