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Author: John Philip Jones Publisher: SAGE ISBN: 0761912371 Category : Business & Economics Languages : en Pages : 366
Book Description
John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations.The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.
Author: John Philip Jones Publisher: SAGE ISBN: 0761912371 Category : Business & Economics Languages : en Pages : 366
Book Description
John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations.The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.
Author: Andreas werr Publisher: Taylor & Francis ISBN: 1317365127 Category : Business & Economics Languages : en Pages : 251
Book Description
It is often claimed that we live in an expert society, a society where more and more individuals take expert roles in increasingly narrow fields. In contrast to more traditional experts most of these new experts lack generally accepted mechanisms for the certification and legitimation of their expertise. This book focuses on these new as well as established experts and the efforts undertaken to secure and legitimate their expertise. We view these efforts as organizing attempts and study them on four different levels – the society, the market, the organization and the individual. Based on empirical studies on these four levels of analysis, The Organization of the Expert Society makes the argument that current organizing initiatives in the expert society are based in an objectifying view of expertise that risks concealing and downplaying key aspects of expertise. Well-intended organizing initiatives in the expert society thus run the risk of promoting ignorance rather than securing expertise. Focusing on a current, general and global phenomenon, the rise and organization of an expert society. The Organization of the Expert Society will be key reading for scholars, academics and policy makers in the management fields of Organizational Theory, Management Consulting, Organizations & Society, Critical Management Studies as well as the disciplines of Sociology, Political Science and Social Anthropology.
Author: Eugene Hameroff Publisher: McGraw Hill Professional ISBN: 084423169X Category : Business & Economics Languages : en Pages : 289
Book Description
When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to: Start an agency Manage your agency profitably with key financial insights, including expert guidance on determining income and profit; allocating gross income, developing solid billing procedures; identifying key operating figures; developing timely, reliable financial reports for your agency and for your clients Evaluate an agency Structure ownership Manage, develop, and evaluate personnel Develop mutually beneficial relationships with clients and suppliers Generate new business through aggressive lead generation knowledgeable assessment of client personnel blockbuster presentations Drawing on more than a half century of experience in agency administration, finance, and general management, this all-new edition is the indispensable guide for every advertising professional and for anyone who wants to know more about successful advertising business practice.
Author: Floyd Y. Keeler Publisher: Routledge ISBN: 1317638565 Category : Business & Economics Languages : en Pages : 319
Book Description
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
Author: John Philip Jones
Author: John Philip Jones
Author: American Association of Advertising Agencies
Author: 
Author: Andreas werr
Author: Eugene Hameroff
Author: William Henry Leffingwell
Author: 
Author: Floyd Y. Keeler
Author: American Association of Advertising Agencies
Author: Cross, J.H. company