Author: Thomas J. ViolichPublisher:
ISBN:
Category :
Languages : en
Pages : 168
Book Description
Advertising Media Selection for an Independent Retailer of Men's Wear
Author: Thomas J. ViolichUse of Advertising Media by Certain Men's Clothing Retailers in San Francisco and Los Angeles
Author: Ruth Entelman LandAdvertising Menswear
Author: Paul JoblingPublisher: A&C Black
ISBN: 1472558111
Category : History
Languages : en
Pages : 273
Book Description
Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Marketing Research Report
Author: United States. Department of AgriculturePublisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 964
Book Description
Advertising Allowances, Hearing Before ... 88-1 on Competitive and Antitrust Aspects of Joint Advertising Programs by Retailers, and the Nature and Purpose of Advertising Allowances Given to Retailers by Manufacturers and Wholesalers, September 11, 1963
Author: United States. Congress. House. Select Committee on Small BusinessPublisher:
ISBN:
Category :
Languages : en
Pages : 106
Book Description
Marketing Research Report
Author: Be a Millionaire Shopkeeper
Author: Joanna BradshawPublisher: iUniverse
ISBN: 1475941404
Category : Business & Economics
Languages : en
Pages : 253
Book Description
Whether you are thinking about becoming an independent retailer or are already running your own business, there are some tricks you need to know. Big retailers like Macy’s and Bloomingdale’s use tricks of the trade to boost productivity, sales, and profits. You can learn and use these techniques to compete with them and to maximize your store’s sales and profits. Joanna Bradshaw, who has served at the highest executive levels with several of America’s best known and most successful retailers, and has also enjoyed a career as an independent retailing entrepreneur, explains the challenges you will face as a shopkeeper today. She walks you through the process of creating the proper foundation for your store and helps you master invaluable skills for your success. You’ll learn how to • create a successful business plan; • develop and convey a mission statement; • harness your strengths to achieve a competitive advanta≥ • refine and differentiate your products and store; and • use innovative cost-effective ways to promote your business. This easy-to-understand guide is filled with practical information and keen insights distilled from decades of experience in all types of retail venues: department stores, specialty stores, outlets, and big-box retailers—as well as with start-ups, turnarounds, and liquidations. Get the tools you need to Be a Millionaire Shopkeeper.
Hearings, Reports and Prints of the Senate Select Committee on Small Business
Author: United States. Congress. Senate. Select Committee on Small BusinessPublisher:
ISBN:
Category : Legislative hearings
Languages : en
Pages : 1610
Book Description
Retail Business
Author: Retail Product Management
Author: Rosemary VarleyPublisher: Routledge
ISBN: 113433821X
Category : Business & Economics
Languages : en
Pages : 296
Book Description
Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, it also examines the practical elements of product management. Incorporating significant new chapters and integrating discussions on the relationship between the product and its selling environment, and the overall retail brand, this second edition builds on the foundations of the highly successful first edition, and uses a broad range of contemporary case studies and practical examples to give a clear and concise introduction to retail product management.