Author: Kim Bartel Sheehan
Publisher: Routledge
ISBN: 1317477596
Category : Business & Economics
Languages : en
Pages : 361
Book Description
This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the process of advertising media planning. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with plenty of hands-on exercises. Units are compact and easy-to-understand, and they progres.
Advertising Media Workbook and Sourcebook
Author: Kim Bartel Sheehan
Publisher: Routledge
ISBN: 1317477596
Category : Business & Economics
Languages : en
Pages : 361
Book Description
This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the process of advertising media planning. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with plenty of hands-on exercises. Units are compact and easy-to-understand, and they progres.
Publisher: Routledge
ISBN: 1317477596
Category : Business & Economics
Languages : en
Pages : 361
Book Description
This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. It is designed for both practitioners and students - anyone who wants to master the process of advertising media planning. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with plenty of hands-on exercises. Units are compact and easy-to-understand, and they progres.
Advertising Media Workbook and Sourcebook
Author: Kim Bartel Sheehan
Publisher: Routledge
ISBN: 1317477588
Category : Business & Economics
Languages : en
Pages : 373
Book Description
Publisher: Routledge
ISBN: 1317477588
Category : Business & Economics
Languages : en
Pages : 373
Book Description
Advertising Media Workbook and Sourcebook
Author: Larry Kelley
Publisher: Routledge
ISBN: 1317499395
Category : Business & Economics
Languages : en
Pages : 314
Book Description
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
Publisher: Routledge
ISBN: 1317499395
Category : Business & Economics
Languages : en
Pages : 314
Book Description
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
Advertising Media Workbook and Sourcebook
Author: Larry D. Kelley
Publisher:
ISBN: 9781315706689
Category : Advertising media planning
Languages : en
Pages : 361
Book Description
Publisher:
ISBN: 9781315706689
Category : Advertising media planning
Languages : en
Pages : 361
Book Description
Advertising Media Sourcebook and Workbook
Author: Arnold M. Barban
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 180
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 180
Book Description
Advertising Media Workbook and Sourcebook
Author: Larry Kelley
Publisher: Routledge
ISBN: 1317499409
Category : Business & Economics
Languages : en
Pages : 381
Book Description
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
Publisher: Routledge
ISBN: 1317499409
Category : Business & Economics
Languages : en
Pages : 381
Book Description
This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.
Advertising Media Sourcebook and Workbook
Author:
Publisher:
ISBN: 9780882442181
Category : Advertising media planning
Languages : en
Pages : 169
Book Description
Publisher:
ISBN: 9780882442181
Category : Advertising media planning
Languages : en
Pages : 169
Book Description
Advertising Media Planning
Author: Larry D. Kelley
Publisher: M.E. Sharpe
ISBN: 0765628740
Category :
Languages : en
Pages : 202
Book Description
Publisher: M.E. Sharpe
ISBN: 0765628740
Category :
Languages : en
Pages : 202
Book Description
Advertising Media Planning
Author: Larry D. Kelley
Publisher: M E Sharpe Incorporated
ISBN: 9780765620330
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Full of current real-world brand examples, the new edition of this acclaimed text is a must for all students and practitioners who will be involved in the media decision process, on both the agency and client side.
Publisher: M E Sharpe Incorporated
ISBN: 9780765620330
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Full of current real-world brand examples, the new edition of this acclaimed text is a must for all students and practitioners who will be involved in the media decision process, on both the agency and client side.
Advertising Media Sourcebook
Author: Arnold M. Barban
Publisher:
ISBN:
Category : Advertising media planning
Languages : en
Pages : 0
Book Description
Publisher:
ISBN:
Category : Advertising media planning
Languages : en
Pages : 0
Book Description